It seems as if Nintendo of America is determined to give Splatoon a strong chance of achieving mainstream success for the Wii U, announcing an event designed to get the attention of young gamers and families, in particular.
A 'Mess Fest' event will take place on 15th May at Santa Monica Pier, from 11am to 7pm local time. It looks as if celebs and fans will have a chance to tackle an obstacle course with a lot of coloured goop - that'll be ink - to avoid; chances to enter will be confirmed nearer the time, and the only confirmed celebrity to date highlights the relatively young audience being targeted. That celeb is Disney's Joey Bragg (from Liv and Maddie).
Can NoA make Splatoon the competitive shooter of choice for kids and their families? It certainly seems to think so.