Video: Nintendo UK Sets Its Sights Firmly On The Youth Market With New 3DS Advert

Are you made for play?

We'd like to think that Nintendo UK's new advert for its 3DS and 2DS systems is a knee-jerk reaction to the news that UK children are now more likely to game on a tablet than they are on a traditional games console, but we're not sure even the great Ninty can work that quickly.

The fresh commercial focuses on the child-friendly nature of Nintendo's handheld platforms, giving screentime to the likes of Pokémon X & Y, Animal Crossing: New Leaf and Mario Kart 7. The 2DS gets as much — if not more — exposure as the 3DS, which is understandable given concerns that the latter can send kiddies boss-eyed.

Nintendo has come under fire for its marketing strategies of late, so what do you think of this new campaign? The younger sector of the market is a vital area and one which Nintendo has traditionally dominated for decades, so is it right for the firm to give it additional attention at a time when many kids are ditching handhelds for tablets? Share your impressions below.