Mercedes News

Video: Mercedes Releases Two New Real-Life Mario Kart 8 Commercials

Mercedes Releases Two New Real-Life Mario Kart 8 Commercials

We’ll also file this one under the ‘weirdness’ tag

Whether you like it or not, the free Mercedes DLC for Mario Kart 8 is here to stay. Whilst the initial announcement raised much discussion – and concern – about licensed content within Nintendo’s video game franchises, Mercedes-Benz has since cunningly naturalised the concept with the...

News: Mercedes Reports a Boost in Interest Since Announcing Mario Kart 8 Ad and DLC Deal

Mercedes Reports a Boost in Interest Since Announcing Mario Kart 8 Ad and DLC Deal

Marketing Experts 1 - 0 Jaded Cynics

There were some raised eyebrows when free Mercedes DLC — along with a marketing campaign — was announced for Mario Kart 8 in Japan, and more excitable chatter when that same content was confirmed for the West. Some are indifferent to the whole thing, others are pleased, while there's certainly a contingent...