Mii March - AKA Mii Profile Picture Month - started life back in 2013 when a bunch of 3DS owners promoted their Miis in celebration of the console's second birthday. Since then, the movement - which involves changing your social media profile images to your Mii avatar - has grown in stature, and this year's event could be the biggest one yet.
That's because March will also see the launch of Nintendo's long-awaited Miitomo smartphone application, which is built around - your guessed it - Mii characters. The release of this app should drive interest in Miis, and encourage lapsed Nintendo fans to resurrect their character and give it some much-needed exposure.
When you consider that the Wii sold over 100 million units - significantly more than the 3DS and Wii U combined - that means there are a lot of Miis out there which have been unfairly ignored over the past few years. Mii March and Miitomo are the ideal excuse to dust these digital avatars off.