Ubisoft has just released three new live-action commercials for the forthcoming Switch title Mario + Rabbids Kingdom Battle, and it's fair to say they're quite unusual.
Each one is set in a different high-risk situation: a bank raid, a war-torn, modern-day battleground and a medieval battlefield. The message in each is the same: don't rely on rabbits when your back is against the wall.
You can watch them all below:
What do you make of these commercials? Do you think they fit the tone of the game? Let us know with a comment.
Comments 54
Cannot view the videos.
Do not want.
Damnit! Can't view them. Why the hell do they insist on region locking trailers for stuff that's coming out in multiple countries???
The Links don't work
They just make you worse
But I know I'll see your face again
Disgusting at the beginning !
Why the heck using Criminals and Terrors situations as a KIDS GAME COMMERCIALS ?!
What are they thinking about ?!
Put in a "Mature" situation as a Cameo ?!
Seen them already. They're alright. Surprised at the robbery one, given all the terrorism stories these days.
"The uploader has not made this video available in your country."
Boo! Although a bit ironic, considering the Switch is region free and so import friendly!
@SLIGEACH_EIRE I thought that as well; very brutal and perhaps ill-timed, given what's going on in the world.
Those adverts make me NOT want this game even more
Censored in some countries because TERRORISM.
Edit: Kids and political idiots that see this commercial will think that the game is advocating terrorism and will likely ban the game in Australia and kids will think that it's cool to be a terrorist... I dissaprove Nintendo, I dissaprove!
I don't think there's anything wrong with it.
Those ads are great, I laughed at all of them. Very unusual, but that's always good! The robbery one was probably the best, although the war one, where the solder dies was hilarious as well. I think they capture the stupidity and silliness of the game and while I wasn't really interested in the game before, after watching the ads I'm actually considering the purchase
@SLIGEACH_EIRE @Damo Yes, tone possibly not great given the current climate...
Human history is built on corpses, what's going on in the world at the moment is nothing special. Loved the ads.
Violence! Guns! Death! Totally appropriate for a rated 7 game with Mario and cartoon characters in it.
As Jimmy Sterling would say: 'Oh Ubisoft...'
Haha. Love those trailers. GJ UBI. For once!
@SLIGEACH_EIRE I appreciated your music reference! (The Verve) ..maybe you'll get mine?!
"Guns don't kill people, rabbits do!"
The band in the trailers is "Airbourne".
@NaviAndMii I wasn't sure if anyone would notice.
Been playing the game for the last couple of hours and am starting to like the Rabbids. Do the adverts fit the tone of the game. Not so much from my point of view.
@NaviAndMii Summon Elma Fudd
can't see them. ah well.
Ok saw them on nintendoeverything...see that is why bunnies are better.
These commercials about rabits are apparently unsafe for fragile American snowflakes, so we are not permitted to see them.
Don't worry, I'm sure we'll get some great commercials featuring hipster 20 somethings playing with bunnies with up to 4 friends under and urban overpass while a crowd of 30 other hipsters with their ripped jeans, open finger gloves, and Starbucks cup looks onward cheering, as a Prius drives toward the looming Whole Foods in the background.
A little inappropriate for the tone of the game, but pretty hilarious.
Those are great!
What's the exclusive PIXEL PACK for preorder?
This humour gets funnier when you know what is going to happen. The joke relies on the build up. Anyone remember the unlucky old man from The Fast Show? The soldier combat one was my fave especially as the rabbit gets shellshock!. Good job.
Great commercials! Especially considering it's tough to market games in this genre as a lot of people find them a bit boring. I'll be buying this game because I'm a sucker and buy pretty much EVERY game with Nintendo's characters in it, plus the fact this is a unique collaboration between Ubisoft and Nintendo. But mainly because it looks pretty good, especially to play while lying in bed at night!
it's ubisoft. and the uk.
I don't know. I can't view them.
@Steel76
Some people feel insecured for Terror and Criminal situations.
Not all people can't accept those situations.
They could consider that circumstances as a Terror Attack.
@iescalie1 me neither, thanks NL
Nintendo finally got their act together by making the Switch region locked. Why is YouTube in the dark ages region locking their videos??
Awww look at all the triggered snowflakes in the comments above. lol!
This are more random than the Nintendo commercials. Good job Ubisoft.
