Satoru Iwata (born December 6, 1959) is the fourth and current president of Nintendo Company Limited beginning in 2002, succeeding to the long-standing previous president of the company, Hiroshi Yamauchi. Iwata was responsible in great part for defining Nintendo's strategy both before and during the release of its GameCube video game console in 2001, a vision which helped Nintendo generate a 41 percent increase in sales at the end of the 2002 fiscal year.

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