News Article

E3 2014: Amiibo Figures Will Have A Price Tag Comparable To Skylanders And Disney Infinity Toys

Posted by Damien McFerran

Reggie shares some details

Nintendo of America chief Reggie Fils-Aime has revealed that Amiibo (or "amiibo", if you want to be fussy) NFC figures will be priced around the same level as the toys seen in the Skylanders and Disney Infinity ranges.

Speaking to the Seattle Times, Fils-Aime said:

You can expect them to be comparable to the Disney and Skylander products that are on the market.

This should calm fears that Nintendo might look to slap a higher price tag on its figures, but after shelling out on countless NFC toys, will long-suffering parents still be interested — even if the cost is a familiar one? Should Nintendo be aiming for a lower price point that its rivals, rather than matching them? Let us know with a comment below.


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User Comments (118)



FragRed said:

Amiibo figures look a lot better than Skylanders and Disney Infinity too so all is good. Will be buying them all I think



RedYoshi999 said:

So, what do the Skylanders figures cost? I'll buy ones for my favourite characters and ones that will be useful across multiple titles.



LazyShell said:

I was in the group thinking Nintendo was going to mark up their figure prices slightly. So that'll be interesting to see how things play out with Nintendo trying to match the other companies in pricing.



Yrreiht said:

Fine by me. They could also do bundles of 3 figures like Infinity and Skylanders do.



ChessboardMan said:

… Longer price point?
Either I'm missing some spots in my marketing lingo, or you mean "Lower Price Point"?

Or you want Nintendo to add a few factors of ten to the price.



ValiantPixel said:

So, around $9.99 for each then? I'm sold. I'll be getting a good number of those as the years go on.



Tops said:

Good to hear that they'll be competitive in their pricing. I do hope Nintendo sticks to the lower end of the scale though, $9.99 sounds reasonable.



JubilifeRival said:

I would buy a lot for 10$, and I think others agree. 15 is a stretch but I would probably just buy one less.



ChessboardMan said:

And be happy they're not Apple, who swap over to a new charging cable, and then charge an insane £25 for the new cable, if you need another, because of the microprocessor inside it. Just for the convenience of being able to plug in the cable either way round. Which my original cable no longer does anyway.
To be honest, when they started talking about Amiibo, with its built in microchips, and information going both ways, I was worried that these were going to be expensive.

One thing that bothers me about Amiibo, battery? I mean, I assume it won't be a real worry, but how exactly are these things powered? And for that matter, how exactly is my Wii Fit Meter powered? It's been bothering me for a while now.



Bender said:

I plan on getting a Link, Sheik, and Pit... Simply because they'd look cool on my collection shelf. Of course, I kinda want to see how Amiibo works in person too..



freaksloan said:

With Skylander's and Disney's Infinity - you really need to buy them all for just one game. I have hundreds and hundreds of dollars invested into them,

With these NFC figures you really just need one and will work on multiple games. I would have no problem paying $10 to $15 for them. At the moment, I will only be buying 3, one for me and one each for both of my kids.



KO-Cub said:

Hopefully 6 - 8$ each. I'm just gonna buy my favs and mains and stick 'em on top of my Tv while I play.



andreoni79 said:

Am I wrong or the Skylander and Disney figures actually work as DLC for sandboxs games? Since now, Amiibo has very inferior value because they just offers minor extras to an already complete game.



Buzzthebatgirl said:

It's the distribution that will get me. Will I be able to get them in a local store? Online? Club Nintendo? Other method?
Previously buying Skylanderr toys taught me to seek them out in stores as the quality of paint job can vary from figure to figure. While it might be easier to order them online (assuming that is a method) there's nothing worse than having your figure arrive with diodgy painted eyes. Hopefully the quality wouldn't drop on these figures



KodyDawg said:

The normal Skylanders cost around $8, and I think the Giants and Swappable ones are $10-$15. The Disney Infinity figures are about $13 per figure. That seems like a reasonable price. I just hope and can buy 'em all, even if they said they want one for every playable character in SSB4.



KodyDawg said:

@Buzzthebatgirl Club Nintendo actually isn't a bad idea! Platinum Rewards are coming soon, and since they usually don't ship until December, it'd be perfect for them to release an exclusive one through that!



