Marketing News

News: Pikachu And His Pokémon Pals Are Throwing Their Support Behind Japan's World Cup 2014 Campaign

Pikachu And His Pokémon Pals Are Throwing Their Support Behind Japan's World Cup 2014 Campaign

Pocket Monsters join forces with kit maker Adidas

One of the biggest sporting events of 2014 is the World Cup in Brazil, which will attract an audience of millions of fans from all over the globe. That of course means ample opportunities for advertising, and Adidas — which makes the kit of the Japanese national soccer team — has announced that...

News: Former Nintendo Marketing Specialist Sheds Light on Smash Bros. as a "Dangerous" Brand at EVO

Former Nintendo Marketing Specialist Sheds Light on Smash Bros. as a "Dangerous" Brand at EVO

Also explains parallels between Wii U and GameCube challenges

Kyle Mercury was involved in major marketing and events decisions at Nintendo of America between 2001 and 2007, undertaking various key roles throughout that period. He was particularly active in the region's efforts to promote the GameCube in these years, a system that saw Nintendo...

News: Analyst: Nintendo of America "Forgot Marketing 101" For Wii U

Analyst: Nintendo of America "Forgot Marketing 101" For Wii U

Analysts weigh in on Wii U and Nintendo's future

Nintendo recently revealed its financial results for 2012/2013 which showed the Wii U hadn't performed particularly well. Sales of the company's latest home console were well below the initial projection of 5.5 million units and even failed to meet the adjusted estimate of four million. Between the...

News: Nintendo UK: 2013 is "The Year of The 3DS"

Nintendo UK: 2013 is "The Year of The 3DS"

Poor Luigi's been overshadowed again

Nintendo has really been pushing the 3DS recently what with some stellar new releases and the promise of more to come via this week's brilliant Nintendo Direct. The company firmly believes this will be the year that will see many of the current DS owners upgrade to the 3DS and is willing to back it up with an...

News: GameStop: Wii U Marketing Strategy Has "Not Broken Through" To Consumers

GameStop: Wii U Marketing Strategy Has "Not Broken Through" To Consumers

More first party titles will enable system to "take off"

Earlier in the month, GameStop President Tony Bartel said Wii U sales had been slower than the company had anticipated and that the system would need some great first party titles in order to compete. The games retailer recently had its post-earnings financial call, which has been reported on...

News: Nintendo UK Looking To Maintain Wii U Momentum

Nintendo UK Looking To Maintain Wii U Momentum

Focus turns to Q1 2013

It's fair to say the Wii U's launch has been a success, with the system selling out across the United States and shifting 40,000 units in the UK. Extra shipments are coming in thick and fast to meet the extreme demand that you'd expect for a new Nintendo console at Christmas time. Nobody really doubted that Wii U would be...

News: Nintendo's Wii U Marketing Currently Focusing On Core Fans

Nintendo's Wii U Marketing Currently Focusing On Core Fans

Will move onto a broader audience in coming months

Nintendo’s marketing machine is in full swing right now as the final hours tick down to the European Wii U launch at midnight. A lot of the marketing has focused on telling people what they can do with Wii U, as we’ve seen with several television adverts showing families having a jolly good time...

Feature: Nintendo's Wii U Hype Machine

Nintendo's Wii U Hype Machine

Sharing the message

Today marks the start of a major countdown for Wii U, as it's set to arrive in North American stores in just seven days; it's a major event for Nintendo, as new home consoles aren't an overly frequent occurrence. It's been six years since Wii arrived and revolutionised gaming with its focus on motion controls, and now the...

News: Reggie Discusses Wii U Branding, "Not a Difficult Sell"

Reggie Discusses Wii U Branding, "Not a Difficult Sell"

Will be different to Wii

Nintendo's decision to include the well-known Wii name in its successor, the Wii U, looks on the surface like it'd make marketing the console easier, but Nintendo of America President Reggie Fils-Aime says the company will take a different approach to its dual-screen home console. Speaking to Forbes, Fils-Aime clarified the...

News: Nintendo of America Hires Scott Moffitt as New Executive VP

Nintendo of America Hires Scott Moffitt as New Executive VP

Everyone, welcome the new guy

After Cammie Dunaway's departure from Nintendo in late 2010, Reggie Fils-Aime stood in as Executive Vice President of Sales and Marketing, but now he can step aside as Nintendo of America has announced Cammie's successor: Scott Moffitt. Moffitt comes from a successful sales background, having worked on Dial soap, Right Guard deodorant, Mountain Dew Code Red and AMP..

News: Sega Creates an Animal Crossing to Promote Sonic Colours

Sega Creates an Animal Crossing to Promote Sonic Colours

Wordplay!

Okay, so Sega isn't really creating an instalment in Nintendo's happiest franchise Animal Crossing, but the blue and white company did create a safe hedgehog crossing point in London to promote this Friday's release of Sonic Colours for Wii and DS. With 50,000 hedgehogs a year lacking the speed to cross British roads safely, Sega dedicated a stretch of London asphalt to educating the..

News: Super Scribblenauts' UK Marketing Scheme Involves Eggs

Super Scribblenauts' UK Marketing Scheme Involves Eggs

Anybody know any good egg puns?

Wordplay and eggs: they go together like boiled egg and soldiers. What better way to celebrate the launch of wordsmithery sequel Super Scribblenauts than to tie-in with leading ovum producer Stonegate Eggs, then? Specially branded boxes containing so-called "Intelligent Eating Eggs" will bear the likeness of Maxwell and his iconic rooster hat, with a..

News: Wii Is "Fool's Gold"

Wii Is "Fool's Gold"

Industry bigwigs all agree: review scores are immaterial on Wii

The Wii's well into its life cycle now, but it seems some people in the industry are still cottoning onto what makes a Wii game sell like there's no tomorrow - the magic word of "marketing". Speaking to Eurogamer recently, one undisclosed "high profile member of an industry-leading developer" stated: It's fool's..

News: Eidos bring us another new face of of Lara Croft

Eidos bring us another new face of of Lara Croft

Alison Carroll, a 23-year-old professional gymnast from south London has been unveiled as the new face of Lara Croft.

Alison Carroll will promote the new Tomb Raider: Underworld game which is due out in November. Alison told BBC Newsbeat: "It's an amazing opportunity. Lara is strong, athletic, confident and independent so it's a huge responsibility to take on her role." After quitting her..

News: Wii Fit Goes Racing

Wii Fit Goes Racing

Okay, we know the Americans don't quite understand the quality of F1, but they have done something pretty special this weekend in both NASCAR and Indy 500.

Wii Fit will become a part of racing history when the Wii Fit-branded cars race in both the Indy 500 and the NASCAR Coca-Cola 600 this Memorial Day weekend. NASCAR: Chip Ganassi Racing's number 40 Dodge, jointly sponsored by Nintendo and Target,..

News: Worst Trailer Ever: SEGA Bass Fishing

Worst Trailer Ever: SEGA Bass Fishing

Usually trailers try to lure us all into subconsciously deciding we can't do without a certain game. SEGA Bass Fishing's trailer has the opposite effect.

Reasons why this trailer is so, so bad: The two people sitting in a boat are poorly "stuck" onto a video game background. Why? The annoying country "cock" rock pisses me right...

News: Sadness: Plot Details

Sadness: Plot Details

Finally some news has come out of Nibris HQ regarding their hotly anticipated survival horror thriller, Sadness.

Within the game you will take control of a character known as Maria who has just survived a serious train crash. Maria is left in control of her brother Alexander, who was blinded from the crash and it is from here that the game takes a serious twist as the boy starts to act a little..