While it may pain millions of Nintendo fans around the world to hear it again, the New Nintendo 3DS arrives in Japan on 11th October — it then makes its way to Australia and New Zealand on 21st November.

As a result Nintendo is stepping up its marketing efforts, including some particularly colourful and charming TV commercials; that means demo units and pre-orders in stores, which gives us more opportunities to have another look at the upcoming hardware.

Familiar Twitter user @cheesemeister3k — often a useful source for translating Japanese broadcasts — has been in a local store and come across a demo unit for the New Nintendo 3DS, while also snapping some pictures of the pre-order packaging.

It's all looking good with these New 3DS models. Are you excited about these coming West?

[source twitter.com]