Luna-Harmony said:

I shore hope they change the box's slightly so they are easy to open without ripping the packet. As the box's are so nice and will be collectable some sort of plastic flap onto would be great.
Nintendo figures look best ones to collect way better than Disney Infinity figures by far.



aaronsullivan said:

@andreoni79 Skylander and Disney figures are just memory chips with two-way communication like these will be. It's the software that deals with it. There is no "content" actually stored on the figures, just an ID and then progress of the character stored as simple data. In that way, they are the same.

The cool thing about Nintendo figurines is that they will work across multiple games in all different ways. So you buy one figurine and it will work with many games (at least 5 so far). Seems like more value to me that way. They will continue to pay off as you buy more games and knowing Nintendo they will be used in clever and unusual capacities.

Yes, I will own most of them.



ManateeBlubber said:

Considering I only want 5 or 6 of these things, this isn't that bad. I only want Little Mac, Mega Man, Olimar, Pac-Man, and maybe King Dedede and Kirby.



Kaze_Memaryu said:

@ChessboardMan Don't worry about batteries, NFC chips are more or less powered by the electromagnetic field that tries to access them (in this case, the WiiU GamePad's signal access point). The chip "responds" by sending/overwriting data stored on it.
So, unless you leave it in a steel box for several years, it won't lose its data.



DualWielding said:

You heard it first here, these figurines will be region locked, because that's what Nintendoes



rjejr said:

@IxnayontheCK - I remember those good ole days of Skylanders Spyros Adventure.

amiibo (amoeba?) name aside, the big difference to me is the Skylanders (haven't done Disney) toys served a very big purpose in those games, whereas these really do just seem like real world DLC. Sure they work in multiple games, so do the old Skylanders figures, 3 games now going on 4, but where is an actual game that these play an actual large part in? I know collectors will buy these, and kids who are big fans will buy them as toys - who doens't own a Mario or Luigi toy? - but I still want to see a game first. Whether it's an MMO or Animal Crossing life sim or platformer like Subspace Emmissary, we're probably not buying a bunch of these just for a boost or skin.

And using them in SSB w/ 4 players sharing 1 Gamepad sound like more trouble than it's worth. Same w/ MK8 I guess if they ever give us more info.

On price, these were always destined to be $8, $10 or $12 depending on retailer. Bigger question is do they go on sale like the other NFC toys - hardly a week goes by w/o a B1G1 free or half price for Skylanders, we havne't purchased any full price in 3 years.



bouncer0304 said:

Well skylanders vary between £8.99 and £11.99 and Infinity is roughly £11.99. If they're £8.99 then they'll do well but Nintendo need to stress that they can be used in other games which will make them more appealing in the long run.



pr0t0man said:

I'll buy a few here and there when they go buy two get one free its the only way I got the skylander toys too



erv said:

Oooo, a toon link one

Yep, nintendo is getting some business soon...

@Hero-of-WiiU oooo that's right, we need captain falcon! Preferably in his pink and white suit!



andreoni79 said:

@aaronsullivan Ok, but for example if you buy a Toy Story set for Disney Infinity, you basically buy a dlc with hours of new gameplay. With Amiibo you get only few extras for a full game and this should be considered when we talk about prices.



Shambo said:

Yeah this will be an awesome collection of all-around Nintendo figurines, that actually do more than just stand on display, so I'll get them all.



IxnayontheCK said:

@rjejr yeah they need a game which REQUIRES the Amiibo figures and is based around them. I'm watching this whole thing from afar for now...



Sean_Aaron said:

My daughter has zero interest in toys (got her the deluxe Pokemon Rumble U and I think the NFC figures were used day one and that's it), so I expect I'll be more interested in these things than she will!



EverythingAmiibo said:

YES!!! This is perfect, Skylanders are either like £7 or £15, aka amiibo will most likely be only a tenner!!!!



EverythingAmiibo said:

@rjejr You really have no clue what they are for in smash... it's like having a pet NPC, it's not dlc or skins, it's a 'save slot' for a virtual partner!! IT'S LIKE POKEMON IRL!!! (sort of xD)



NintyMan said:

Not surprising to me. If they were any lower than $10 or higher than $15, it would be, but I don't see these figurines going any higher than $15. $10 would be the best realistic price for me, but it'll probably be somewhere in-between those two prices.

