Throughout July, Nintendo topped the list of gaming's heavy spenders in the world of TV advertising, spending an estimated $3.7 million in total in the US.
According to a report from VentureBeat, Nintendo's spending accounted for just over 60% of the total TV advertisement purchased by gaming brands in the country. Rockstar came in second with 35.9% of the total spend, with others like THQ, EA Sports and Xbox following behind that.
Nintendo's nine ads shown throughout the month ran almost 2,200 times, reportedly generating 383.6 million impressions. Channels like Nick, Teen Nick, and Nick Toons were prioritised, with ad slots being purchased during shows like SpongeBob SquarePants, The Loud House. You can see the commercial with the highest placement budget (an estimated $900,787) below.
Despite the seemingly large numbers on display here, gaming brand TV ad spending has actually dropped significantly over the last few months. July's total spending reached an estimated $6.2 million, while June's total was approximately $8.7 million.
Have you been catching Nintendo adverts on TV? We always notice our ears pricking whenever we hear that famous click.
[source venturebeat.com]
Comments 17
What they didn't spend in Wii U's era in order to let people and especially casual gamers what that console was about...
Well, people learn from mistakes.
That’s nice. We are in the months now that Nintendo actually have releases that are worthwhile instead of the first six months.
Good for them thus.
Nintendo's ads are the only ones I watch and don't skip
It is not a lot of money actually, I am sure Sony advertising themselves in Europe football games (ok Americans, soccer) cost way way more
@Moroboshi876 Because they were being cheap. Wii had a killer marketing campaign, Nintendo thought brand name was enough to sell Wii U.
Sees thumbnail
Karen... I love you!!!
not surprising seeing how well Mario Maker 2 and Fire Emblem Three Houses are doing
@LUIGITORNADO Exactly. And that was a shoot at their foot, because precisely the similar branding made people confused.
Only here to comment that I hope Karen and her Switch live on forever.
Such a great contrast from the Wii U era, where ads at least from what I could tell were very hard to come by. The Switch is alot easier to communicate what its main selling points are, even Nintendo had trouble justifying the Wii U.
Well Switch's summer lineup is packed meanwhile much less busy for the other 2 systems.
@Dpishere not only were they hard to come by, they were friggin weird. People weren’t playing in their houses, they were playing in some kind of black light, funky neon cubicles.
Hmmm seems the other 2 have moved on more money in relevant places like websites, youtube, twitch, etc.
Who the hell watches tv ads anymore(yes I know some still do but not like years ago).
@LUIGITORNADO The brand name was what helped do the Wii U in, ironically enough. People were under the impression that it was just an expensive peripheral add-on to the original Wii instead of its own discreet console.
That's why you have so many Wii U titles being ported to the Switch and billed as new games, because for a surprisingly large portion of the public, they actually are.
@EvilRegal I know
It’s up
For me
(If you steal my sunshine)
@SetupDisk Oh, there's plenty of Nintendo ads on YouTube. A good supply in movie theaters, too. I'll occasionally see YT ads for PlayStation games, but it's pretty obvious at this point that Sony and especially Microsoft are mostly done with this generation.
Money well spent.
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