News Article

Feature: James's Favourite Nintendo Life Moments

Posted by James Newton

Trip through time

As you might have seen earlier this week, our esteemed editor James Newton is leaving Nintendo Life to take up a new job at Nintendo of Europe. Here he picks some of his favourite moments of the past four-and-a-half years at Nintendo Life.

Being Recognised

Let's face it, this was always going to be first. I wouldn't say I ever did this to become famous but if that happened along the way, I'd call it a bonus. That's one of the reasons I use my real name and my real photo here, another reason being to remind you all I'm actually a human being and not a prototype for Dreamcast 2 (yet).

A year or two ago we had the idea to wear Nintendo Life t-shirts at events. In an industry where at least 50% of the men look like me, they are very useful indeed.

That said, I've only actually been recognised twice, I think. The first time was at Eurogamer Expo in 2011; I'd been playing some 3DS games when someone stopped me and said "you're James, right?" It doesn't sound much, but it was a real magic moment — in this business you spend so much of your time interacting via email, Twitter, Facebook, comments etc. it's surprisingly gratifying to meet someone face to face. The chap in question told me he was a big fan of the site and reads it every day. I didn't get his name but I hope he's reading this now so he can hear me say "thank you" again.

The second time I was recognised was about three weeks ago when Katy Ellis stopped me and introduced herself. Now she writes for us. I've obviously got a lot better at this networking thing.

Nintendo Life eShop Shelf

Here's something I never saw coming.

In September 2011 we got a shelf in the 3DS eShop. For an independent site to get exposure like that in a console's digital store is something I'd never seen before, or since. It felt to me then, and still does, like a real endorsement of what we offer: a global partnership with Nintendo to offer a curated eShop shelf was just amazing.

I'd love to see it happen again.

Seeing Corbie at E3 2010

2010 was the first year we sent anyone to E3, and it was also the first year we had a dedicated (if small) team at NLHQ in the UK to cover the news. I was writing something up when we spotted some comments and tweets from users saying they'd seen Corbie; we switched over to the video and there he was.

It wasn't just seeing the bandana and knowing my friend was being seen all around the world, it was that his was the first reaction to 3DS ever broadcast. Since then Nintendo's done loads of adverts showing user reactions, but Corbie's was the first. Incredible. Absolutely incredible.

Ask James

This started as a silly forum joke but turned into something I genuinely look forward to every week. I've answered questions ranging from my what my editorial principles are to whether or not I've considered growing a beard (I have and it looks awful.)

One of the things I've always tried to do here is break down barriers between staff and readers. I like to think we're accessible and down-to-Earth here, happy to jump into the forums or comments when we can. Being part of Nintendo Life means embracing the community, and I hope you've enjoyed Ask James like I've enjoyed putting it together.

A lot of you have asked what will happen to Ask James after I leave. I very much doubt Nintendo would be happy with an employee running an all-questions-answered video series in a Nintendo fan forum, so this week will be the final episode. We had a good run; 12 episodes is longer than some TV series last. I consider that a victory.

E3 2012

This year's E3 was a blast, it really was. For the first time we had a real team assembled at NLHQ — the whole UK editorial team came down to cover it as one. We did incredible amounts of traffic and had great new features — the live text and comments were fantastic additions — but really it was the atmosphere and sense of team spirit I'll remember.

There wasn't much of that at 2am though when I decided to stay up and cover the 3DS software showcase. The plan was to go back to my hotel and sleep before the big show, but heavy rain meant I stayed in our offices from 9:30pm until the event finished sometime after 3am (in fact, here's a photo of me arriving back at my hotel!)

But even though I was tired and they didn't even mention Animal Crossing I still really enjoyed myself. We had over 850 comments on that live stream about everything from the lack of 'new' games to what you had for dinner, and it felt like we were friends sat around having a chat. I'll miss that about this place.

