News Article

Nintendo Releases a Quirky YouTube Campaign for Bravely Default

Posted by Thomas Whitehead

You decide...

Bravely Default arrives on the 3DS this week, on 7th February to be precise, and that release means that Nintendo gamers all around the world will have had a chance to dive into the Square Enix RPG. Nintendo of America has been pushing the message with a variety of videos to promote the game, and the latest is the quirkiest to date.

Clearly with an eye on mixing up its marketing tactics, the latest video shows a scenario of a man walking to his date's house, and contemplating a "Brave" route — through an alleyway — or the "Default" option of the normal street. The short intro video, below, gives links at the end for you to click and view each outcome.

We've seen this kind of promotion before, but let us know what you think. We've also embedded an episode of the "Nintendo Minute" series, which includes an unboxing of the rather lovely Collector's Edition.

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Collector's Edition Unboxing

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So, are you planning to pick up Bravely Default?

From the web

Game Screenshots

User Comments (50)



unrandomsam said:

If you are a bothered about doing the whole thing I wouldn't get it (I already own it). There is a part where you can waste 10-15hrs to progress with nothing that you can do. (I suppose you can pay to win through it). I wouldn't have minded if there was content but there isn't in the particular part I am talking about.



sinalefa said:

I was upset when I saw the Collector's Edition was sold out so soon in Amazon, so I will be picking this one up with Tropical Freeze.



Spoony_Tech said:

Will be picking it up tomorrow or i might get some eshop money and dl it. Still not sure really.



Nick255 said:

@unrandomsam: So there are points in the game where SP are pretty much mandatory thus forcing you to either not use your 3DS at all for a few days or pay for the SP drinks, just like I suspected there would be? Is that right?



Technosphile said:

Click for CENSORED WESTERN VERSION (take the "safer" route)

Click for BRAVELY DEFAULT: FOR THE SEQUEL (stand up for your rights)



mjhopkins81 said:

It's a good thing Nintendo is doing some promoting for this game, because Square-Enix - the studio who made the game - can't even be bothered to mention it in their weekly E-mails...two days before it's release.

It's no wonder SE's fortunes seem to be sinking. #Default



rjejr said:

On the marketing front - saw the actual DKCTF commerical on tv last night during Dreamworks Dragons. Not often I see Wii U commercials on tv so I thought it worth mentioning. It was a good episode to, the Nigth Fury was tripping on acid. Well eel actually, but same effect.



JD1000 said:

I love this game and everything in it. 25 Hours in, and its still just getting better.



rjejr said:

Glad to see SE make a good JRPG again, the FFXIII trilogy really isn't working for me.



Spoony_Tech said:

@mjhopkins81 Totally thought the same thing! I guess it's out of their hands now as Nintendo has already bought the rights to localize it so im not quite sure if Square-Enix even sees anymore money from it. Still they should at least promote the game someway right!?



Spoony_Tech said:

The special edition sure does look nice but all it comes down to it stuff! Don't need any extra stuff laying around or packed away for an extra 10$. Wish the cd came with every copy though. I think ill dl it this go around.



WYLD-WOO said:

Haha, have you even played the game? This amazing game is far from dumb. Just have a look at some of the reviews for this game on the internet.



WYLD-WOO said:

Mate, hope you are well? I have played over 140hrs of this great game. I really don`t remember wasting any of my time at any point. The SP drink is not pay to win, that`s not how it works man.



SpookyMeths said:

So ready for this game. Ordered the collector's edition because I dig art books and soundtracks, but I'll buying it digital tomorrow and then selling the physical copy when it arrives in the mail. Can't wait!



daveh30 said:

@WYLD-WOO I have, in fact, played the game. It's dumb. But i also don't like JRPG's... never understood the whole Japanese pre-pubescent melodrama thing. or menu based combat. seriously, WTF?

And the very first review of this game that pops in a google search, trashes it.
"If Bravely Default trying to be a modernized old-school JRPG represents anything in this modern age of gaming, it’s that the old-school JRPG is a genre that has had its time in the sun. We shouldn’t grasp at and try to recreate the shock of Aeris dying, the complex narrative of Xenogears, or the lauded mechanics of Chrono Trigger. We should try to create a fresh experience, but instead we have Bravely Default, trying to pass off its outdated systems, cookie-cutter character stereotypes, and slow, mostly boring story as nostalgia. The game lives up to its name — it takes courage to release such a bland, regular game and aggressively pretend it’s anything more than that."

