Even after more than 20 years, the Pokémon series continues to be incredibly popular. Everything associated with the IP tends to become a success. Just look at the US-based mobile developer Niantic, for example. Before it hit the big time with Pokémon GO, it was getting by with Ingress. The popularity of its Pokémon AR game has since allowed it to work with other well-known licenses and further develop its own IP.
Another company now making a name for itself with the help of Pokémon is Silicon Studio. This all happened when it was revealed Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! utilises YEBIS 3 - a post-effects middleware technology made by Silicon. Here's the translation from the studio's website:
YEBIS is a post [effect] that can apply glare, depth of field, motion blur, lens effect (optical simulation), film / photosensitive effect, color correction, anti-aliasing, etc. against 3D / 2D graphics.
After the Tokyo-based studio revealed its involvement with the new Pokémon games, its stock drastically increased by 17.72 percent in a single day.
As Nintendo Insider notes, the advanced optical effects middleware product has been previously used in games such as Dark Souls III, Dragon Ball Xenoverse and Dynasty Warriors 7. Silicon is also known for developing Bravely Default and Bravely Second: End Layer on the 3DS.