News Article

Satoru Iwata Explains Reduced Projections and "Large Margin" 3DS and Wii U Sales Misses

Posted by Thomas Whitehead

Wii U hardware and software sales suffered "a huge gap" from their targets

Nintendo has issued a financial update with major reductions in sales and financial projections, stepping in ahead of its Q3 report at the end of January. In all likelihood this was to head off speculation following yesterday's NPD results, which would have combined with known figures from around the world to raise serious doubts over Nintendo's ambitious estimates — revealing likely losses and disappointing sales prior to the Q3 announcements also gives Nintendo time to gauge its response in the upcoming shareholder and management briefings.

Alongside these amended financial projections, Nintendo has also issued a statement from company President Satoru Iwata. Below are some key segments:

Giving a detailed explanation on our sales performance in and leading up to the year-end sales season by platform, Nintendo 3DS continued to show strong sales in the Japanese market. The unit sales for Nintendo 3DS in the previous calendar year amounted to approximately 4.9 million units, falling short of our aim of five million units by a small margin. However, as I explained before, given that every gaming device from the year 2000 onwards apart from Nintendo DS and Nintendo 3DS did not reach sales of four million units even in their peak years, we can say that the sales figure for Nintendo 3DS in the last calendar year was indeed very high. However, outside Japan, while its market share increased as we continued to release compelling titles throughout the year, Nintendo 3DS did not reach our sales targets in the overseas markets, and we were ultimately unable to achieve our goal of providing a massive sales boost to Nintendo 3DS in the year-end sales season. Using the U.S. market as an example, Nintendo 3DS became the top-selling platform in the last calendar year, according to NPD, an independent market research company, with its cumulative sales exceeding 11.5 million units; however, the estimated annual sales of the Nintendo 3DS hardware remain significantly lower than our initial forecast at the beginning of the fiscal year. In Europe, while the individual markets showed different results, France was the only market in which we experienced relatively strong sales, and we failed to attain our initial sales levels by a large margin in other countries.

Wii U sales, on the other hand, showed some progress in the year-end sales season as we released various compelling titles from the summer onwards, launched hardware bundles at affordable price points and also performed a markdown of the hardware in the U.S. and European markets; however, they fell short of our targeted recovery by a large margin. In particular, sales in the U.S. and European markets in which we entered the year-end sales season with a hardware markdown were significantly lower than our original forecasts, with both hardware and software sales experiencing a huge gap from their targets. In addition, we did not assume at the beginning of the fiscal year that we would perform a markdown for the Wii U hardware in the U.S. and European markets. This was also one of the reasons for lower sales and profit estimates.

We therefore modified our unit sales estimates in accordance with our performance in the year-end sales season and after the turn of the year, and the drop in software sales had the largest negative effect on our profit forecasts.

...As for advertising expenses, and research and development expense forecasts, we made revisions to increase them by eight billion yen and 15 billion yen respectively from their forecasts made at the beginning of this fiscal year. We expect advertising expenses to increase due to the effect of the expenses incurred in foreign currencies to be converted into Japanese yen by using weaker yen rates. The estimated increase of research and development expenses is based on reflecting our ongoing enhancement of the development structure, and new research and development activities. These increases contributed to lowered estimated profit forecasts.

...We will provide more information on our short-term as well as mid-term prospects at the Corporate Management Policy Briefing to be held on January 30, 2014, which will take place in Tokyo a day after we announce our financial results for the third quarter.

Due to the realities of corporate business, the Q3 briefings at the end of January will be highly pressurised for Nintendo, as a result of the scale of these reductions and, as Iwata-san's own statement makes clear, "large margin" misses. It's absolutely clear — from the statement above and sudden about-turn in estimates — that Nintendo expected an outstanding period of Holiday sales, as it maintained confidence — at least in public — in its initial projections through the first two quarters of the financial year, up to 30th September 2013. Although the company obviously has a strong legacy of financial and commercial success, with substantial cash resources as a result, there's little doubt that these new figures will put a great deal of pressure on Nintendo's management and future plans.

We'll share some of our own perspective on these results and statements later today, but let us know what you think below.


