Industry News - Page 18

News: Nintendo Appoints New UK Marketing Director

Nintendo Appoints New UK Marketing Director

Marketing leader

Nintendo has appointed Shelly Pearce as its UK marketing director. The role was vacated earlier this year when Dawn Paine left to become marketing vice president at Universal Pictures. Pearce joined Nintendo 14 years ago in 1998, and has been the head of European PR since 2002. Senior managers James Honeywell, Ben Taylor and Jo...

Talking Point: 3DS XL's Media Potential

3DS XL's Media Potential

Look ma, no glasses!

One of the biggest shifts of the last generation has been the evolution of games consoles into entertainment centres, allowing almost all forms of media to be played back through your TV. It’s a far cry from the old cartridge systems when gaming ruled supreme, but thanks to their knowledge outside of video games both...

News: FIFA 13 Faces Licensing Dilemma with Rangers FC

FIFA 13 Faces Licensing Dilemma with Rangers FC

What to do?

Many that follow football — or soccer — have more than likely heard about the troubles faced by Scottish Glasgow-based team Rangers FC. Despite being one half of the overwhelmingly dominant 'old firm', along with Celtic FC, Rangers got itself into trouble with the tax-man and lots of other people who were owed money. The club...

News: Michael Pachter: Activision Demanded Wii U Pro Controller for CoD

Michael Pachter: Activision Demanded Wii U Pro Controller for CoD

Wii U 'a solution in search of a problem'

For those that didn't know, last week Brighton — South England — hosted the Develop conference, where many figures from the industry chewed the fat and debated the games industry. Being one of the big three console manufacturers that also has a new system on the way, it's only natural that the subject of...

News: Dylan Cuthbert Talks Star Fox, Game Development and Miyamoto

Dylan Cuthbert Talks Star Fox, Game Development and Miyamoto

Interested in returning to Star Fox in the future

Dylan Cuthbert is a name well-known to fans of the original Star Fox, as a member of the Argonaut development team that relocated to Nintendo HQ in Kyoto to work on the Super NES title. Cuthbert's had a long and successful career since, and his studio Q-Games was most recently seen on a Nintendo...

News: 3DS Sales Momentum in U.S. and Europe is 'Not so Good'

3DS Sales Momentum in U.S. and Europe is 'Not so Good'

Post-Holiday slump

When it comes to sales in Japan, 3DS has been the undisputed number one for a number of months, finishing top of the hardware charts and often out-selling all other consoles combined. The story elsewhere, however, isn't as rosy, and while we're probably not looking at poor sales of the level that prompted a significant price-drop...

News: Iwata Expects Wii U to Last a Generation

Iwata Expects Wii U to Last a Generation

Microsoft doesn't seem to agree

An obsession that has plagued video gaming since its earliest days is power, whether it was the 'BIT' wars of the 1990s or the current-day complexities of graphics processors. Wii has been a staggering success that has faded away in its twilight years, arguably because its lack of power has deprived it of many big...

News: Wii Has Featured Fewer New IPs Than Rivals

Wii Has Featured Fewer New IPs Than Rivals

Is anyone surprised?

It's a fairly common perception that Nintendo is typically happy to reproduce its existing IPs rather than develop new characters or franchises. That theory was put to the test over at Gamespot, where the numbers of new franchises per year were calculated for Wii, Xbox 360 and PS3, restricted to each company's own developed or...

News: Nintendo of America Appoints New Digital Strategy Executive

Nintendo of America Appoints New Digital Strategy Executive

Meet Duncan Orrell-Jones

To show it's serious about a digital future, Nintendo of America has created a role — senior vice president of network business — and appointed Duncan Orrell-Jones to the new position. Orrell-Jones will lead the company's digital strategy for 3DS and Wii U in North America, reporting directly to Nintendo of America...

News: SEGA Europe Closes Five Offices, Shifts Focus to Digital

SEGA Europe Closes Five Offices, Shifts Focus to Digital

Sea change

SEGA Europe has closed regional offices in Spain, Germany, France, Benelux and Australia as it changes focus from retail to digital. SEGA Europe will now shift its priorities to developing new and existing digital content while its retail games will stick to established IP like Sonic the Hedgehog, Aliens, Football Manager and Total War,...

News: Retailers Confidently Predict Wii U Will Cost £250, or Less

Retailers Confidently Predict Wii U Will Cost £250, or Less

Pricing could lead to a 'sure success'

With the launch of Wii U creeping ever closer, key details of price and release date are still under wraps, leading to the usual range of predictions and guesses. We've seen speculative prices ranging from £199 on Amazon UK — since removed — to €399 on Amazon Germany, though the latter has since dropped...

Talking Point: 3DS XL - Why Now?

3DS XL - Why Now?

The timing is both predictable and strange

The upcoming release of 3DS XL, the sizeable update to the original model, is hardly a surprise. Nintendo has constantly iterated its handhelds in an effort to attract more consumers and, to put it bluntly, make a lot of money: we can’t even argue that the XL is arriving earlier than expected, as the...

News: Reggie Fils-Aime: Fanbase Demands Are 'Insatiable'

Reggie Fils-Aime: Fanbase Demands Are 'Insatiable'

Don't worry, he still loves you

Reggie Fils-Aime was a busy man during E3, leading Nintendo's main press conference and persistently spreading the word about Wii U and 3DS. As is expected, a lot of what was said was towing the company line, but in a more relaxed exchange with Kotaku, the Nintendo of America boss shared his views on the expectation...

News: Nintendo UK Boss David Yarnton to Leave Nintendo

Nintendo UK Boss David Yarnton to Leave Nintendo

Pastures new

Nintendo UK general manager David Yarnton is to leave the company after nearly 20 years of service. Yarnton took the position of general manager in September 2003, steering the UK ship during the successful Wii and DS eras and overseeing the launch of 3DS last year. Before taking up the UK position Yarnton served as director of sales...