Nintendo's representatives at this year's E3 made a variety of statements about the current performance of the Switch. During an interview with GameDaily at the annual video game convention, Nintendo of America's head of sales and marketing, Doug Bowser, defended the system when asked about its ability to appeal to a broader audience and maintain momentum over the long-term.
It's been broad, it really has. You know, we like to say that we want to appeal to players from five to 95, but as we look at the Switch, it's been really balanced... Obviously, when you have a game like Legend of Zelda: Breath of the Wild, or some of the more core content, or mature content... that's going to skew a bit older… But we're also seeing games like Mario Kart 8 Deluxe appealing to a very broad segment. We saw it with Kirby Star Allies, [which] actually [saw] a younger segment coming in and playing.
He used one of Nintendo's more modern IP to reiterate the company's connection with a broad audience:
Splatoon 2 is a great one that we have found is skewing much younger, and so our goal is, first of all, to have a gaming device that is going to appeal to a broad audience and we believe that... we really [are] kind of transforming how people think about play. It doesn't have to be a console experience or a handheld experience, it could be both, and that's really what we're continuing to stress.
Doug also emphasised how all demographics were currently covered by the vast library of games on the system:
The breadth of the games that we're showing right now help us address those different demographics. We're up to now, 700 titles in the first 15 months of release, and we just added an important one two days ago, with Fortnite. And [players] already downloaded two million of them; obviously, it's the online phenomenon right now.
Do you agree with Doug Bowser? Does the Switch offer a truly balanced library of games that appeals to everyone, or is it a case of quantity over quality? Tell us what you think in the comments.