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User Comments (75)



datamonkey said:

The fact that they expected to sell 9 million Wii U's in the first place was completely dumbfounding and shows how deluded Nintendo can be sometimes. Everyone except Nintendo knew that figure wasn't achievable.

I hope they turn things around in the next few years otherwise I think Iwata's position may be in jeopardy. Too many poor business decisions have been made in recent years in my opinion.



Jayvir said:

@datamonkey Agreed. Their goals were way to ambitious for a struggling console.

Iwata's position is not in jeopardy. The only way he loses his job is if he steps down. The only way he will step down is if he finds someone that he thinks will do more good for Nintendo in the long run than he will. Yamauchi stayed in the company for years after he nearly drove the company into the ground through the N64 era. He only stepped down because he felt he was too old.



LunaticPandora said:

Is this a surprise to anyone? Also why did Nintendo have such stupid expectations when they know full well how badly it did last year?



-KwB- said:

No, come on, if you check the Wii did much better, they just didn't think the casual market would so vanished and destroyed by those dumb android and iphone games .. ! The hardcore market went to xbone or ps4 !



Peek-a-boo said:

Be interesting to see how some of you spin this as 'good news' as some of you miraculously manage to do so in (dire) times like this.

... Nintendo are EXTREMELY fortunate that the 3DS is doing very well.



TobieOBrown said:

@Jayvir Iwata can be forced to step down or resign, either by the board or by public opinion.

I appreciate that Nintendo seems to understand it is pissing literally everybody off (from stock holders to gamers to casuals) but the apologies they've been pumping out are just pathetic. I've heard "please understand" more frequently than software announcements, which is inexcusable. I am embarassed to have pestered my friends into getting their own Wii U's — they sit on the shelves collecting dust because there are next to no compelling games.

The momentum has been lost (if there ever was any). Drop the damned Wii brand and give people what they want.



Azooooz said:

I'm not surprised by this. The 9 million sales target is way too difficult for a slow selling console like the Wii to achieve. Let's hope this nut blow on Nintendo wakes them up and do better next time.



Socar said:

Aren't they satisfied that the 3DS sales are booming? Well atleast its in the small margin category.

Now I'm starting to know about Nintendo's ambitions. Most of them are great whereas sales wise, not so much.



Nomad said:

Hopefully this is the wake up call they needed. They can no longer get by on a slow trickle of 1st party games and they need to make a more concerted effort to win over third parties and core gamers.



Marioblkops said:

Love Mario, but give me NFL, give me racing, give me COD! Drop the price for the system and advertise more! The game pad is an awesome controller but won't use it for some games. So, for the system, pro controller and a game of my choice I'm looking at a little over $400. I can buy a PS4 for that price and be able to play the other games that I want to play.



ULTRA-64 said:

Nintendo needs to go back to the drawing board in terms of getting their always amazing ideas through some kind of reality filter to convert to sales. I love the risk taking element of design, the bold ideas and innovation, the maverick element that goes against the grain.......but a spoonful of sugar at the end could maybe be replaced by a dose of logic. They have more experience than the rest of the industry put together but yet the whole world new the Wii u would fail to hit targets 6 months ago and the price drop surprised only them it seems. I worry that future games might be affected by a safe policy to recover finance BUT....I DO still have faith, they will in some way bounce back, not despite, but because if this . You learn more from the mistakes made than easy rides and if it takes for this for there to be a shake up in a number of issues it was a good thing. Nintendo NEED online in every big game they release( I don't play online but it's the norm to have the option), they MUST acquire some 3rd party support, even if they pay for producing their games, not having nearly every big game on the market is a damaging event that costs Nintendo more than the price of the production in console reputation alone.......
I'm gonna shut up now, I'm no expert, just frustrated to see officials announce what we all knew!



datamonkey said:

@Nomad - I think they have left it too late to win over 3rd parties. That needed to have happened before the console launched. Now such low install base figures are official I would think it would be extremely difficult for Nintendo gain 3rd party support unless it funds the projects itself..



