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Hugo Smits: Nintendo of Europe Needs "Somebody Like Dan Adelman"

Posted by Thomas Whitehead

"It will allow Nintendo to tap this huge pool of developers"

Hugo Smits is the man behind Goodbye Galaxy Games, which has produced two Flipper titles, Nintendo Life's "DSiWare Download of 2012" winner Ace Mathician and, most recently, the rather enjoyable Color Commando — all for DSiWare.

We've spoken at some length to Hugo about his history working on Nintendo's portable platforms, as well as seeking his views on the current eShop platforms. He has many positive things to say about Nintendo, its systems and its gamers, emphasizing that he's keen to continue on the 3DS eShop where he left off on DSiWare:

My own games will probably not work on anything but a Nintendo platform. Since I really like to create innovative things and the Nintendo crowd (more than any other console crowd) appreciates that.

We asked for Hugo's view on the experience of working with Nintendo, and though his direct interaction has been minimal — all four of his games have been published by third parties — as a Dutch developer he sees a key area where Nintendo of Europe can evolve to match up to its North American counterpart.

There are many smart and motivated people working over at Nintendo Europe, some I personally know. They all love innovative games and they love what is happening in the indie scene.

But the problem is, according to my personal opinion, that nobody has ‘full control’. Everybody has a specific job over there and they always need other people to paint the full picture. This works great for big console games (and I can totally see why Nintendo works this way). But with small indie games, it just doesn’t work so great.

Right now you need to submit a game proposal to person X, if he likes it; you need to submit a budget proposal to person Y. Marketing person Z will go over it and so on; this process can take up many months for a small eShop game that might take me three months to create. It’s just really a hassle.

You need somebody who can make decisions on multiple levels. Who can just say ‘hey I like this game, let me help you bring it to the eShop!’, and who can decide to give you a budget, as well as help planning marketing and give feedback on the actual game design.

Basically, we need somebody like Dan Adelman in Europe.

The moment we get somebody like Dan in Europe, it will change the future of the Nintendo 3DS, because it will allow Nintendo to tap this huge pool of developers that would love to make new 3DS software. There are so many cool people over here in the indie scene (a lot of them even have Nintendo experience working on retail DS and GBA games).

Dan Adelman is the manager of business development at Nintendo of America, but best known for his leadership role in supporting indies to bring their content to Nintendo's download platforms; you can learn all about him, his work and his views in our extensive interview from the Holiday period. Meanwhile, let us know what you think of Smits' comments, and be sure to check back later today to read the full interview.

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User Comments (6)



Sjoerd said:

I think the business model Nintendo uses here isn't the most capable for the situation. They need people that are more autonomous and can do all the things person X,Y and Z do. Microsoft already has a more fee an autonomous model and that works realy well. In times like these bureacracy isn't needed anymore.



SKTTR said:

If it means travelling all around Europe, trying all kinds of different indie games, and supporting good small developers to bring their games to WiiU and 3DS faster and easier I'll take the job.



NintendoPro64 said:

I think we all can agree that Nintendo needs to do SOMETHING to improve their presence in Europe. I mean the Wii U is currently selling better in Japan which is way smaller for goodness sakes. I am sure Pokémon X and Y will make the 3DS more relevant there. As for the Wii U, that big marketing campaign I heard about really needs to hammer Europe hard!



Ricube said:

@NintendoPro64 I live in Italy and I've NEVER seen a TV ad or anything else to promote the WiiU. In stores it is also hold in the last corner... They really need a strong marketing, maybe they'll do it when the games are out...

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