News Article

Reggie Fils-Aime: "The Nintendo Power Brand is Very Strong"

Posted by Thomas Whitehead

Struggles of the print industry to blame for closure

For loyal readers of Nintendo Power, or perhaps just those that have fond memories of reading it in their youth, the December issue will be the last print copy to enjoy. Perhaps unlike any other website or magazine closures in recent years this is undeniably one that can be directly traced to Nintendo, with the decision taken not to renew the publishing agreement with Future, which had taken over the magazine in 2007.

As part of an interview with, Nintendo of America boss Reggie Fils-Aime explained the decision and his own affinity for the magazine.

We had a fabulous relationship with [Nintendo Power publisher] Future. When we made the decision a number of years ago on who would be the best publishing partner to work with, hands down they were the right choice, and they did a phenomenal job.

But this is a tough time for the print industry. And so mutually we came to the decision that Nintendo Power in a printed form didn’t make sense today. What the future holds, we’ll all see. But right now that December issue is going to be the last one. I’ll make sure to have my copy. I was a subscriber to the publication before I worked for the company, so the Nintendo Power brand personally is very meaningful to me. It’ll be a sad day when I open up that last issue.

In a slither of hope for its fans, Fils-Aime refused to rule out a future for Nintendo Power, meaning that optimists can hope for a digital rebirth, potentially.

We have nothing to announce today and there are no plans that are currently in place, but you said it. The Nintendo Power brand is very strong.

With just a few issues remaining, those who've supported the print version are on the final stretch. Would you be interested in a digital version of Nintendo Power in the future, or do you think the brand should end with the magazine at the end of the year? Let us know in the comments below.


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User Comments (60)



Tasuki said:

The only issues I have left is the first one and the Gold Link Awakening issue. All the rest of mine fell apart from years of reading them over and over again. I will pick up the final one for sure.

Farewell Nintendo Power you were a wonderful part of my growing up and its sad to know that future generations wont have that like I did.



Gamer83 said:

Reggie is a joke and so is NoA, the people they have in place there now totally disgust me. The treatment fans over here get is pathetic compared to Europe and especially Japan. There is absolutely no reason this magazine shouldn't be continued, it was a stupid decision to cancel it, period. They don't do anything else for us, the least they could've done was kept NP going.



dustin_g said:

I think they are stupid to stop the print version, print is very much alive, this is the best game magazine out there!



Doge said:

thank god, i thought it was gone forever, but the magazine form is best, so countine!
p.s. how rare is a cubivore toy?



TobieOBrown said:

@Gamer83 Obviously they were losing money on the deal, or something comparably catastrophic to their business model. This isn't a personal assault on the fans; stop acting so offended.



Alienfish said:

I've been getting it on and off (mostly on) for the past 14 years and it really is part of my monthly ritual to sit back and devour a Nintendo Power Magazine in one sitting. I'll be sad to see it go. Digital would be nice, but there is definitely something to be said for having something solid in your hands. Maybe it will live on with the WiiU Gamepad? Now that would be cool.



Kyloctopus said:

Nintendo Power should be some sort of Wii U/3DS app. Where you will get a digital magazine (Similar to Game Informer) every month. And we can even follow them on MiiVerse.



ouroborous said:

I haven't read a game magazine in ages, sites like this one actually are far better since there are consumer reviews and videos as well as ratings, professional reviews and pictures. I loved NP as a kid but it was a much different world then and mags like NP were the only way to find out what was coming. The current system is much better and doesn't take up tons of space in my mom's attic.



photofool83 said:

A digital version would be alright but that's what I have NintendoLife for. There's just something about having an actual magazine to read. I am very much going to miss Nintendo Power.



k8sMum said:

@TobieOBrown @Gamer83 Obviously they were losing money on the deal, or something comparably catastrophic to their business model. This isn't a personal assault on the fans; stop acting so offended.

stop telling others how to act. (see what i did there...)



ajcismo said:

I love it when Reggie is vague and totes the company line. Reading between the lines I would say we'll be seeing a version of something like NP on the Wii U.



TobieOBrown said:

@k8sMum I'm going to miss NP just as much as anybody, but overreacting and berating Reggie for making a good business call? My comment was directed at that group of people who feel like they're entitled to Nintendo Power and start petitions and online hatefests. I tagged @Gamer83 because its post was the first negative one I saw, even if it isn't as radical as the groups' I am addressing. There are plenty of Nintendo news outlets and Reggie all but confirmed that the doors are open for future sources of "official" news.

My comment has basically degraded into a rant itself. The takeaway message is to simply be grateful for what you got. Be rational.



Drobotic said:

I haven't seen a darn issue of NP at Barnes and Noble AND Half-Priced Books.What's happening?



TheDreamingHawk said:

@Gamer83 Excuse me?

NOA actually does some stuff better than Europe and Japan, so that is a completely false statement. So what if this closes? It's not their fault, it's those ipads and ipods to blame.



