Marketing and branding are often about aspiration - look at the shiny thing and the photogenic people with the shiny thing, and look at their amazing living room. Nintendo and many game companies follow this 'how to advertise a game 101', and Activision is no different with its efforts for the upcoming Guitar Hero Live.
In addition to aspiration it's hitting us with star power, recruiting real-life rocker and actor Lenny Kravitz and actor / writer / director / whatever he feel like doing man James Franco. They exchange 'banter' and play the game, jumping around in a lovely dust-free sitting area that's just like the one in the Nintendo Life office (not really). Actually, if you don't have big hardcover books titled ART on a side table - they're there, look closely - what are you actually doing with your life?
It's certainly a big budget marketing campaign based on the personnel, as Activision hopes for a second coming in the age of plastic guitars - it's also competing with the new Rock Band, which sadly isn't coming to Wii U.
Let us know what you think of the commercial and whether you're excited about rocking out in Guitar Hero Live.