Ubisoft had ambitious plans to revitalise the toys-to-life video game genre but unfortunately fell short when sales for Starlink: Battle for Atlas failed to take off. Nowadays, you're more likely to find the entire bundle for a heavily reduced price in a bargain bin, and while it's a game that we definitely think is still worth your precious time, sadly there might not be a future for this new IP. So, what has Ubisoft actually taken away from the entire experience?
During a chat with MVC last week, Ubisoft’s EMEA executive director Alain Corre reiterated how the company was "expecting more out of Starlink" and would use the entire experience to create "better products" in the future, for select audiences:
I think we gain a lot of experience working on this franchise, also for the family. And it helps us shape plans for family games that are coming for us. We always capitalise on everything we have done in the past. We have a lot of fans still playing Starlink and that are happy playing Starlink, and that’s what’s most important for us. We were expecting more out of Starlink but it’s a step in our creation process and, again, all the experience we have garnered out of creating and marketing this game, we are very rich in this experience to market, and well placed to create better products for this type of consumer in the future.
Earlier this year in April, Ubisoft published a production update on its Starlink website, revealing "sales for Starlink: Battle for Atlas fell below expectations" resulting in it pulling the plug on additional physical toys for future game updates:
Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future.
Ubisoft's next big game coming to the Switch is Gods & Monsters on 25th February 2020. It's made by the creators behind Assassin's Creed Odyssey and is a storybook adventure about a forgotten hero on a quest to save the Greek Gods.
Would you like to see Starlink given a second chance? Did you enjoy the exclusive Star Fox content in the Switch version? What about the toys? Share your thoughts below.