Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! have been out in the wild for just over two months now, giving us yet another excuse to explore the magical world of Kanto and catch 'em all. Of course, being one of the Switch's biggest games (or two biggest, we guess), these new Pokémon adventures are still being treated to advertising campaigns and new trailers, one of which features someone very famous indeed.
That's right, in a move that's actually very unusual for the Pokémon franchise, anime hero Ash Ketchum has been drafted in to promote the games. Speaking directly to viewers, Ash tells us how cool it is that we now have a Pikachu like him (to be fair, he's absolutely spot on), before explaining how our bond with our Pokémon will get stronger as we journey with them.
We don't usually see the games and anime collide in quite the same way, although the Pokémon: Let's Go games arguably lend themselves to this type of marketing more than most in the series. Despite his fame, the character of Ash has never been used as the protagonist of a core series game, instead being created specifically for the anime by Ken Sugimori and Atsuko Nishida.
Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! are available on Switch now, with another main series entry expected to arrive later this year.
Would you like to see Ash star in a main series game? Are you a fan of both the games and the anime? Let us know in the comments.