Marketing News, Marketing Features

Developer says mobile and console markets are becoming "blurred"

Frontier currently has a couple of games in development. First up there's Elite: Dangerous, which is coming to PC and Mac after amassing over $1.5 million in a Kickstarter campaign, and then there's Coaster Crazy Deluxe, which will soon be available on Wii U via the eShop. Of...

Analysts weigh in on Wii U and Nintendo's future

Nintendo recently revealed its financial results for 2012/2013 which showed the Wii U hadn't performed particularly well. Sales of the company's latest home console were well below the initial projection of 5.5 million units and even failed to meet the adjusted estimate of four million. Between the...

Poor Luigi's been overshadowed again

Nintendo has really been pushing the 3DS recently what with some stellar new releases and the promise of more to come via this week's brilliant Nintendo Direct. The company firmly believes this will be the year that will see many of the current DS owners upgrade to the 3DS and is willing to back it up with an...

More first party titles will enable system to "take off"

Earlier in the month, GameStop President Tony Bartel said Wii U sales had been slower than the company had anticipated and that the system would need some great first party titles in order to compete. The games retailer recently had its post-earnings financial call, which has been reported on...

Focus turns to Q1 2013

It's fair to say the Wii U's launch has been a success, with the system selling out across the United States and shifting 40,000 units in the UK. Extra shipments are coming in thick and fast to meet the extreme demand that you'd expect for a new Nintendo console at Christmas time. Nobody really doubted that Wii U would be...

Will move onto a broader audience in coming months

Nintendo’s marketing machine is in full swing right now as the final hours tick down to the European Wii U launch at midnight. A lot of the marketing has focused on telling people what they can do with Wii U, as we’ve seen with several television adverts showing families having a jolly good time...

Sharing the message

Today marks the start of a major countdown for Wii U, as it's set to arrive in North American stores in just seven days; it's a major event for Nintendo, as new home consoles aren't an overly frequent occurrence. It's been six years since Wii arrived and revolutionised gaming with its focus on motion controls, and now the...

Will be different to Wii

Nintendo's decision to include the well-known Wii name in its successor, the Wii U, looks on the surface like it'd make marketing the console easier, but Nintendo of America President Reggie Fils-Aime says the company will take a different approach to its dual-screen home console. Speaking to Forbes, Fils-Aime clarified the console will be branded and marketed in a..

Everyone, welcome the new guy

After Cammie Dunaway's departure from Nintendo in late 2010, Reggie Fils-Aime stood in as Executive Vice President of Sales and Marketing, but now he can step aside as Nintendo of America has announced Cammie's successor: Scott Moffitt. Moffitt comes from a successful sales background, having worked on Dial soap, Right Guard deodorant, Mountain Dew Code Red and AMP..

In future, things will be done differently

The Nintendo Wii is approaching its fifth year on the market now, enough time has passed in that Nintendo CEO Satoru Iwata can now reflect on how the console has performed and how he wishes its future performance will play out. Speaking to investors and analysts, Iwata expressed his regrets towards the way the Wii was marketed: I now regret that we didn't..

Wordplay!

Okay, so Sega isn't really creating an instalment in Nintendo's happiest franchise Animal Crossing, but the blue and white company did create a safe hedgehog crossing point in London to promote this Friday's release of Sonic Colours for Wii and DS. With 50,000 hedgehogs a year lacking the speed to cross British roads safely, Sega dedicated a stretch of London asphalt to educating the..

Anybody know any good egg puns?

Wordplay and eggs: they go together like boiled egg and soldiers. What better way to celebrate the launch of wordsmithery sequel Super Scribblenauts than to tie-in with leading ovum producer Stonegate Eggs, then? Specially branded boxes containing so-called "Intelligent Eating Eggs" will bear the likeness of Maxwell and his iconic rooster hat, with a..

Industry bigwigs all agree: review scores are immaterial on Wii

The Wii's well into its life cycle now, but it seems some people in the industry are still cottoning onto what makes a Wii game sell like there's no tomorrow - the magic word of "marketing". Speaking to Eurogamer recently, one undisclosed "high profile member of an industry-leading developer" stated: It's fool's..

Alison Carroll, a 23-year-old professional gymnast from south London has been unveiled as the new face of Lara Croft.

Alison Carroll will promote the new Tomb Raider: Underworld game which is due out in November. Alison told BBC Newsbeat: "It's an amazing opportunity. Lara is strong, athletic, confident and independent so it's a huge responsibility to take on her role." After quitting her..

Okay, we know the Americans don't quite understand the quality of F1, but they have done something pretty special this weekend in both NASCAR and Indy 500.

Wii Fit will become a part of racing history when the Wii Fit-branded cars race in both the Indy 500 and the NASCAR Coca-Cola 600 this Memorial Day weekend. NASCAR: Chip Ganassi Racing's number 40 Dodge, jointly sponsored by Nintendo and Target,..

Usually trailers try to lure us all into subconsciously deciding we can't do without a certain game. SEGA Bass Fishing's trailer has the opposite effect.

Reasons why this trailer is so, so bad: The two people sitting in a boat are poorly "stuck" onto a video game background. Why? The annoying country "cock" rock pisses me right off. Seeing as they are green screened onto the..

Finally some news has come out of Nibris HQ regarding their hotly anticipated survival horror thriller, Sadness.

Within the game you will take control of a character known as Maria who has just survived a serious train crash. Maria is left in control of her brother Alexander, who was blinded from the crash and it is from here that the game takes a serious twist as the boy starts to act a little..

Helping evil bunny rabbits and sick children.

The gaming webcomic Penny Arcade, have leant their efforts to help show off Rayman Raving Rabbids in a new ad campaign. The game was released at launch but Ubisoft have asked Gabe over at the PA blog to design some short comics in order to give the game an extra kick in the media stakes. If you are familiar with the Penny Arcade blog you will know of..