Guess maybe the internet isn't as unanimous on it as you thought?



allav866 said:

In that situation, choosing Brave gains me nothing but scratches to the face and a girl that thinks I like cats, when I'm really allergic to them (for the record, I love cats and will even suffer heavily irritated eyes to pet my friend's kitten...)



unrandomsam said:

@Nick255 Pretty much. It is not as bad as it could have been (If the story was better the time thinking about it might have been quite good). It doesn't go like that until towards the end.



SpookyMeths said:

@daveh30 Do you take this game as a personal offense? Fishing for negative reviews of a genre you don't even like seems rather silly. Are you so insecure of your own opinions that you need to read negative reviews to validate yourself?

And your quoted review is useless because he's not writing for an audience of retro JRPG fans. He's writing for an audience that wouldn't like the game anyway, people like you, who want to validate their own negative opinions of the game. I'm not saying that negative opinions aren't valid, but the purpose of a review is to help a consumer make an informed decision about a product. "This game is dumb because it's like a 90s JRPG" is a useless and invalid criticism to any potential consumer.



Rezalack said:

@CaviarMeths "This game is dumb because it's like a 90s JRPG" That's the number one thing that caught my interest when I first saw this game years ago. Finally coming out and I will be picking it up when I get a chance. I loved the demo.



WYLD-WOO said:

Haha, you really make no sense. If you don`t like JRPG`s....... Then why would you play/buy the game in the first place?????? I don`t like puzzle or FPS games, so why would I bother to form an opinion about one or play one for that matter. Good to hear some people in Canada got the game way before anyone else in NoA, tho.



audiobrainiac said:

Guess its the closest thing to a new final fantasy (yet with a modern-classic vibe) we Nintendoins will ever see. Kindom Hearts wasn't doing anything for me. Buying this tomorrow!



J-Manix98 said:

I ordered the collectors edition! so excited!

I also played the crap out of the demo version, so I have a feeling my dudes will be way OP for the first half of the game



daveh30 said:

@WYLD-WOO "Good to hear some people in Canada got the game way before anyone else in NoA, tho."

I have a buddy who owns Eu and Jap 3DSs and imports a lot of games. He's had the European version since before Christmas. When I didn't like the NA demo, he insisted the full version was better and that I should try it.



Smitherenez said:

I finally received my copy last week (I live in the Netherlands). I am loving this game as much as I loved Xenoblade already



WYLD-WOO said:

@daveh30 Wow… Wish I had a friend like that. That`s very nice of him to lend you his EU 3DS and brand new game that he`s just imported and bought. I would not dream of lending one of my mates this game especially as I know they don’t like JRPG`s. Your friend must have really liked it and probably wanted you to experience what he has.



Ralizah said:

I've talked to people who have finished the game and they all emphasize that the DLC potions aren't necessary to enjoy the game.



letsplay said:

Yes I will pick it up. After I play Pokeman X, Zelda A link between worlds, Mario & Luigi Dream Team. and back log of 5 other games. lol



unrandomsam said:

@Ralizah You don't need them. But whereas the "90's JRP's" were set up so that you never needed to grind to progress. There is one with no content that as far as I am concerned is wasted time. (And a significant amount of it).



May_Nyan said:

Default does not mean safe route in the context of this game!
"Hayashi explained in an interview that the title Bravely Default means "have courage and renounce the promises and responsibilities that are expected of you"
Dictionary definitions of default:
"1.failure to act; inaction or neglect: They lost their best client by sheer default.
2.failure to meet financial obligations.
3.Law. failure to perform an act or obligation legally required, especially to appear in court or to plead at a time assigned. "

This advert is stupid! The action is to Bravely Default! I bet a lot of people don't know what the title means and this advert isn't helping!



3MonthBeef said:

@May_Nyan I think the point of the ad is to show that you can engage in "action" ahead of time or later wink wink. Think about it....



IceRod said:

@FernandoMachado Really? I find him not attractive at all and bland honestly. Different strokes for different folks though I guess, as they say. I also find the interactions between these two awkward in most Nintendo Minutes. They need new people doing these videos.



Anneke said:

A nice advert with choosing your path. It would be nice to see it on tv with different outcomes.
And the kitty is great, I instantly thought 'your pickaxe has been stolen'.
Too bad I don't own a 3DS, would love this title!