Peach64 said:

There's no way to positively spin the sales but I really hope they combat this with great games that are truly aimed at longtime Nintendo fans. It will take a while, of course, so reveal the games in development, give people a reason to get excited instead of this announcing just before release strategy that only serves to make the release calendar look bare.



Grubdog said:

I think Nintendo's high sales estimates for Wii U were fair, it's an amazing system. They didn't expect smartphones to rot peoples brains, and now they simply need to do more work to communicate to consumers.



MysticX said:

@Peach64: The longtime Nintendo fans all have a Wii U by now, it's the rest of the world they have to convince now, and they'll have a hard time of that with the near-nonexistent third-party support for the Wii U.

Nintendo makes great games, but they can't make a library of games that can compete with PS4/XBone all on their own, and they need to stop depending from the casual niche, most casual gamers play games on the phone, Nintendo needs to put games on Wii U that are difficult (if not impossible) to do on phones.



Assassinated said:

I knew they had no chance of making 9 million sales for WiiU, but their new projections are less than a third of that! I expected the revision to be between 5 and 6 million, not 2.8. And it looks like Nintendo is going to have their second loss in 3 years.



CliffordB said:

I'm a long time Nintendo fan and have had a Wii U since day one, and although I always thought it had real potential I just think Nintendo are to behind the times nowadays with everything, no proper achievement system hurts a lot IMO, PS3 & Xbox 360 players have just got used to this feature in games for the last five years or more, Nintendo don't get how important to many this feature is.

Also online, (what online?) when it comes to Wii U games is awful, hardly any Wii U games support online play, and the few that do often have missing features.

Then you have the lack of third party support, both in terms of big game releases and DLC.

Finally, Nintendo continue to shoot their selves in the foot with the truly awful waste of space that is the Wii U VC.

I don't hardly play my Wii U anymore, only thing I do on my Wii U is the Rayman Legends challenges.



Mahe said:

It's fitting that Satoru Iwata sits behind a huge, obstructing Gamepad in the image.



DreamOn said:

The goals were delivered with a huge amount of optimism no doubt. Because the ball missed the goal not narrowly, I'm sure there's a degree of scramble as to how to pitch the Wii U this year to maximize 2014s releases and not let them go the way of Pikmin and W101.

One thing is certain about 2014, Nintendo could certainly take opportunity to step off the porch and break from their reticence about public perceptions of the Wii U and Wii brand. Admit the faults of their launch and follow-up strategies and not just in a modest way. They gotta be little less defensive by throwing out the same stale lines to media and fans, find some humor and get some positive spin. Japan needs to give Reggie and team NOA a longer leash.



Tritonus said:

"As for advertising expenses, and research and development expense forecasts, we made revisions to increase them by eight billion yen and 15 billion yen respectively from their forecasts made at the beginning of this fiscal year. We expect advertising expenses to increase due to the effect of the expenses incurred in foreign currencies to be converted into Japanese yen by using weaker yen rates. The estimated increase of research and development expenses is based on reflecting our ongoing enhancement of the development structure, and new research and development activities. These increases contributed to lowered estimated profit forecasts."

Am I reading this wrong, or does this mean they want to ramp up advertisement and R&D? or is this a retrospective statement of what they had done in order to try and reach their goals?



Goginho said:

Like I previously said, set really high goals, and you will still make it high. If you set low goals (even realistically speaking), then guess what?

Now, I dunno much about the business and investment aspect of this, so the numbers probably got some false hopes up for investors and what not, but generally in life (sport, school, w/e), you gotta sometimes set an 'unrealistically' high target in order to achieve something, that's still, pretty high. If you don't, then expect to rely on the small percentage of luck (perfect place, perfect timing) that may happen to get you to that goal, like how people say for the Wii, it was apparently just a gimmicky fad that came at the right time to appeal to older folks, but whatevs.