Not available to see in the USA I guess
Nintendo is allowed to be a little naughty too sometimes. Liking this "mature" take for a Mario game trailer.
@Anti-Matter People just need to not take everything seriously. Plus, these ads won't air on something like CN anyway. There's always someone who disagrees with something, can't please everyone, and I don't think we should!
I think the ads were alright, they missed the chance to reference the rabbit of Caerbannog
These are amazing. The "what does this have to do with a kids game?!" comments are so similar to "what do Rabbids have to do with Mario?!" comments from after the announcement. But... BECAUSE RABBIDS.
And seriously, even if we treat it is a kids game rated 7+, didn't you play war, robbers and soldiers when you were 7?
@Octane
Did you know what was my first reaction when I saw a Robber and Terror ?
I was Upset immediately !
That was insulting me.
@Anti-Matter Calm down a bit. I don't accept anything related to violence in real life, but those ads have very little related to terrorism to be honest. It's all fantasy and entertainment, bizarre situations presented for laughs.
Following your logic does that mean we should stop airing all the action movies in the cinemas, because there's terror and criminal?! If you're saying the game is aimed for kids, should the movies like Lego Batman be 12+, because it contains violence and criminal organisations?!
People in majority need to chill down a bit and treat entertainment as entertainment without any connections to real terrorism, wars, whatevers
Big mistake me thinks,just show a bit of cut scene and then actual gameplay.
@mateq
Ah... sorry to reply you again.
If something is insulting me, I never call it an entertainment. It will never entertain me.
I would rather insulting the creator, condeming them, never ever give them any respect. That's my response toward them if someone insulting me, made me really upset.
@Anti-Matter You realise those ads almost certainly had to be approved by Nintendo? Does that mean you have no respect for Nintendo, even though you wrote in your profile description that you love the company?
Those were made for laugh, I just don't understand how funny scenes like these can be insulting to anyone
@mateq
Different people have different perception.
I love funny things. But, maybe funny for you but very insulting for me. There are some aspects that I couldn't tolerate and that will drive me upset.
I love Nintendo, but that commercial clearly by Ubisoft ideas. Even has been approved by Nintendo, but no dice for me. Instead of being impressed, I felt insulted. Maybe next time Nintendo should be careful to make their commercial.
Btw, don't worry. Even without that nasty commercial, I will buy Mario + Rabbid on Day One based on first trailer and E3 2017 gameplay footages. Those commercials clearly working for me. But not working at all for the last commercials on above.
I thought they were mildly amusing. These ads are definitely aimed for a Ubisoft rather than a Nintendo crowd. The game should be arriving in my mail on Tuesday.
Apparently the videos aren't available to the US. What gives?
@mateq
I think when people complain about terrorism and things like that in entertainment they get upset because the entertainment is no longer escapism. Like I was at a book store and saw a teen book about a school shooting, and I thought why would I want to read this? I don't want to read a fictional story about a scary event that could potentially happen to me. But I totally get that someone else might want to, it can allow you to experience it but still have power over it I guess. I think a lot of people want entertainment to be fun and light hearted to distract from the crap that happens.
I feel that the first ad is a bit too much. I mean, a robber but-smacks a pedestrian with its gun in front of the car. I ask my son (12, he plays Overwatch and similar stuff), if he saw anything run. He told me, "oh, that dude is gonna get run over by the car!". He was a bit concern.
Yes, maybe my 12-year old is a bit naive, but he does plays games killing people, but the people come back. Myself was a bit sad for the soldier been gunned down.
If Ubisoft had run these ads thru Nintendo, I doubt they could have been approved.
@mateq I don't think that they had to be approved by Nintendo has no Nintendo characters were on display on the first part of the commercials.
Lol.
@maceng I doubt Nintendo would let Ubisoft run any commercial they want without prior approval if their beloved franchise is at stake. So yeah, I'm quite certain the ads had to go through Nintendo. As a matter of fact, Nintendo seems to be aiming all their Switch commercials toward teenagers more, rather than kids as in the past, maybe that's why we get ads like these?
Region locking commercials so that they can't be viewed in the US? That's rather annoying.
These are basically the result of Ubisoft wanting to market their game to a more grown up audience, they are afraid people might think this is for kids only. These commercials make it clear that their are targeting adults as well. Plus I seriously doubt these appear on Cartoon Network , these ads are more social media filtered oriented for teenagers and up
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