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Former Sega CEO Was Instrumental In Securing Unity's Nintendo Deal

Posted by Damien McFerran

Development platform is being pushed out to first and third party studios

We've already touched upon the significance of Nintendo's agreement with Unity, but CEO David Helgason has spilled a few more beans in an exclusive interview with the lovely folks at VG247.

Interestingly, he reveals that former Sega of America boss Shinobu Toyoda played a massive part in getting the deal inked:

We were over in Japan last year with our really good tech people who are famous in the Japanese industry, such as Shinobu Toyoda, who was the American CEO of Sega. He is very well connected. So we led the charge on this partnership – we were excited about it, as were Nintendo.

Helgason also revealed that Unity had approached Nintendo five years ago, but couldn't agree to a deal:

It’s actually been a dream of ours to be the default development kit for something you can access if you’re just building games for a particular console. I remember we pitched the idea to at last Nintendo, but also Sony maybe five years ago, but of course back then we were a tiny company, and we didn’t have a lot of users.

So, it was understandable that they didn’t bite back then, although I think they should have, because the tools were really good back then, but they weren’t yet proven. We didn’t have 1.2 million registered users, or 200,000 monthly users back then – we probably had closer to 200.

According to the Unity CEO, Nintendo is bringing in the development software for its first party studios to use, as well as offering it to third party Wii U developers as well.


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User Comments (7)



MAB said:

I wish SEGA was still in the console market it's a shame that such a talented driving force of a company has gone to waste I would like to know what they could have been capable of amongst this gens console line. AM2/3 arcade boards n chipsets would blow everything out of the water these days. Good old Shinobu Toyoda would be making massive business power moves if he was still in the game



Windy said:

@MadAussieBloke These days of gaming just don't feel the same without sega Around. I think it was much more fun back in the day of Nintendo, Sega, NEC, SNK, 3do and even Atari. Things just seem all wacked now. Also to much Cardboard Cutout games



Nintenjoe64 said:

@MadAussieBloke I sometimes look at my copy of Sega Rally that made me purchase a Saturn and wish the same too but then I look at modern Sonic and realise that it probably was for the best.



Auracle said:

What's wrong with Modern Sonic? Sure, he had a bit of a Dork Age, but the games are much better now.
Anyway, it's funny to see old rivals helping each other out. Go SEGA!

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