What makes them worth your money is that they will be usable across multiple, diverse games and not just one or two games from the same series. Although I'll mainly be getting my favorite Nintendo characters (Donkey Kong, Pit, Wario, Peach, etc.) there is a chance that I may end up getting most of them, if not all of them in the long-term.



LazyShell said:

If this goes over well I wonder if Nintendo will make their own game similar to Skylanders and Disney Infinity. I know the way that they presented it the figures will just be used as another option for some of their current and upcoming games.

I'm curious to see if somewhere down the road Nintendo may make a game that actually requires the figures to play it.



Lobster said:

I think we will eventually see a game that that is based specifically around amiibo figurines, when there are enough floating around that they don't have to manufacture a series for that game. Because otherwise some of them will be pretty useless in other games (I'm looking at you, Wii Fit Trainer). Unitl then I think this a pretty cool way to go about it.



unrandomsam said:

Just the Smash Bros ones is a set of 32. So £320 to unlock the on disk DLC.

I hope it is hacked immediately. (I know the Chaos Communication Club in Germany hacked some kind of government one in about 10 mins.)



User1988 said:

A game centered around Amiibos would be awesome. I was just playing SSBB the other day and was thinking about how awesome a legit platformer with all Ninty characters would be! (Instead of that storyline thing)



C-Olimar said:

Was hoping for a little less, since Skylanders and Disney do so much more. Obviously Amiibo works across multiple games but so far they haven't really done much in Smash Bros and I doubt they'll add much to they're other confirmed games.

When Nintendo said they'd work across multiple games I was thinking more 'NFP Land' and 'NFP Kart'. Hopefully we'll see something like that in the future.



absuplendous said:

$10 per unarticulated figurine? That strikes me as a bit pricey... for the first time, I'm looking at game paraphernalia through my parents' eyes.



CaveDweller said:

The figures look okay. IMO, they're not good enough looking to warrant £10 but whatever. I can't really complain; I already know I'll be getting at least one of these things.



Mk_II said:

If Nintendo is clever, they'd price them below the Skylanders and Disney toys.



BertoFlyingFox said:

So that would put it at $15 per figure. Considering you could use each one across multiple games, the figures look nice, and they arent all absolutely needed for the games they support....yeah, I dont mind that.

I see myself spending $30 at most for two SSB figures I like then maybe picking up a few as ZeldaU or ClayKirby figures come out.



paburrows said:

So I'm assuming that means with Smash Bros that you can only play as the characters that you have a figure for like Infinity or Skylanders?



gspro15198 said:

how exactly do they work with smash brothers? there is only one NFC reader on the gamepad and most people are gonna be using gamecube controllers so do you pause the game first and each player takes turns using the NFC reader or is there something else I'm missing?



PinkSpider said:

I will be buying all these, I can't wait, I may even sell my skylanders collection to get them easier



Grumblevolcano said:

@paburrows No, all characters available without owning any amiibo, they only create a "personal trainer" which becomes more skilled, eventually higher skill than level 9 cpu.



unrandomsam said:

@Jazzer94 There is no processing power whatsoever in the figure. The code is in the game but locked out without buying the figure exactly the same as content on the disk that is also locked out without a payment.



Hy8ogen said:

@unrandomsam The amiibo transfer and store data on the figure itself. How is that on-disc DLC? Not to mention the amiibo do not unlock any characters, so I don't know what you're on about. If you don't want your own AI controller fighter, then don't buy it. It is an optional feature that does not hinder the gameplay in anyway.

Calling amiibo on-disc dlc because it unlocks certain code in a game when the figure is present is like calling Soldiers serial killers because they kill. smh



sasumiofjp said:

I'm actually really excited, I kind of just want the figures for the figures, they look really sweet.



Ralizah said:

This is going to confuse the heck out of people. Skylanders/Disney Infinity figures are really simple: buy a guy, unlock a character in a video game series. Unless Nintendo plans on encorporating all Amiibos into ever compatible game, people are just going to be confused about what each figure does with any given title.

I'll still buy a complete set, though.



ChessboardMan said:

@Hy8ogen leave him be, they're off in some magical world within their head.

In other news, I think we've found the person who wrote that LA news paper article reported the other day.



