Nintendo pays some very smart people a lot of money to promote its products, and it knows how to 'play' the internet and get our attention in the wrong ways. That must be the thinking behind this 1-2-Switch trailer, called "Fun for all the family this Christmas", released by Nintendo UK.

It's suitably cheesy, showing a typical household (albeit a surprisingly tidy one) on Christmas Day. But then the milking game comes into it, and our despair for mankind deepens.

You win, Nintendo.