Licensing News

News: Nintendo to Step Up Character IP Licensing, Including "Win-Win" Options in "Digital Fields"

Nintendo to Step Up Character IP Licensing, Including "Win-Win" Options in "Digital Fields"

Perhaps expect ringtones, toys and even more plushies?

It may be that you don't need to go far to find a Mario plush, or perhaps you do, but Satoru Iwata has stated that Nintendo will be expanding its efforts to license out its various character IPs with partners around the world. In a market with so many brands competing for affections, the...