PETA News

News: PETA Targets Pokémon Black & White 2 in Latest Campaign

PETA Targets Pokémon Black & White 2 in Latest Campaign

Opportunism or a fair moral case?

Last year, with the arrival of Super Mario 3D Land, PETA — People for the Ethical Treatment of Animals — launched a campaign against Mario, on the grounds that his Tanooki suit encouraged the wearing of furs. It was a widely criticised move, as it disregarded the sheer fantasy of obtaining the suit from a...

News: PETA - Relax Mario Fans, It Was All a Joke

PETA - Relax Mario Fans, It Was All a Joke

Fur real

Oh, PETA. Your Tanooki Flash game stirred up a real hornet's nest, and Nintendo's reaction threw frogs and penguins into the mix. Now PETA has clarified its original intentions — it was all a joke. The organisation just sent over a statement that says its Tanooki-related Flash game was all a tongue-in-cheek joke, and that it really wishes...

News: Nintendo Reacts to PETA's Tanooki Campaign

Nintendo Reacts to PETA's Tanooki Campaign

Telling tails

Yesterday's controversial PETA campaign against Mario's Tanooki suit certainly stirred up some heated discussion about the power-up's inclusion in Super Mario 3D Land. Now Nintendo has responded to PETA's claim that the Tanooki suit encourages people to wear fur with an official statement to Eurogamer: Mario often takes the app

News: PETA Launches Campaign Against Mario

PETA Launches Campaign Against Mario

We're not kidding

If there was any doubt that Super Mario 3D Land is a high-profile game release, that has now been banished. It has emerged today that PETA — People for the Ethical Treatment of Animals — has launched a campaign against Mario. The complaint revolves around the Tanooki suit, with the PETA website stating the following: When on a...