With Super Mario Run due to arrive on iOS next week Nintendo is really ramping up promotional activity for the game, with TV appearances and interviews all taking place at the moment.

The company has also released a commercial for the title which shows various people running - and not a lot else, to be honest. The footage features Mario only very briefly, and doesn't have a single frame of gameplay in it - an odd choice, but perhaps Nintendo is banking of the plumber's fame being enough to drive awareness and interest.

Have a watch and let us know if you think this represents an effective piece of advertising or something of a wasted opportunity.