LazyShell said:

Actually some of this discussion makes me think of another point. Is each game going to have it's own seperate Amiibo set? They mentioned Amiibo's being compatible also with Mario Kart 8 down the road. I'm wondering if each game will have it's own set of Amiibo's.

Like if I bought for example an Amiibo of say: The Villager. Would that only add stuff to Smash or would it also unlock stuff for MK 8? Since a character like the villager isn't even in Mario Kart 8, it makes me wonder. Maybe the other figures could unlock a new driver, tracks, or items, etc.



Aslanmagic said:

I know they're a bit expensive. But toys are expensive and these have chips in them. I'd only get the ones I really like.



joorgeerdz said:

all the RFC technology its powered by the reader, in this case the gamepad, it doesnt requires batteries.
maybe you have seen a familiar feature on outfits manufacturers where the stores put a little tag or on some console games case, inside of it has a little antena connected to a little circuit when you put it on the reader, the reader's signal is catched by the antenna and that energizes the circuit.



crzysortagamer said:

As a gamer I like less clutter. So if I have to by amiibo it def better be cheaper or I prob wont buy into it.



Yai said:

Seems pretty reasonable to me. Might have to pick some up when they come out o:



unrandomsam said:

@Hy8ogen All RFID can do is send and receive a number. Part of the game is locked out without it. (Apparently the best AI). Just the same as on disk content locked by any other means. (That involves payment).



Nico07 said:

@RedYoshi999 I thought that all amiibo figures could be used on all amiibo supported games. So when they release and Mario Kart 8 receives it's amiibo support you can race as Link or Samus, or have some other useful interaction with these figures in game (special item, courses, etc).



Nico07 said:

@joorgeerdz yeah, retailers have used RFID for security for years. It's relatively inexpensive and when one of these tags attached to merchandise or placed inside of a box passes a security check point it will sound an alarm. During the checkout process the employee passes the product over a pad they use to deactivate the RFID tracker.



rjejr said:

@PvtOttobot - "You really have no clue what they are for in smash"

What I know for SSB is that Nintnedo is selling an adapter for people to use old or new Gamecube controllers, none of which have NFC readers, so nobody will actually be using these in SSB anyway. Yes you can 1 by 1 give each of those 4 players a "pet" using the Gamepad, but who is going to take the time to do that?

Sorry, I mean no animosity towards you if this reads that way, it's all directed at Nintendo in this instance. It's like Nintedo couldn't decide whether to make SSB a reason to sell an adapter and special Gamecube controllers or as an excuse to sell toys, so they are trying both and I don't see it turning out very well.



Sceptic said:

They're talking price point but have yet to show an even remotely sensible application for them. They keep saying "me too!" but fail to catch the gist of the idea they are borrowing from.

I'm very much with @rjejr here. The way they're presented so far, these figurines have a greater potential to detract from the base game than they show promise of enhancing them.



Sparx said:

@rjejr in the direct, when Iwata used his, you could see what looked like a character select screen, so I think they are entered as fighters there and take up one of the 4 spots, rather than being used midmatch



123akis said:

Skylanders toys in UK are around £10! I wouldn't pay more than £7 for these



sinalefa said:

I see this the same as the Gamepad. If they base the game on them, people complain of rip off, if they are optional then they say it is worthless.


How do you even know how many characters there are in Smash Bros 4?



rjejr said:

@Sparx - Using them as additional fighters? I thought they would pop up for a moment and fight in your place like the captured villains in Skylanders Trap Team when you pressed a button to call them out. Guess it could be both. Who knows?

@Miss_Dark - Duncan MacLeod?



Dpullam said:

I could see myself buying figurines like the Animal Crossing villager or Luigi. Even as just a collectible they are valuable to me.



DarkEdi said:

Noooooo, the Skylanders and Disney figurines are very very expensive. I hope they cost less than $10 dlls.



player310 said:

I just hope they produce enough to meet the demand for each figure... the Pokemon Rumble U figures were in very short supply and now they go for ridiculous prices on eBay compared to what they originally sold for...



JaxonH said:

I have $500 reserved for the complete Smash Bros Amiibo set. And oh what a set it will be!

Mega Man NFC figure, I never thought I'd see the day!



GamerZack87 said:

In Australia there's a considerable gap between the prices of Skylanders and Disney Infinity figures. Regular Skylanders cost around $15, whereas Disney Infinity characters cost near $20, making the Disney Infinity toys considerably more expensive. Knowing Nintendo's marketing in Australia, I don't have the best feeling about price.



