Pokémon GO was the stand-out smartphone title of 2016 with millions of active users at launch, but new figures show that four out of every five players has given up on the app altogether, with daily active user totals being a mere shadow of what they were in July last year when it first launched on iOS and Android.
According to a new report by comScore, Pokémon GO peaked with 28.5 million users in the United States on July 13th, 2016 - a week after it has launched. That's an incredible achievement for any smartphone app, but the only way was down from that point; by the end of July the user base had settled to around 20 million. It then halved by the end of September to 10 million.
The graph above shows that the app dropped to around 5 million daily active users in the US before rallying slightly around the holidays. 5 million users logging on every single day is nothing to be sniffed at, but it shows how the game's explosion of popularity hasn't sustained itself - a possible consequence of Niantic's reluctance to roll out too many new features too soon. We still don't have monster trading or one-on-one battles, and despite the introduction of Gen II monsters, many of the Legendary Pokémon remain hidden.
Even with this significant drop-off in use, Pokémon GO remains a cash-cow for The Pokémon Company and, by association, Nintendo itself; the app made $950 million in 2016 alone.