If you follow football (or 'soccer' as it's known in North America) then you'll no doubt be tuned into the 2018 FIFA World Cup, which is currently taking place in Russia. You may also be aware that perennial under-achievers England have somehow managed to secure a spot in the semi-finals - for the first time since 1990, when England lost to West Germany.
You may well have switched on your TV set at the weekend expecting an exciting game of footy between England and Sweden - which indeed it was. England gained a thumping two-goal victory which puts them in a good position to make it all the way to the final.
While watching this titanic struggle between two European footballing superpowers you may also have thought to yourself: "Praise the heavens, I'm finally able to enjoy a piece of entertainment which isn't infected by that accursed Fortnite video game that every fool and their auntie is chattering on about. I do so hate it."
Then this happens:
When Dele Alli scored England's second goal, he performed the 'Ride the Pony' emote from - you guessed it - Fortnite. Alli is clearly something of a fan because he's reproduced other emotes when playing for his club side, Tottenham Hotspur, in the English Premier League:
He's even played it online with fellow England team members Kieran Trippier and Harry Kane - and some little-known Twitch streamer called Ninja:
This goes to show how far the game has entered the world's collective consciousness, but for some, it was simply an emote too far:
Alli isn't the first player to bust out a Fortnite dance during the World Cup - France's Antoine Griezmann and Alli's England teammate Jesse Lingard have also inflicted similar emotes on millions watching all over the world.
Has Fortnite reached its peak, or can the game keep drawing people in with its silly dances? Let us know your thoughts - and if you threw the remote at the TV during Alli's celebrations - by posting a comment below.