News Article

Nintendo UK Appoints Simon Kemp As General Manager

Posted by Martin Watts

Simon says sell systems

Nintendo UK has announced Simon Kemp as its new general manager earlier this afternoon, MCV has reported.

A newcomer to the video game industry, Kemp previously worked in GlaxoSmithKline's Mergers and Acquisitions department, as well as a number of other marketing roles beforehand. He replaces David Yarnton, who stepped down earlier this summer after nearly ten years in the role.

Kemp gave the following statement regarding his new position:

I’m extremely excited to be joining Nintendo UK at such a pivotal moment. With the launch of Wii U Nintendo is once again changing the way everyone will play games at home, it’s a fantastic time to be here. Nintendo UK also has an extremely talented team in place already and I am very much looking forward to leading & working with each and every one of them.”

Satoru Shibata, President of Nintendo of Europe added:

Simon brings fantastic brand experience with him and we were immediately impressed with his versatility and leadership. We believe he can make a huge contribution to the launch period of Wii U as well as the continued growth of Nintendo 3DS and 3DS XL in the UK & Ireland.

Nintendo UK has seen quite a few corporate changes this year, and also ended its PR relationship with Good Relations. Do you think the company's latest shake-up will benefit the 3DS and Wii U? Share your thoughts in the comments section below.


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User Comments (12)



Cipher said:

I'm hoping the new changes and faces are going to be a positive step for Nintendo UK. I was very disappointed when they dropped Good Relations - a wonderful group of people who I always felt were a pleasure to work with - though the folks at the new company are just as kind and helpful.

I wonder if the fact that Kemp is apparently new to this industry will be a good thing or a bad thing. You can only hope it'll be the former.



Squashie said:

He looks very nice, but it feels like they are making too many changes to Nintendo UK. Dropping Good Relations was a bad idea. They were very nice!

But I do agree with @Cipher, the new folks at 77 PR are very nice and do a great job and they have been extremely helpful!



TysonOfTime said:

The other Nintendo bases need figures like Reggie, Miyamoto, or Iwata.

Mainly just another Reggie.



Cipher said:

@squashie Yup, they're the folks - lovely lot. I was a little concerned at first that Nintendo might be dropping them in favour of internal PR, which was a bit of a worry, since... well, it's a small part of a big company with a very big pile of stuff to do.



TysonOfTime said:

There must be a way... I can feel it.

Anyways, so is Reggie the absolute best president of an American company/branch? ...I've never actually considered it so I'd be all the more impressed if that's the case.



kkslider5552000 said:

That picture of him is AMAZING. I'm now imagining that he is just the most bored person.

"I'm...really...excited" and then he yawns.



Squashie said:

@Cipher Yeah, I did think that when I got the e-mail from Good Relations, but I was happy to receive a follow up one from 77. But it kind of makes sense, because I don't think Nintendo UK are really big enough yet to manage internal PR. Anyway, best of luck with your site!



Tsuchiya said:

He worked for GlaxoSmithKline?

Hear that? Sounds like PETA on the march.

I wish him well though even if GSK's methods are abhorrent. :/

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