While a lot of games last for a limited amount of time before joining a pile of completed comrades, Animal Crossing: New Leaf is an exception. It never ends, and such is the dynamic that no two people play it the same way; each of our towns is ultimately different and unique.

That's something that Nintendo UK is tapping into with its latest contest, which aims to utilise social networks and the 3DS Image Share feature — hit up the link for instructions on how to use it — to keep people active and talking about New Leaf. You have to be in the UK to take part, and the first real step is to follow @AC_Isabelle on Twitter; there'll be six week-long contests, and we'll let her explain below.

Not only do you have to get the hashtag right when submitting a screen of your Nintendo House this week, but all valid entries have to use the 3DS Image Sharing service. This first week will run until just before 4pm on 29th July, when the second week's theme and prizes will be announced on Twitter; check out the official contest page for full details.

So, will you give this a whirl, and would those of you outside of the UK take part in similar contests in your regions? Let us know in the comments below.