Not long ago we wrote about why Nintendo needs to target kids more directly in marketing and promotional activities; not only does Nintendo have a lot that kids may want, but it can also avoid excessive teasing when revealing the likes of Teddy Together. In that article we did praise the efforts of the Play Nintendo initiative in North America; there's room for improvement, but it does have a neat website targeting youngsters.
The YouTube channel's not bad, either, but it's a little too infrequent in its posts. Nevertheless Nintendo has teamed up with its buddies at Disney Channel to start a new series - it's called 'Bragg Report' and stars Joey Bragg, who's best known for Liv and Maddie according to the internet; this writer's a bit too old and British to know what that is.
In any case, the video focuses on four games to brag about on 3DS this Summer - hoho, wordplay - and is certainly full of energy. We can imagine that this is a fun video for the target audience, as it's loud and light-hearted.
Well, we think it's good for the target audience. Check it out below and let us know what you think.
Comments 50
They had such a good thing going on with the 'Helping' trailer a few days back. Then I see this and oh boy do I cringe. Why.
No idea who these people are, but after looking at the expression on the boy's face in that still image you see before playing a video... I'm going to give this a pass.
What is a bragg
@Spin Character from Birth by Sleep.
I didn't come close to laughing once... was I supposed to?
Seriously though, It's nice to see Nintendo advertising. Some advertisements are better than others, but it's better than nothing! I think they choose good games to advertise, too.
Dreadful, cringeworthy etc...
He's gonna be playing Overwatch...like everyone his age until the new GTA comes out.
Probably the best thing Nintendo has and will reveal this year ...(besides Zelda U, obviously)
It will do what it needs to do for its target audience...which I hope is younger than 6, cause my 6 year old looked at it for 2 seconds and left.
This is the most Disney Channel thing I've ever seen.
@BensonUii Is this your first time on the internet? That was far too rational to be left as a comment!
@Captain_Gonru Alright, I laughed. That post gets a like.
It really is a horrifying expression, though, isn't it?
Meh, young kids might view them as Gods anyway, so it'll appeal to them...
God awful trash
All it took was the title of the video to know this was gonna be bad.
Here's a hint. This is made for younger kids, not adults. Might be way it looks awful to you.
Wow... that kid is seriously insufferable.
Okay this is probably the reason I had no idea this channel existed
Why are adults complaining about a kids ad? I think my 5 year old would like it. I don't think Nintendo was targeting me with that ad.
Nintendo is so strange, it's trying to sell all its older games two little kids, but they did not try very hard years ago, is this too late to help them?
I think they could've chosen more recent games, but I suppose the ones shown here are all heavy hitters with an easy mainstream appeal. Kirby's there, at least!
Ehh, I think the video is actually good. It's fast-paced, shows gameplay, and chooses kids that are age and gender appropriate.
Wow...big shoulder pat for the genius who rehashed the 90s commercials at Nintendo. Overall this makes it look like some weird 90s commercial that tries to predict the future. Dont know why but halfway through youre hoping this is an Robocop 2 outtake and Cain will start shooting these lame kids.
For next trash episode of "What kids want and consider to be very funny", please focus on your generous rewards, like digital tshirts - throw in some jokes about collecting coins too.
...and of course, the countdown is ticking and we should see one of these "very funny for kids" salesmen stars caught up in some DUI or drug scandal like the disney club .. .always happens when they are forced to do stuff like this... else how would that be possible...muahahah...
More, Nintendo, please more.
I don't think this is the first one. Didn't Nintendo do Bragg reports a while back?
oh god why...
I'm sorry but the Bragg Report is old old old news. These videos have been being posted for like. A year now.
@Jolt its clearly targeted for the YouTube generation, and is suspect, this idea was brought up by a youtuber themselves, the fact its very natural and not forced lends credence to this.
@Dakt its the youtube generation, so 10-18. most kids want to play stuff and not care about life.
@Nin10doh its teens. and junior high bracket.
@Donutman it was teens to adolecents, those games are targeted at that age group, YouTube gen.
@Danrenfroe2016 its 13-16 not little children.
They really think people who play Nintendo watch the Disney Channel (He's from a show where he's the nerd)
BRB, just going to gouge my eyes out and shove knives in my ears.
@HSuzumiyaVI If that's the case then it seemingly isn't a good video. I can see 10-12 years old, loosely. The 13-18 only if they aren't as bright as they used to be.
Well that was weird
Those things aren't new.
They've been on Disney XD for years.
Seeing as this, https://www.youtube.com/watch?v=Yz7IoaRXftM
and this, https://www.youtube.com/watch?v=8BepRp42Tho
is what kids watching disney channel are into, I think this commercial is perfect.
Bring back Nintendo Week.
The most interesting thing I see in the comments are adults claiming to know what teenagers want or like.
Unless we have the incredibly unlikely scenario of NintendoLife being frequented by pre-teens or teens then the comments are wayward at best
that is one face for the ages.
@HSuzumiyaVI I don't know what you mean by 'YouTube' generation, but I very well suspect you mean younger people who grew up watching YouTube videos? I guess that would make me part of the 'YouTube generation' as I'm only 15 myself? Also it says that he's a Disney Channel star so it was most likely made for 7-12 year olds, but even though I'm older, at that age watching this would have made even me cringe. So people shouldn't give me that 'it's suitable for the target audience' nonsense because I know that even the target audience is going to look at this and roll their eyes. That or I truly have grown old and younger children like stuff like this, meaning that quality is dead and the world has truly been consumed by 2 second attention span children and internet addicts and if things continue the way they are we could be in serious trouble.
oops got a bit carried away there, what was the main topic again?
@Nin10doh you'd be surprised
@Jolt thank you for proving my point. n.n
@HSuzumiyaVI Behave...
@HSuzumiyaVI anytime
Ironic how the Disney Channel audience won't pay any attention to Nintendo stuff, but adults do...
Maybe they should advertise on something like TBS.
@Popplio what about Cartoon network?
@HSuzumiyaVI I mean I never see promotions with John DiMaggio talking about how much he loves Super Mario Maker. Cartoon Network doesn't do that, I guess.
@Popplio well, the right amount of money can get anyone to talk. Nintendo could promote via other avenues I guess.
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