"Tis the season to discover the power inside!"
With the Wii U and 3DS approaching the end of their lifespans and the release schedule looking rather bare, the amiibo range is going to be more important than ever to Nintendo this Christmas. The toy-like nature of the figures combined with a low price point should ensure they sell briskly this...
Bustin' makes me feel good
Yo-Kai Watch Busters is doing pretty brisk business in Japan, as is to be expected when you consider how massive the Yo-Kai Watch series is in its native homeland. The title launched last month and a series of fresh commercials have been aired to maintain sales momentum, and they really push the whole...
Poor Tom Nook
Nintendo is pretty unique in the video game industry because unlike Sony and Microsoft, it actually spends money reminding people that some of its evergreen hits are still on sale. Take this latest Japanese commercial for Animal Crossing: New Leaf - a game that originally launched in that region in 2012 - featuring pop star Kyary...
Over the past couple of months Nintendo has released a number of TV commercials featuring tennis legends Andre Agassi and Steffi Graf. Unsurprisingly, Wii Sports Club: Tennis was one of the first games to be promoted in the series of adverts, which saw Agassi get beaten at his own game by a little girl. The latest batch of trailers starring the...
Some of the NL team aren't sure who these 'stars' are, forgive us
Over the past couple of weeks we've shared a number of Nintendo commercials with you, and they've attracted mixed reactions. Some have been popular, some haven't, but all have at least shown that the company's doing some old-fashioned advertising to encourage big sales this shopping...
It's like some kind of food-related paradox
Nintendo is no stranger to working with food companies to promote products, and the Japanese giant has now teamed up with soup maker Campbell's to create the ultimate post-gaming pick-me-up: Super Mario Soup. As you can see from the commercial below, it's the ideal way for parents to lure their excitable...
So many to choose from
When it comes to marketing Wii, DS and most recently 3DS, Nintendo has rarely been shy about calling in some star power; celebrities have often been given a juicy cheque to pose with a handheld or waggle a Wii Remote like there's no tomorrow. The latest campaign to be announced, this time by Nintendo of America, is “Play As...
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