If you follow TV animation then you'll no doubt have seen The Cartoon Network's We Bare Bears, an amusing look at the everyday lives of, well, some bears.
Seemingly out of nowhere, the animated cast of this show have been recruited to star in a new commercial for ARMS on Switch, which you can watch above.
Does this mean we'll see Grizzly, Panda and Ice Bear joining the cast of ARMS in the near future? That's perhaps unlikely, but it's cool to see Nintendo is getting creative with its promotional efforts.
Thanks to Jean for the tip!