Good-Feel is a development studio that has stumbled across a brilliant idea. Take a cute mascot, almost literally - but virtually - wrap them in wool and make them even more adorable; it is the definition of winning.
Which brings us to Yoshi's Woolly World, of course, which will possibly take cuteness to dangerous levels of excess that could turn us all into bubbling gloops of contentment. Yoshi's not been shy to play the cute card before, but is now exploiting it to make us buy yarn amiibo toys, which seem so excessive that they're barely credible as concepts - we sure want them, though.
With that rambling pre-amble aside - all of this yarn distracts us - we get to a new TV advert from Nintendo UK. Just watch, in HD at 60 frames-per-second, and see if your heart melts.
Yoshi's Woolly World is out in Europe on 26th June, though unfortunately gamers in North America need to wait until Fall.