We'd like to think that Nintendo UK's new advert for its 3DS and 2DS systems is a knee-jerk reaction to the news that UK children are now more likely to game on a tablet than they are on a traditional games console, but we're not sure even the great Ninty can work that quickly.

The fresh commercial focuses on the child-friendly nature of Nintendo's handheld platforms, giving screentime to the likes of Pokémon X & Y, Animal Crossing: New Leaf and Mario Kart 7. The 2DS gets as much — if not more — exposure as the 3DS, which is understandable given concerns that the latter can send kiddies boss-eyed.

Nintendo has come under fire for its marketing strategies of late, so what do you think of this new campaign? The younger sector of the market is a vital area and one which Nintendo has traditionally dominated for decades, so is it right for the firm to give it additional attention at a time when many kids are ditching handhelds for tablets? Share your impressions below.