IceRod said:

@Anneke You need to get a 3DS! It is the cheapest system out there with arguably the best library of games of the last year. There are just so many games to choose from: Luigi's Mansion Dark Moon, The Legend of Zelda: A Link Between Worlds, Pokemon X & Y, Super Mario 3D Land, Mario Kart 7, Fire Emblem Awakening, the Professor Laytons, and many amazing games by Atlus. That is just the tip of the iceberg too. Now is the time to jump in.



Windy said:

@Spoony_Tech I picked mine up today. I swore I wasn't going to drop everything I was trying to beat and play Bravely Default. Well I couldn't stand it. I did drop everything and I'm dropping everything. (Smt-Over Clocked and Lets Golf 3D) Wow! Just Wow! I was pretty let down by the demo and was considering not getting it. I'm so glad I did cause so far 6 hours in its awesome! I gotta throw this in there......Ive been very ill the past 6 weeks or so....Really bad Neuropathy flair up and have been on a leave of absence from work. I had no money to buy the game today. Well I took about 5 games off my 3ds shelf and Wii shelf and headed to GameStop. I was worried the 5 games I had wouldn't cover the trade in. Fire Emblem 3DS, MarioKart 3DS, Animal Crossing Wii, Monster Hunter Wii, Need For Speed The Run Wii. I ask the guy at the counter to please let me know what I was getting for each Trade in. He starts ringing up. In the end he says well you have 70 something dollars in store Credit. I was shocked. I really didn't want to get rid of Fire Emblem. so I ask him to take out Fire Emblem and Monster Hunter Tri Wii. He says I still have 58.00 in credit. I was like, sweet! So I end up getting Bravely Default and have a 23 dollar credit when all is said and done. I put down 23 dollars and pre ordered Disneys Magical World. I gotta say this is the first time in 30 or so years gaming I felt I did real well on a Trade in. Plus I got to keep Monster Hunter Tri and Fire Emblem. AnywY my good GameStop story which you don't hear happen a whole lot.sorry for the long winded post



Spoony_Tech said:

@Windy I'm really glad you're liking the game. I've play all of 1 hour and feel like this could be my favorite game to date on the 3ds. Its so beautiful and well animated as well. Story seem good so far and the voice acting while in spots is bad is still kinda funny in a weird way. Like the big grunt flying the air ship sounds like he's constipated or something lol.

Good to here your Gamestop story as well. Its unbelievable you got that much from thos 3 games. I had a good Gamestop story and I always stick by them for the last 15 years tbh. I recently bought a Wii U from them and the very next day it went on sale. I had no clue as I paid 300 for mine and the store manager called me to tell me to bring back the reciept for a 25$ refund. It so happened that the day after CHRISTmas that it went on sale again for another 25$ off so I took me reciept back and only ended up paying 250 total! They always have my buisness!

As for your health I'm sorry to here that. I always worry as I get older will I be there for my family. I'm only 40 but still it creeps into my head. Ill be praying for you for sure and hope your illness is held dwn to a minimum! Good old gaming can always make you feel better as well I see!



Spoony_Tech said:

@daveh30 @unrandomsam I've never understood why people go to such great lengths to dissuade people from buying a game. If you don't like it then move on and let others form their own opinon.

unrandomsam you have been bashing this game in every Bravely Default news story ive seen. Are you bored or do you hate the game that much!? Just because you experienced a part in the game you didn't like means everyone else will have that same experience.

Daveh30 this is for you! 57 positive reviews and only 2 so so reviews. Not sure what your getting when you look it up but this is a good source for all games! If you don't like a certain genre then don't speak of it. I don't care for most 2d platform games but i know millions do most just aren't for me. The only ones i seem to love are the latest Rayman's and DKCR games which are excellent. Hate 2d mario but i'm not trying to turn people away from it.



Windy said:

@Spoony_Tech Thank you so much for the well wishes. I did Chemotherapy about 7 years ago for cancer. I'm clear of cancer but the Chemo side effects were permanent Neuropathy for me which there is no cure for. Basically Chemo Killed Nerves in my body. My pain on a day to day basis is between a 4 and 7 in level. I love my job and I'm trying to hang on to it so I fight with all I can.

I totally agree so much with your last post. In regards to Bravely Default I think most RPG lovers are going to love the game. There is no reason to bash on games of this quality. Its a very High quality game. Ive been playing a lot of Let's Golf 3d which a lot of people didn't like. I happen to think its an excellent game for me.But it may not be for others. You either like it or you don't that's all there is to it.

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