Sega's classic '80s arcade machines are works of art; they were designed to attract your attention and tempt you to part with your spare change, and as a result were brightly-coloured, exotic creations that even today possess an undeniable aesthetic charm.
Sadly, unless you're like Nintendo Life contributor Jonathan Town and have a large garage and understanding wife, there's little chance of owning a selection of these amazing machines today. Thankfully, British publisher Read-Only Memory - which gave the world the stunning Mega Drive / Genesis: The Complete Works - has come up with the next best thing, which is a pop-up book packed with intricate cardboard recreations of these iconic coin-ops.
SEGA Arcade: Pop-Up History has just launched on Kickstarter and offers "five of the most iconic 'body sensation' cabinets – Hang-On, Space Harrier, OutRun, After Burner and Thunder Blade – in a suitably innovative form: as dazzling pop-up paper sculptures."
Each model will be accompanied by schematics, cabinet artwork and meaningful historical context by none other than Guardian games writer and novelist Keith Stuart. Read-Only Memory is seeking £40,000 to make this unique coffee-table talking point a reality and has raised just under £10,000 of that total so far.
If you like the look of this - and let's be honest, anyone with functioning eyes should do - then make sure you pledge your support and tell us about it in the comments section below.