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News Pikachu And His Pokémon Pals Are Throwing Their Support Behind Japan's World Cup 2014 Campaign
Pocket Monsters join forces with kit maker Adidas
News Nintendo of America Adds Deutsch LA to its Line-Up of Creative Agencies
Responsible for digital and social media marketing in North America
News Former Nintendo Marketing Specialist Sheds Light on Smash Bros. as a "Dangerous" Brand at EVO
Also explains parallels between Wii U and GameCube challenges
News Frontier Would "Very Much Like" To Make Another LostWinds Game
Developer says mobile and console markets are becoming "blurred"
News Analyst: Nintendo of America "Forgot Marketing 101" For Wii U
Analysts weigh in on Wii U and Nintendo's future
News Nintendo UK: 2013 is "The Year of The 3DS"
Poor Luigi's been overshadowed again
News GameStop: Wii U Marketing Strategy Has "Not Broken Through" To Consumers
More first party titles will enable system to "take off"
News Nintendo UK Looking To Maintain Wii U Momentum
Focus turns to Q1 2013
News Nintendo's Wii U Marketing Currently Focusing On Core Fans
Will move onto a broader audience in coming months
Feature Nintendo's Wii U Hype Machine
Sharing the message
News Reggie Discusses Wii U Branding, "Not a Difficult Sell"
Will be different to Wii