Earlier this year we shared the news that Nintendo's efforts to step up its IP licensing had brought about a deal with old favourites Hot Wheels, with six cars planned for an October release. As you can see below four are branded for the Super Mario 30th Anniversary, and another two are simply dedicated to gaming classics without that...
Lead the way
As of late, Nintendo has been collaborating with a wide variety of companies to help increase its brand exposure. Just last week, for example, it announced a special partnership with social media giant, Facebook, to promote the upcoming Wii U title, Super Mario Maker. This week, news has surfaced via Brazillian toy site T-Hunted, that...
Lead it Away
It’s wonderful to think about the toys of our childhood and how they’re being brought back to life as video games. Through gaming, new generations of youngsters can enjoy the same things that older gamers did in their youth, but in a completely different way. It’s safe to assume that many of you reading this grew up building with...
Set to speed into stores next month
Over the weekend a couple of North American retailers outed Hot Wheels: World's Best Driver, a high-octane racing title heading to all major platforms including Wii U and 3DS. Warner Bros. Interactive has now confirmed the game will speed onto European shelves as well and has given an official release date of...
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