News Article

Nintendo's Hardware and Related Software Hits 70% Market Share in Japan

Posted by Thomas Whitehead

The highest in five years

Earlier this week we brought you the news that Nintendo was not only continuing to enjoy a good run with 3DS hardware sales in its homeland, but that the top ten in the software charts were all on Nintendo systems. Chart masters Media Create have now produced some follow-up information that makes even more good reading for the company.

If you combine software and hardware, Nintendo currently holds a market share in Japan of around 70%, though of course the software part of that equation features a number of third-party publishers. The continuing success of 3DS means that the hardware figure gives a share of roughly 75%, while the software figure for Nintendo systems was 69.74%. Even allowing for margins of error in sales figures, over two-thirds of the gaming market in Japan is impressive.

One negative is that overall sales for this Japanese holiday (Obon) are down on past years, with a drop of just under 10% on the 2011 results. Nevertheless, Nintendo isn't having any problems with sales in Japan, so it'll be worthwhile to keep an eye on its sales performance elsewhere.


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User Comments (28)



Spoony_Tech said:

Wii u might not translate into great sales in Japan. The Japanese market is leanIng heavy towards handheld. It would be interesting to see how it does though thought the first 4 months in sales.



FlaccidSnake said:

Reminds me of the nes/snes days. All things Nintendo going well, and as nfzeta007 pointed out, wii u just a few months away now. Ooh I'm getting excited.



XCWarrior said:

But, but Michael Pachter says Nintendo is DOOOMED!!! When will this guy get fired?

Good for Nintendo, now tell Capcom to announce Monster Hunter 4 for America!



NintyMan said:

Yowza, this is what happens after so many weeks of articles stating Nintendo's domination in Japan. It'll definitely be interesting seeing what happens when the Wii U launches.



WingedSnagret said:

Awesome! Now if only the big N was as prevalent everywhere else instead of being shoved aside by the swarms of FPSs...



Nintendoro said:

after Wii U launch, things will improve even more. I just hope Wii U isn't going to get delayed to 2013... It would be beyond painful



hYdeks said:

To the people who think Nintendo is old news and is dead compared to Xbox and PlayStation: read this article and weep, suckers!!!

@Nintendoro agreed, I think things are just gonna get better for Nintendo, but we really need this system out this year.



scrubbyscum999 said:

Nintendo loves that money. Stories like this are nice to see. It's amazing how dominate Nintendo is in Japan.



Hokori said:

YAY! Keep at it Nintendo, even if you don't survive in the west, at least in your home land you live and even if that means you'll have to resort to staying there, I'm ok because imports feels so good, also I could move there soon



arrmixer said:

This is good news.... as long as nintendo is doing strong in its home market everything else should follow suit... the Wii u should sell at a faster rate in the west then in Japan...

I can't wait to get my Wii u... hopefully I can copy my Mii into my profile...



Tsuchinoko said:

@Tech101 Exactly. Here in Japan, all you see are handhelds on the top sales lists. I go on the train to Tokyo or Yokohama, and I see tons of 3DSs (and some PSPs, but not so many). That's not to say that WiiU won't sell, but handhelds are definitely where the market is heading here. And with some of the big games that are coming out in the next few months (Bravely Default, Luigi's Mansion 2, Monster Hunter 4, Project X Zone, Devil Summoner: Soul Hackers) I think they're going to have another good year.



TheAdza said:

It's a shame that the success in Japan isn't translating well to the west. Of course, having the amount of games released here as there is over there would help. Nintendo can't rely on western devs supporting the 3DS to any great degree. They need to be working with companies like XSEED that specialize in translating Japanese games and getting them to release them, or set up their own teams to bring the games over. I know focus groups seem to point to western gamers increasingly preferring western developed games, but that shouldn't translate to party game/mini game shovelware over here with the odd first party game, while Japan gets Project X Zone, Senran Kagura (sp?) and many other great looking games.



PixelatedPixie said:

Japan, relatively speaking, isn't the biggest market for video games so I wouldn't put too much emphasis on this news. Let no one be under any illusions, Nintendo faces huge difficulties both financially and in terms of mindshare (especially within western markets). This news has done little to allay my fears that Nintendo might be left behind as their competitors and the industry at large gear up to move forward with the next generation of consoles and smart phones.



Tsuchinoko said:

@Henmii Its not really a battle, as Sony does have much of the rest of the market share.

@PixelatedPixie I think you underestimate the size of the Japanese market. It may not be THE biggest market, just by population size alone, but the money Nintendo makes here in Japan is quite large, and even just by association a 70% market share in one of the largest markets in the world is still incredibly impressive, so I wouldn't downplay that achievement by any means. Plus, its one thing to see it in an article, but in Japan the sheer popularity and exposure that Nintendo products have cements their status here. Don't forget that Nintendo beat out the other consoles, both the home consoles with the Wii, and the portables with the DS, by a fairly large margin in the last generation of consoles, and looks ready to still dominate at least the portable market with the 3DS in most western markets, and is a definite here in Japan.

Of course, these are different opinions, and you are entitled to yours. If you have fears, that's fine, but I'm very optimistic about their future, whether that's just the domestic (Japanese market), or a continued international dominance.



Hokori said:

@Tsuchinoko Thank you, I would believe the word of mouth of someone who actually lives there rather then the few people on this site who say "Nintendos doomed, because I visited Japan once" it's one thing to read it (I admit I'm sorta one of those) but when you read from someone who lives there you believe a lot more

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