Emaan said:

Nintendo Power had a good run as a magazine, perhaps we could see a revival keeping the brand name on Wii U? Like others have said, we could get digital news or something sent out every month with the Nintendo Power name and everything. It'd at least be something.



NintyMan said:

I'm all for a digital Nintendo Power because it would be something rather than nothing. Reading the final issue will be a special moment, and I've decided to get a box to have all of my issues stored in it so I can have one spot to read and remember the memories.



Link-Hero said:

The printing industry lately has been taking a huge hit because of the internet. A lot of newspaper and magazine companies have slowly been going out of business since the early 2000’s. Most of the printing companies that are still around have been putting in a lot of ads into their newspapers/magazines just so they can stay alive.

Nintendo is just making a smart business decision by not continuing Nintendo Power. Anyone thinking otherwise are just fooling themselves.



pixelman said:

I hate Nintendo boycott them forever that'll show them my life is ruined waaaaaaaaaaaaaah!
/me defects to SonyLife



XCWarrior said:

I would love to see a digital version. Happy to still be subscriber since issue 78.



Void said:

I would love for them to make a Nintendo Power app for the 3DS and Wii U.



GrumpyGoomba said:

I never really read to much nintendo power but it's still sad to know that something thats been going on forever is going to end



arrmixer said:

I just hope they bring it back around q3 or q4 via the gamepad or another digital medium.... I would personally love it!!

Either way I bought the september issue... $6 for a mag is pretty expensive... I remember waay back when they were $3 each...

can't wait to get the october/november/december issues...



shinpichu said:

There are a few E-magazines out there(like SJ Alpha), I think NP could possibly survive as one of those.



gamexpert1990 said:

If it weren't for Nintendo Power print magazine, I probably would not have been intrigued about certain game series, such as: Golden Sun; Beyond Good & Evil, and even The Legend of Zelda... It is very sad, at least personally to me, to see such a fun magazine end it's print run, but I would like to see continuation of the digital sort...



DarkNinja9 said:

@Klyo see now that is a good idea

i think it would be nice to have some sort of app on the 3ds or something =p



Shining-Void said:

Aw biscuits. I was planning on subscribing to NP when the wii u came out. Nothing I plan ever work outs. Tis' the life of star-blaze, the non-subscribing NP subscriber.
@theredgentleman .... I just subscribed to Game Informer...CRUD!



SuperMinusWorld said:

Listen, I don't give a how they bring it back, just as long as I can get my fill of Chuck Norris and Chris Sheppard jokes. If they revive it as an online publication, despite my preference for the magazine form, I will still be happy. They need to keep the same staff or else it'll be no good.

Reggie, please, you're the president of NOA; MAKE IT HAPPEN, YOU MARVELOUS FOOL.



paburrows said:

I would love an On-line Nintendo Power Magazine, I'm curious though if it would be a paid magazine or free? Not sure I'd pay for an on-line magazine.



Bubbab5 said:

I wouldn't mind a digital version but a physical version is way better I've only been a subscriber for 2 years but I'm gonna miss it big time Long Live NP



HawkeyeWii said:

I fell in love with the magazine back in the summer of 2006. I have subscribed ever since. I really think they should start a website, ala,, etc. One thing is for sure, come December, a huge part of my shildhood will die!



RetroGBHippie92 said:

@Aviator Well at least Australia still has a magazine: Official Nintendo Magazine.
BTW, please change your avatar, it's not very pretty, no offence.



Zombie_Barioth said:

A digital magazine would be nice, I mean a digital Nintendo Power would be better than Nintendo Power. Theres something special about having something in print and its not just having something written in front of you. Its being able to touch and feel it, being able to look at a collection on your shelf, the anticipation of waiting for it to arrive in the mail.

Even more so when something becomes a huge part of a culture, in this case its like a popular, well known celebrity dieing.



kurtasbestos said:

Gamer83, why are you so angry? Never mind the rest of your "arguments", print magazines in the modern day not being financially viable seems like a very good reason to stop printing a magazine. Or rather, the BEST reason. You can blame it on this new technology that I hear is called the "Inter Net" and/or people just being plain lazy (as in, too lazy to read anything that's not available on their facebook phone), but I'm pretty sure neither of those things are Reggie's fault.



Spoony_Tech said:

You would think with the release of the upcoming Wii U that it would increase in readers. All that's been keeping Nintendo Power afloat is the 3ds!



grovertheblue said:

Count me in for the digital version. I would very much enjoy reading a digital version on my Wii U gamepad, 3DS or iPad.



ultraraichu said:

Argh matey, It seems like the cruel sea of the internet have claim another one.

Well it would be nice to have a DigiVersi on the Wii U. It would help expand the MiiVerse even more.



Malkeor said:

GI is still doing fine with their print version but only because they had options.
Why didn't NP have a digital option? How is the brand very strong when it didn't seem like any effort was put forth to keep it going? It still wasn't anything like the old what gives?



BigBabaWaba said:

I used to get NP back in mid-90's throughout the N64 era..I used to love reading the Pak Watch section for the previews and such. I remember they sent VHS tapes a few times with footage of upcoming games...good memories.

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