So let them Pachters have their moment of cheap, false joy. If Nintendo haven't set their goals so high, they probably wouldn't have put in the effort they did and reached even these numbers they reached.
But that's just my philosphy on this



Prof_Clayton said:

Honestly, Nintendo has made some dumb decisions with the Wii U. Mainly, they needed to quickly get a Must Have Title out there, besides more Mario. Because casual people even won't buy excess mario. Or wii sports again. And hardcore people don't want Gamepad focused Rayman, or easy mario, or Zelda remakes.
People want new experiences. Who would spend money on the same thing again? So far, nearly everything Wii U has Wii had better or the same, besides graphics. And Wii has a lot of games to choose from.
3DS is how the Wii U should be treated; get major franchices on there, and ACTUALLY MAKE THEM NEW. What has been new on WiiU? Nothing. Maybe control scheme, but that's nothing big.
Nintendo needs to just get some new content out there... Tropical Freeze won't cut it. MK8 may do it if it has enough new ideas. Even Smash Bros needs more than an HD covering.
With every rehash Nintendo releases, they are just lowering and lowering the world's expectations of themself, and losing their target audience.
Didn't see that big gap coming, eh Iwata? Maybe now you should acknowledge that canyon, and build a support bridge over it, instead of looking for a way around (because with the size of the gap you made, you'll never get around it).



Technosphile said:

The highlight here, to me, is Iwata saying they will increase the advertising budget. I should hope so, since its practically non-existent compared to Sony and Microsoft's blanketing of US television.

Free advice, Satoru: go to NoA and fire whoever is in charge of marketing. And make Reggie answer for that hot buttered popcorn ad.



Nomad said:

@Peach64 couldn't agree more. I've never understood why Nintendo don't show off what games they're working on. Show us Zelda, show us whats in the works, get people exited. This thing where Nintendo keeps their cards close to their chest just makes it look like they don't have many games coming out.



Mario-Man-Child said:

What has Hiroshi Yamauchi to do with this? You obviously weren't around in the 80s and 90s when Nintendo were number 1 and the company released classic game after classic game. Without Hiroshi Yamauchi Nintendo would not even exist. I actually spend more time playingN64 games these times than Wii U games and N64 games are in a different league to Wii U games so get your facts straight before you try to belittle the greatest man the games industry has ever witnessed.



marck13 said:

No worries here. This is news. But hey, we already knew.
This is Nintendo. They will bounce back. Because it IS Nintendo!



element187 said:

It is funny to watch gamers pretend they know what is best for Nintendo as a company....

"If they just release xy and z game I personally like",
"if Nintendo would just dump 100's of millions in advertising like Sony and Microsoft",
"if Nintendo would just dump the gamepad and split the userbase in half"
"If Nintendo would just scrap the Wii U and release a massive spec monster that would cost $500 more parents would buy the system"
"If Nintendo would stop chasing their biggest demographic of parents and instead chase after the dudebro market that doesn't like colorful non violent games, they would print money"

"But because Nintendo doesn't listen to my awesome, brilliant, armchair CEO ideas,they are struggling, serves them right, Iwata should be fired"

I'm sorry, I have heard some of the worst ideas ever coming from gamers, Nintendo would go out of business listening to any one of these terrible ideas.



BertoFlyingFox said:

Well all those projections did seem like they were wayyy up there. Hopefully this puts a fire under Nintendo's donkey and they start changing up their strategy.

-I'd like a VC with more variety than just NES, SNES, and GameBoy. Drop some dang N64 and GC games on it already.
-While the Nintendo Directs have been great and unique, I'd like more frequency in upcoming software news the further we go into 2014.

I think WiiU will do fine in the long-run, but it would be nice to see Nintendo offer up a more versatile strategy moving forward and hopefully it gives them positive feedback.



micronean said:

Now I understand why Nintendo's advertising was so poor this year. They must have known their projections were falling below expectations and decided to "penny pinch" throughout the year. Understandable, sure, but I find it very alarming how many millions upon millions of sales are needed to be profitable. The gaming industry doesn't feel sustainable to have 3 manufactuers in it. The costs are going completely overboard!



MamaLuigi said:

I blame the market itself more than Nintendo. What was once an industry primarily dedicated to making fun games is now forced to function under a ridiculous business model made to attract media and Wall Street snobs as well as exploit culture all for the sake of market restoration.

Perhaps if Nintendo can allow its Gamepad to interact with TV's as a remote then it can interact with other devices such as Apple TV to help sell to those without a Wii U. :/



AJ_Lethal said:

@Tritonus I guess both.

