Walmart Announces Foray Into Pre-Owned Games
Posted by Jowi Meli
Program begins on 26th March
Walmart has announced today that stores across the United States will begin participating in a new pre-owned video game program as of 26th March this year. Citing the $2 billion used game market as incentive to enter its own bid, Walmart promises an easy trade-in program that follows much the same business model as others in the industry. Unlike game speciality stores, however, the department store giant’s effort provides the added benefit of being able to apply credit obtained through trades to anything sold at Walmart or Sam’s Club.
To follow the trade-in program later this year, Walmart will be offering these “Certified Pre-Owned” games both in stores and on its website. These will be refurbished, “like-new” products offered at prices reduced from the average retail MSRP. “While new releases will remain the focus of our gaming business, we’re glad to give customers the option to buy pre-owned games,” explained Duncan McNaughton, chief merchandising and marketing officer for the company’s U.S. branches.
What do you think about this latest venture into the massive market of used video games in the U.S? Will you be participating when Walmart widens its options for gamers later this month?