The mobile video game market is absolutely massive. If you're still not convinced, the latest Pokémon GO data might make you realise just how big smartphone gaming has become. According to an estimate by Apptopia, GO players have now spent a whopping $2 billion dollars on the game (via in-app purchases) since it was launched in July 2016. This follows player spending reaching $1.8 billion a few months ago.
Apptopia breaks down this milestone further, explaining how it took the game 302 days to hit $1 billion, and 811 days to hit the $2 billion mark. Clash of Clans was at the top - taking 768 days to reach $2 billion and behind GO was Candy Crush - reaching this amount of revenue in 1,509 days. In terms of in-app purchases, Japanese players spent the most on Pokémon GO - providing 33.5 percent of revenue for the game. The United States is the country with the most downloads and Brazil - a developing mobile market - is a spot below.
Are you still playing Pokémon GO? Are you impressed it's reached the $2 billion mark? Have you ever made an in-app transaction in GO before? Tell us below.