Gaijin Games is a name familiar to keen Nintendo download gamers, as it's the studio behind the terrific BIT.TRIP series on WiiWare and Wii U eShop gem BIT.TRIP Presents: RUNNER 2: Future Legend of Rhythm Alien. The name may be iconic, but the company has decided to change its identity to the rather quirky alternative of 'Choice Provisions'.
On its official blog, the following explanation was given.
When Gaijin Games was founded in September of 2008, it was with the goal of creating the kinds of games we played in our youth. As it turns out, many of the games we grew up playing were developed outside of the US. This is what inspired us to brand ourselves as “gaijins.”
The name made sense, but it also carried somewhat of a negative connotation to it. No matter how you may feel about the word “gaijin” personally, I think it’s fair to say that some people out there view it as a negative term. Being the upbeat, positive folks we are, the last thing we wanted was for people to be offended by our name. We are but humble purveyors of video games, and the end goal of all the work we do is to make people happy.
Ergo, we’re changing our name to Choice Provisions.
All previously released games will still be known as Gaijin Games titles, and the BIT.TRIP series is an exception in that its future entries, despite the name change, will still be identified under the Gaijin brand. In addition Robotube, a small studio owned by Choice Provisions, will be re-named MiniVisions in all future releases.
MiniVisions does have a 3DS game on the way, too, as was sort-of revealed in April this year, with Woah Dave! targeting a summer release on the eShop. It looks like a simple, anarchic platformer in which you dash around, throw objects and try to survive.
You can check out a trailer for Woah Dave! below, and there's something reassuring in the news that future BIT.TRIP games will have the Gaijin Games brand. Let us know what you think of the company's new name, meanwhile, in the comments below.