Chouzetsu said:

Rather spend $14 on a toy I can use with more than one game than $130+ for one game that isn't really even that good.



SleepyCrossing said:

Amiibo figures seem to have a lot more value than Skylanders/Disney Inf. due to the fact that they work across a plethora of titles and you don't need to collect a massive amount of them to be competitive. (In fact, you don't need any figures to be competitive). I would pay $20 for a figure to be perfectly honest. But this pricing is probably better for marketing.

The amiibo I want most right now is definitely the AC Villager. But how are they going to work cross-title? A mario amiibo in MK8 is fine, but what will happen if you try to use say.. Samus or AC Villager amiibos?



Xaessya said:

@midnafanboy They said it will be comparable to Disney Infinity and Skylanders, so on average it will be about $13.
Which I do urge you to buy the ones you want fast because some popular ones will jack up in price online.



jakysnakydx said:

@rjejr I feel the inclusion of the game cube controller adapter as an obvious one as that is, for super smash bros circles, an obvious choice for play. As for the figurines I feel there approach could have been better perhaps using the 'trophies' as just that, assist trophies (on a smaller scale than they are currently) but I do like the idea of your amiibo character being YOUR Link or YOUR Samus, keeping stats when you change games or locations.



jakysnakydx said:

@SleepyCrossing I could see these being morphed into a future animal crossing title really well! Your villagers stats in brawl could affect a plethora of decisions in Animal Crossing. An update to new leaf would be really neat just as gaining bells by winning fights. Heck, that'd be AWESOME!



NintyMan said:

My biggest issue is still whether all amiibo figures will be usable in all the amiibo-supporting games, or, more likely, which amiibo figures will be usable in which games and which games they aren't. I don't think the Pit figure will be usable in Mario Kart 8 or the Donkey Kong figure in Captain Toad: Treasure Tracker, but I want Nintendo to say whether they do or don't, and they will in due time.

I think the idea is that all the figures won't be usable for just one game alone, but could work for at least two games. It's complicated, but, again, Nintendo will address this eventually. The challenge will be how to inform average consumers and not just dedicated fans about which amiibo-supporting games are compatible with a certain figurine they get.



The7thFlare said:

Since Nintendo said that the whole smash roster will have a figure.. do you think that means Megaman & Sonic will have more games with nintendo in the future?



maceng said:

I want Nintendo to release a kind of sand box rpg, dungeon crawler, featuring Zelda, Link, Pit, Golden sun players, Ganon, etc.

Also, I think that the time is perfect for a sport compilation (tennis, dodge ball, hockey, basketball), featuring amiibo nfc figures.



EverythingAmiibo said:

@rjejr oh, lol. Like I said, you really don't get it, the fighters only need to be SCANNED in once (aka, about two seconds each) on the gamepad to put them in that round, so four players can quickly scan their 'pets' into the game and watch them fight, or two players do the same while assisting their pet with gamecube, wii or wii u controllers. What you are saying makes no sense and gamecube adapters and controllers will not affect if people will use the figures or not. You must be extremely lazy to actually not bother using amiibo because you hate picking up a figure, the GC adapter requires plugging in... That'll sell horibly because all four players will have to plug in their remotes...



IronMan28 said:

Kind of hate myself for knowing I'll probably buy all of the figures and only use about half of them regularly.



Genesaur said:

@Lebon14 Thank you. I was right about to comment, "Uh, great, I guess. And how much would that be, given that I know nothing about those games?"



rjejr said:

@PvtOttobot - I don't know what I don't get, I said the same thing you did.

"on the gamepad to put them in that round,"

Have you spent a lot of times playing videogames w/ young brothers? It's going to take longer than 2 seconds. At some point they just won't bother, like they didn't bother using the toy in the Pokemon Rumble U game. guess we'll see.



HappyHappyist said:

Gotta say, I love the idea of Amiibo. Turning what SHOULD be a $60 dollar game at max price into what you actually end up paying $100+ dollars for all of the content.



soup4life said:

Did anybody listen to where he said exclusive content unlocks on Skylanders and Disney Infinity....
As in he hinted the ammibo figures working with both those games...

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