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Weirdness: Nintendo Releases "Finding Luigi" Parkour Mockumentary

Posted by Thomas Whitehead

Luigi, the mythical legend of the streets

Nintendo's marketing often features sizzle reels, those familiar Mario and Luigi costumes with enormous feed and heads, and plenty of quirky moments that try to emphasize silly fun. What the company perhaps could to more of is off-the-wall content with the potential to go viral, which makes its latest effort rather refreshing.

Nintendo of America has released a mockumentary (mock documentary, of course!) called Finding Luigi - Legend of Parkour. When we stumbled across this elsewhere an initial assumption was that it was a fan video, but it's a first-party effort. Featuring some athletes from the Parkour world along with some actors and the occasional internet celeb, this traces the story of the enigmatic hero of the Parkour scene — Luigi, aka L-Man.

This is pretty well done, and has accumulated nearly 30,000 views in around two days. Check it out and let us know what you think.

[via destructoid.com]

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User Comments (54)

sleepinglion

#5

sleepinglion said:

Okay, Nintendo... thanks... but maybe take some resources and release 'Luigi's Mansion' on Wii U VC. Not only would fans love to see a Gamecube title, ANY Gamecube title on the service, but it would ben actual gaming release during HIS year.

MasterChordles

#9

MasterChordles said:

That is the one of the weirdest ads I've ever seen... And I loved every minute of it :D it would be so cool to do parkour like that

MathRaph

#13

MathRaph said:

@sleepinglion Correct me if I'm wrong but is there anything left to release that could tie to the year of luigi (beside mario 3d world)?
I agree, it would be a perfect fit! People loved luigi's mansion 2 and value for the first one is going up, people want to play it!
But I can't shake the feeling that nintendo will try to keep gamecube games away from VC, and instead release them as HD remakes... or if not wait a long time to do so. Heck, we're still waiting for GBA on 3DS!

Oh, and cool video by the way!

BrightBeing

#14

BrightBeing said:

That was a lot of fun! If you really think about it, platforming in a video game is a lot like "free running" or Parkour. Plus, those costumes were epic!

Kasplat

#16

Kasplat said:

That combined two of my favorite activities- parkour and video games! FANTASTIC!

Morphbug

#17

Morphbug said:

Enormous feed and heads?

Anyway, lol at Nabbit and the Yoshi balloon. I'm sure many nabbit and luigi cosplayers will use this.

Randomname19

#20

Randomname19 said:

Instead of doing this they should release on Wii U virtual console Luigi's Mansion.There's a lot of reasons to do it. It's the year of Luigi,the release of Luigi's Mansion 2 and finally it was the first Gamecube game so it would be cool it it was also the first Gamecube game On Wii U

V8_Ninja

#22

V8_Ninja said:

@BrightBeing Kind-of and kind-of not on the whole "Parkour is like Platforming games!" thing. While both involve movement through an environment, parkour is more about being efficient in the use of that movement while platforming games are more about the movement itself. Now, comparing the act of performing a speedrun of a game to parkour is a bit more apt, as they both focus on navigating an environment and efficiency.

dadajo

#28

dadajo said:

What I always loved about this stuff are how some of my favorite youtubers get on these videos. I'm always like OH! There is Andre, Jirard, Greg, Jared, etc. it is so funny.

-Crystalline-

#29

-Crystalline- said:

Saw this. Was expecting something glorious, and actually cleverly funny, but I was disappointed.

I then realized it was Nintendo Of America, and not a Japanese project. Now it makes sense.

Ren

#30

Ren said:

uh, ok it's a long ad by Nintendo and it's not horribly cheesy and misguided as to it's audience.... But it's not very good, not very funny and still doesn't sell us anything. A step in the right direction I guess. The shooting is not very good either, (even assuming you want it to look rough and 'indie'). Advertising is one of the places where Nintendo has pretty much failed repeatedly (except some of the Wii Ads which like everything else Wii was a wonderful anomaly)

zeldagaymer93

#31

zeldagaymer93 said:

@Ren I agree. The documentary was boring and doesn't really advertise anything... If you're not a die hard Nintendo fan you will not sit down and watch that video. They really need to step it up with their advertising. They have so much money but don't seem to be spending it wisely.

Arkhamael

#34

Arkhamael said:

@John-San3 Every time I see a comment of yours that references America, it's always negatively. Do you just hate the country as a whole...?

Senario

#35

Senario said:

@Ren Well maybe because it isn't a commercial...? Nobody makes a 7 minute commercial. I think this one was just done for fun and for some slight amusement as well as for the fans.

Something that might be a commercial is the mini trailer for the wonderful 101 since commercials rarely go past 30 sec-1min in terms of time.

Besides, isn't it good to just watch something for fun once in a while without having the attached "Buy this" message? I thought it was mildly entertaining, mostly the chase scene and the dialogue after.

sleepinglion

#37

sleepinglion said:

@MathRaph Thanks, man! I'm glad other Luigi's Mansion fans would enjoy seeing it get some Wii U eShop VC love. I think you're right, though, HD releases may be their ultimate goal. It's a shame, I bet the Wii U could still make Gamecube titles look pretty spiffy =)

MathRaph

#38

MathRaph said:

@sleepinglion I agree. I don't know if you've noticed, but I've even seen a huge step forward in the last updates with the image quality in wii mode. At launch it looked awful on my screen, all blurry and stretched out beyond screen limits. But now it's MUCH better. The image is crisper, at the right "size", and no deformations whatsoever. So yeah, a simple VC port of gamecube games would be ok I guess.
On the other hand, seeing how gorgeous the WindWaker remaster looks, I wouldn't mind the same thing with luigi's mansion or mario sunshine :P
But with nintendo you never know... after ocarina and star fox I thought we would see N64 ports for 3DS on a regular basis, but to my knowledge there's not been anything since (excepted DK Country Returns from the Wii).

-Crystalline-

#41

-Crystalline- said:

@Arkhamael Well, I didn't know I had comment that offten, to the point where folks remember my comments :o But oh well.

Actually, I'm just commenting on the fact that, in most cases, the level of creativity, and intricacy of Japanese media content--not limited to games only, but also marketing in general/advertisement "industry"--trumps those of western content. I mean, take a walk around some of Japan's major cities, and you'll realize this. A colorful, lively, and exciting environment.

They know how to leave an impression, a mark. TV Shows, adverts, even the simplest urban elements, and trust me, it shows in video-games as well.

Senario

#43

Senario said:

@John-San3 Agreed, even if sometimes making an impression can also be out of the norm or "weird" to some people. But I love it for the weirdness, after all that is what spawned crazy games like Katamari Damacy where you roll around a ball and literally pick up anything and keep rolling lol. Oh and you have a fun and catchy tune.

FiveDigitLP

#50

FiveDigitLP said:

I liked it overall, but kind of think they should have just stopped at the end of the documentary part. I feel like the parts with the guys looking for Luigi were kind of forced and the acting wasn't that great.

Marr_the_Great

#51

Marr_the_Great said:

This is great, and it's just the thing that Nintendo needs to be doing to court the next generation of gamers. Kids these days don't want to buy games from stuffy suit-men they want to be pals with the corporations they finance and Nintendo has learned this.

DestinyMan

#53

DestinyMan said:

This was pretty cool, definitely a step up for Nintendo's creativity for advertising videos. The Year of Luigi has been pretty creative overall.

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