PETA - News

April2017

October2013

October2012

  • News PETA Targets Pokémon Black & White 2 in Latest Campaign

    Opportunism or a fair moral case?

    Last year, with the arrival of Super Mario 3D Land, PETA — People for the Ethical Treatment of Animals — launched a campaign against Mario, on the grounds that his Tanooki suit encouraged the wearing of furs. It was a widely criticised move, as it disregarded the sheer fantasy of obtaining the suit from a...

November2011

  • News PETA - Relax Mario Fans, It Was All a Joke

    Fur real

    Oh, PETA. Your Tanooki Flash game stirred up a real hornet's nest, and Nintendo's reaction threw frogs and penguins into the mix. Now PETA has clarified its original intentions — it was all a joke. The organisation just sent over a statement that says its Tanooki-related Flash game was all a tongue-in-cheek joke, and that it really wishes...

  • News Nintendo Reacts to PETA's Tanooki Campaign

    Telling tails

    Yesterday's controversial PETA campaign against Mario's Tanooki suit certainly stirred up some heated discussion about the power-up's inclusion in Super Mario 3D Land. Now Nintendo has responded to PETA's claim that the Tanooki suit encourages people to wear fur with an official statement to Eurogamer: Mario often takes the app

  • News PETA Launches Campaign Against Mario

    We're not kidding

    If there was any doubt that Super Mario 3D Land is a high-profile game release, that has now been banished. It has emerged today that PETA — People for the Ethical Treatment of Animals — has launched a campaign against Mario. The complaint revolves around the Tanooki suit, with the PETA website stating the following: When on a...

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