Nintendo UK has announced Simon Kemp as its new general manager earlier this afternoon, MCV has reported.

A newcomer to the video game industry, Kemp previously worked in GlaxoSmithKline's Mergers and Acquisitions department, as well as a number of other marketing roles beforehand. He replaces David Yarnton, who stepped down earlier this summer after nearly ten years in the role.

Kemp gave the following statement regarding his new position:

I’m extremely excited to be joining Nintendo UK at such a pivotal moment. With the launch of Wii U Nintendo is once again changing the way everyone will play games at home, it’s a fantastic time to be here. Nintendo UK also has an extremely talented team in place already and I am very much looking forward to leading & working with each and every one of them.”

Satoru Shibata, President of Nintendo of Europe added:

Simon brings fantastic brand experience with him and we were immediately impressed with his versatility and leadership. We believe he can make a huge contribution to the launch period of Wii U as well as the continued growth of Nintendo 3DS and 3DS XL in the UK & Ireland.

Nintendo UK has seen quite a few corporate changes this year, and also ended its PR relationship with Good Relations. Do you think the company's latest shake-up will benefit the 3DS and Wii U? Share your thoughts in the comments section below.