Capcom UK Cancels Resident Evil "Blood Swimming Pool" PR Stunt After Fatal Attack

Bizarre promotional event pulled following suspected terrorist killing

At the start of the month we reported that Capcom UK was planning a grisly and macabre PR stunt to mark the HD release of Resident Evil: Revelations. The plan was to fill a swimming pool with blood-coloured water and dismembered body parts, as well as employ "zombie" lifeguards. Our roving reporter Javier Santana Panero was all set to attend and had even invested in a new pair of swimming trunks, but we've now heard that the event has been cancelled.

Yesterday, a British soldier was killed in what is being treated as a suspected terrorist attack in Woolwich, UK. Following the killing, a man with his hands covered in blood was filmed saying he performed the brutal act because British soldiers are killing Muslims every day — a reference to the current conflict on the Middle East.

Here's what Capcom UK had to say:

In light of yesterday's sad events we're cancelling our Revelations pool event. Thank you for your understanding.

Common sense has most definitely prevailed in this case — it would have been spectacularly poor taste to run the event after such a tragic occurrence — to be honest, it was probably poor taste regardless.

Let us know what you think — are you disappointed that the stunt isn't going head, or do you think Capcom made the right choice? Perhaps you feel that the whole thing was a bad decision anyway? Let us know your thoughts in the comments section.


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