It seems that the Pokémon company is trying to get the hype machine moving at full speed, with a planned Pokémon Direct this Friday that will no doubt have some big announcements.

The Pokémon company has especially shown interest in mobile devices lately, with Pokémon Shuffle being ported over and Pokémon GO on the way later this year, and it's continuing that trend now with a free new app.

Pokéfans that own an iOS supported device can now download the Pokémon Photo Booth app free of charge. Basically, this allows users to snap pictures of themselves and overlay them with Pokémon themed captions and designs, then share them with friends over social media.

Sure, it's a blatant marketing tool to spread the word of Pokémon's 20th anniversary, but it's a fun little app all the same. As for Android users, there's plans to bring it to the Google Play Store later, so hang tight.

What do you think? Will you be making much use of this? What do you think will be announced this Friday? Share your thoughts in the comments below.