At least they will double down in advertising for the next months. Which is a good thing, since they need to dust off like a mofo after the rocky as hell 2013 start.



GraveLordXD said:

@MysticX I don't think that all the long time Nintendo fans have a Wii u yet the die hard Nintendo fans yes but I think the majority are happy with the 3ds for now as the Wii u has hardly any first party games yet till then the Wii u will continue to suffer
I'd like to think there are more than 4 million Nintendo fans world wide



turnmebackwards said:

Nintendo have all the cards but they never play them get a good selection of SNES - N64 - Gamecube - GBA games on eshop it will attract more people. Also get more realistic prices on the eshop & give a year plan for 2014. Nothing has a release date apart from Donkey Kong which does leave me wondering what I'll be playing after that as just saying 2014 means nothing & most likely will get delayed. I've owned the Wii U since launch window & only been couple months where I've found a lack of games. Now coming into 2014 it's back to how it was last year unsure on what games will be coming out during the year & nothing is given a release date.
People must get there Nintendo fix from the 3DS because if you look at how well the PS4 & Xbox One has done even on launch it's out sold the Wii U massively. But then on the other hand the 3DS has out sold the Vita.



DreamOn said:

@element187 oh it's just getting started. Plenty of laughs coming your way as we go through more Q3 results news, company briefings and statements on the year, then 2014 projections and then the accompanying talking points to be had by the dutiful Thomas W.



C-Olimar said:

Forget Iwata, he may be bad but Shibata is far worse. The situation in Europe, the UK especially, is diabolical. I saw not a single advertisement highlighting the Wii U as a console near Christmas, and I still think 3DS advertising is poor. Shocking performance.



Grubdog said:

Why would they advertise when they are losing money? Waste of time competing with MS and Sony for advertising.

Furthermore, why would any GAMER care about advertising for games you already know about? That is the sole purpose of advertising is it not? So lead by example.



TruenoGT said:

It's really too bad. I love the Wii U for all that makes it unique, but those differences are what's hurting it most. Developers and gamers are just so averse to change these last couple generations... it's disappointing what the console market has matured into in my opinion. If most gamers just want more and more powerful generic boxes that all play the same games the same way, gaming is definitely worse for it.



ricklongo said:

"The estimated increase of research and development expenses is based on reflecting our ongoing enhancement of the development structure, and new research and development activities."

This is the one bit of good news in the article. They really need to step up their game when it comes to maintaining a solid release schedule, and this hints at the possibility that they're acting on it.



WebHead said:

Their own fault. Since Bill Trinin is the head of the NoA marketing department, if anyone needs to be fired it's him lol.



ricklongo said:

@Grubdog So companies should advertise only when they're already winning? That's nonsense. There are different tactics for advertisement planning depending on the company's situation, but skipping it altogether, ESPECIALLY in face of massive advertising budgets by your main competitors, is a sure one-way ticket to failure. (I actually am an advertising copywriter, by the way.)

Also, not every gamer has a habit of reading video game websites daily. Hell, I didn't have that habit until two years or so ago, and Ive been a pretty invested gamer since 1990. Furthermore, obviously gamers aren't the only demographic worth targeting, as the Wii's sales will undoubtedly show you.



Grubdog said:

Load of rubbish. People check Tweets and Facebook every 5 seconds. You get the information you deserve, Nintendo can't win in the fight for peoples withering attention spans and they would go bankrupt if they spent the same amount as Microsoft or Sony. Nintendo has nothing to benefit from comparisons.



Grumblevolcano said:

@TruenoGT So true. The perfect example was the Xbox One reveal compared to how it launched, large change caused major backlash and to be fair Xbox One and PS4 now are essentially just more powerful Xbox 360 and PS3 consoles respectively outside of TV/streaming features.



NintyMan said:

It's quite eye-opening that 3DS, despite having many big games last year, still fell short of sales projections in the West. However, 3DS is still doing really well so it's just Wii U that's in a pickle.

Honestly, I don't look forward to seeing a glut of business news here soon, and not just because of learning more about the struggling Wii U, but gamers thinking they're economists and trying to tell Nintendo what to do despite likely not having any business background.



