The holiday season is an important part of the year for any company in the entertainment world, with key products usually being advertised as the perfect gift for our nearest and dearest. As shoppers flock to stores, said products are sold in their millions, and it would appear that Nintendo's reliance on this traditionally money-generating season is considerably high, too.
Nintendo of America president Reggie Fils-Aime has spoken about this "critically important" time in a discussion with Yahoo Finance. The Americas are Nintendo's highest-earning region, and the holiday season is its highest-earning time frame, so nailing product lineups and marketing at this time is clearly an essential task.
“The holiday selling season — October, November and December — critically important to our company. We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift-giving occasion.”
This year has seen both Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! and Super Smash Bros. Ultimate smushed together to launch just in time for the holidays - arguably Nintendo's most important two software titles of the year. When you see just how crucial this time period is for sales, it's pretty easy to understand why such a tactic was put in place, and Nintendo will be expecting to draw ever closer to that 20 million Switch sales target for this financial year.
Will you be purchasing the odd Nintendo present or two for your family and friends? Perhaps you're hoping to receive some Ninty gifts of your own? Feel free to let us know with a comment below.