One of the more startling graphs in Nintendo President Tatsumi Kimishima's investor presentation relates to a survey conducted in the US. Based upon responses to over 60,000 email surveys in the country, it seems that many Switch owners in the country were young adult males, overwhelmingly so.

This may relate to the realities of launch window enthusiasts, and it's a limited survey, but it's certainly food for thought for Nintendo.

Switch usage.JPG
Image: Nintendo

That may explain why Kimishima-san revisits the topic of broadening the Switch userbase later in the presentation, notably in a section highlighting that over 300 publishers are currently working on games for the Nintendo Switch (including eShop titles). Alongside a graphic highlighting varied confirmed games, it's stated that attracting gamers of all ages and types is a priority for the Switch.

Switch line-up.JPG
Image: Nintendo

This is just some of the lineup that has been announced. As you can see, the wide variety of genres among the titles will further increase interest for Nintendo Switch. Having a broader consumer base will make it even easier for software publishers to do business. We are also continuing our work to establish a collaborative framework that facilitates the creation of more successful titles for our software publisher partners.

Based on the data at hand, we can see that the growth of our appeal among children and female consumers is beginning, more so for the Japanese market than for the US and European markets. Looking at intent to purchase among consumers who have not yet bought Nintendo Switch, there are indications that purchase intent is trending upward not only among children and families in their 30s but also among junior and senior high school students, and consumers in their 20s, of both genders. Nintendo is going to continue to work hard to expand our consumer base, among families and game fans as well, to increase purchases.

Overall it's a positive picture in terms of third-party support, and with the solid sales and publicity around the Switch there'll no doubt be a drive to bring more publishers and titles on board. It's the age-old trend with gaming systems - sales bring support, and support brings more sales. It's not always easy to line everything up in that regard, but the Switch certainly has a chance.

[source nintendo.co.jp]