Tritonus said:

@element187 I would agree 100%, except for the games part and the advertisement part. I'm no video game analyst, but if anything will sell a console, I think it's games and advertisement..

All these other radical and retroactive changes that you mention, yeah I highly agree they are totally bonkers...



SphericalCrusher said:

As I mentioned in other threads, they set way too high of a goal for these. There's so many people who still own their DS and Wii, and feel they have no reason to rebuy anything at this moment, because they consider it "the same thing." That obviously goes against their numbers. Now, if the WiiU had come out in place of the Wii, we would have a different story.



AyeHaley said:

I noticed so many (small) children having iPads and other smart devices. It really surprised me.



Rin-go said:

It's not about no games and no advertisement, though.
Games sell systems, yes, but people are like "Release that game and then it will sell millions of consoles" despite "that game" having extremely low sales in the past and not being considered a "system seller".
And advertising doesn't consists of spending a huge amount of money and see if it returns eventually. The other two seem to operate on "spend then earn" and this isn't really the way to go. I think with more software there will be more hardware advertisement, because there will a greater library to advertise for that could entice different audiences.



Yorumi said:

@element187 it's also even more sad that most of the suggestions by the armchair ceo's is for nintendo to basically stop being nintendo and become sony. I'd much rather see nintendo stay who they are even if it means they remain in 3rd place than dump their fans in favor of the dudebro market.

@AyeHaley yeah every year one of the bigger christmas gifts is an ipad. At the risk of sounding like some grandpa if I had asked my parents for a $600 christmas gift when I was a kid they would have told me I was insane, horribly spoiled, and probably given me nothing for christmas. Now the ipad is just one gift among many. Kind of funny that the armchair ceo's all act like the price of the wiiU is the problem.

@Rin-go A lot of companies are using advertising to basically control people. I've seen a number of games use a massive advertising budget, suddenly become popular, and virtually no one playing the game can even tell you what they like about the game without regurgitating the advertising.

Two very good examples of this are skyrim and ff14. People now pretend like for all history elder scrolls games have always been huge, but they wern't. They were tiny little niche games. To a lesser extent with oblivion, and mostly with skyrim they plaster their logo everywhere and paid for some 10/10 reviews and suddenly out of the blue the entire gaming world are long time elder scrolls fans. Same deal with ff14, it's an mmo, and ffxi was never anywhere near the popularity of single player FF games, sure the name helps but again plaster advertising everywhere, dumb the game down and now everyone is a long time ff online fan.

Sadly if you ask most of the people what they actually like about these games they'll just call you a troll and insult you till the thread gets locked. I'm not saying nintendo shouldn't advertise, they should for sure, but most of the armchair ceo's want advertising like the other companies do. Advertising that's designed to control people, and sort of trick them into buying something rather than sell it on it's own merits.



unrandomsam said:

@TobieOBrown He can be but not by public opinion. (As far as I know there are enough shareholders with long term ties to the company to override any or even all of the investors).

Meaning such as the stake that the president who died recent had. (The one who saved the baseball team).



Pikachupwnage said:

Do Sony or Nintendo EVER hit sales projections for hardware or do they just make ones bigger then they can hit to wow the stupid investors?



GN004Nadleeh said:

solve the problem by releasing more games, they like to show off all the cool new stuff then it takes 2 years just to come out i japan then another year for us to get it



GN004Nadleeh said:

@Yorumi calm down you are not the only one with a wii u, i have 2 this article is fact and they need to do SOMETHING DIFFERENT and more in line with the rest of the world. everyone has ideas and they sound a lot more useful then anything nintendo is doing right now. you can't polish a turd only reshape it into nuggets!



rbmoura85 said:

2014 is lhe year that wiiu has to turn things around . As soon as we start seing what metroid , zelda and starfox look in hd, we will know if Nintendo is able to generate interest ...dont take super mario 3d world as example cause as i said before , that is not a sucessor to Mario 64 or galáxy! Plus theres miyamotos new franchise , and lets not forget that sales have been improving during the last few weeks...



