Yo-Kai Watch is out in North America soon, and Level-5 will be hoping that it makes them enough money for a second swimming pool of cash - we're assuming there's already one in the company's HQ from sales of the IP in Japan.
We're not quite sure whether the RPG is enjoying the buzz it'd hope for, however, at least based on the noise - or lack thereof - online. It may land in stores and go a bit Pokémon in sales, but we're not convinced that's on the cards quite yet.
Nintendo of America's new TV commercial - the big N is distributing the game in the West - is keen to get some attention, though, with a wacky style that's quite reminiscent of marketing we may see in Japan. Considering the source material it's arguably a good fit.
In any case, check it out below and let us know what you think.