Royalblues said:

@Pikachupwnage I'll tell you one thing: with the PS4 being the "fastest-selling console of all time," I think it's safe to assume they hit their projected sales numbers, if not surpassed them already. That is, unless they proojected to have sold 20 million boxes by now, lol.



Yorumi said:

@GN004Nadleeh that's just it though, I don't want them to follow the rest of the world. I didn't buy the wiiU expecting a ps4, if I wanted what the ps4 is offering, or ever do, I'll buy one of those just like I did with the ps3. I want to play more creative games, not 10 hour interactive movies. I don't want to see everyone become clones. A company doesn't have to be number 1 to be successful. I want creativity in the market, not safety and security. I understand that from a business perspective, but from a personal one I don't care how much money nintendo makes as long as they stay in business and keep making great games.



Platypus101 said:

@Pikachupwnage meh. When they need money, hitting numbers is good (so somehow it magically happens), when they want to buy back stock, they can never seem to hit the numbers (again, magically). Can't tell you how I know this, but trust me, it's how it works. For example, how do companies that lose 25%+ (sometimes upwards of 61%!) comeback the following year with 200-300% profits?



LittleIrves said:

@Yorumi @element187 I agree that it's discomforting to read so many people calling for Nintendo to pull a 180 and fall in line with the competition. If anything, I feel like they should go even further away from them, play to their strengths. That's the type of "Whoa!" experience that will get people's attention. Not another box that can play all the games you could already play on a PC or PS4. Their response will be fascinating to watch, one way or the other.



AVahne said:

Well, with PS4 you're going to have to buy a game and PS+ if you want to play online, so you're looking at something closer to $500. Not to mention that the Wii U already comes packed in with a free game or two. PS4 will be getting some great F2P MMOs soon, but Wii U still has a bit more value out of the box. Especially if you're on a budget.



Emaan said:

Nintendo your Wii U marketing sucks. I don't know how else this is going to be realized.



unrandomsam said:

@Yorumi I want them to become profitable very quickly or it will go from bad to worse. Nintendo's stuff is not that creative any more it is all derivative of something that came before. Last real new ideas were Gamecube games (Luigi's Mansion / Pikmin). Since then it has been just sequels/remakes with minor changes and reduced difficulty.



Yorumi said:

@unrandomsam I want them to be profitable, so in that sense something has to change. Howerver, after they hit that point I don't really care if they're number 1 or not. Mainly I want them to stay in business doing what they do best, and not fall in lock step with the rest of the industry.



electrolite77 said:


That's been part of the problem. It's struggling to hit either the casuals, general gamers and even some of the long-term Nintendo fans. It's falling between all stools.



electrolite77 said:


Do you have to have a business background to discuss and have opinions about a business? Blimey, best tell everyone who ever discusses any other business. Or sports team. Or music. Or politics for that matter.



Vee_Flames said:

@element187 Well, I agree. I ask myself, Is it easy? Yes, in the sense that it's easier said than done. But I'd like them to advertise. Tell us why the Wii U is awesome and unique.
@ Yorumi Good points, but then again, if they were to 'steer' away, they should have a variety, and maybe contact some third-parties. At least, the Wii U is powerful, so you can understand what I mean.
What a depressing moment. Sigh...



3MonthBeef said:

@LunaticPandora At this point I can only guess they have a mostly freshman business analyst division that simply looked at the past performance of the Wii and extrapolated from there.



unrandomsam said:

@HyperSonicEXE Advertising is the devils work if anything in the world is. The way it works is trying to manipulate people by lies to buy stuff they don't want. (If someone wants something they should be able to find out for themselves). Spend loads on advertising then the end product has to cost more to pay for it. Simple. Demo's are good. (At least with a demo you can see whether you think it will be worth it. There is no manipulation - it is here is what it is like if you like it then buy it or don't)



HyperSonicEXE said:

You'd think they'd be able to find out for themselves, but people don't really research for videogames like people might dor a car, house, or appliance. That's where good solid advertising comes in.



electrolite77 said:


Tough. If you want to make money from selling consumer goods i.e.taking money from people for stuff they don't need, you need to convince those people.

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