Going to SEGA

You probably know my story: lifelong Sonic fan, frequent writer of letters to tell SEGA how amazing they are, purchaser of anything blue and white. When I got the invitation to try out Virtua Tennis 2009 at SEGA Europe I was very excited; when I got there and saw the massive Sonic billboard on top of the building I was even more excited. Standing inside SEGA was like going to Graceland only with less worship of a once-great hero who spectacularly fell from grace (this is my story, not yours.)

It was my first ever press event and I met people I still keep in touch with to this day — in fact, that's where I first met Mike Mason — and I also touched a giant Sonic statue, so pretty much the best day ever.

Other Events

I've been to quite a lot of events over the years. Here's the best of the rest.

3DS date and price announcement, Amsterdam, 19th January 2010

What started out as great fun — hey, they had crepes — quickly went south when it turned cold and I realised I was basically in a warehouse in a big wet field. Not all glamour, this business, although I did get champagne and stroopwafels so that was OK.

Furry Legends hands-on, Poland, April 2010

I don't remember much of this one. I got quite drunk but I recall women on stilts, getting a taxi from Poland to Berlin and being woken up by border police shining torches in my eyes. All that for a WiiWare game. A strange day.

Britain's Best Nintendo Gamer, October 2009

Travel was a nightmare — I missed the first hour of the event when my train broke down and I had to run up about 146 steps — but I made it in time to see Josh Stevens crowned the best Nintendo gamer in the UK. I also got to meet and interview Charles Martinet, ate chips with Rising Star Games and went home with a black Wii console before it was even out.

Nintendo Media Summit, O2 Arena, London, February 2010

It's weird how years after events you still remember some things really clearly. I remember racing Darren Calvert to clear the Super Mario Galaxy 2 demo and trying Monster Hunter 3 (~Tri) for the first time, but more than anything I remember the incredible food. I don't know what it was but it was meaty and it was delicious. Nintendo hasn't done a big UK media summit like this since, so it was probably expensive too. Probably the real reason I'm leaving the UK.

Experience 3DS, Millbank Tower, London, July 2010

After seeing Corbie play 3DS I was really excited to get my turn and spent about two hours playing the same two-minute demos over and over again. Seeing 3DS in action for the first time was a real moment for me. Very special.

Mario Kart 7 launch event, London, 30th November 2011

I won a silver medal at this event, losing to the brilliantly named Nate Fury in the final when I foolishly veered into my own banana on the final corner of Luigi Circuit. Maybe I was distracted by the sight of Alexandra Burke. Either way, you might have seen me receiving my silver medal in 3D in Nintendo TV episode one, out now in the 3DS eShop.

These were the most enjoyable events, but I've had other unforgettable moments too. Ubisoft took me to Paris in June 2009 to play Red Steel 2 before it was revealed; in November 2011 I fenced with Anthony under the eye of Olympic athlete Claire Bennett — who seemed to think I had potential — and before that I won a red 3DS console and played Super Mario 3D Land. It sounds like I've won a lot more than I actually have.


As I write this I'm aware it could be the last article I ever write for Nintendo Life. I thought you might enjoy some statistics of my time here at Nintendo Life (up to but not including this article):

Joined: 8th January 2008.
First contribution: Endless Ocean review, 12th January 2008.
Total news articles: 3,220.
Total reviews: 147.
Total comments: 3,239.
Total forum posts: 2,301.
Total words: 924,385.
My articles have had a combined 8,860,294 views and 127,469 comments.

I've genuinely had the time of my life writing here. Events are great fun but they're only every few months: it's the day-to-day interaction with staff and readers that gave me the most pleasure over the longest time. In the community I've had too many great moments to mention, but know that if we've ever interacted in the forum, comments or chat, I probably had fun.

So here we are. My last contribution to this wonderful adventure. I can't say thank you enough to everyone who's been a part of it: the directors, editors, writers, moderators, readers, publishers, PRs and anyone who's ever said something nice about what we do here. If you read this far, thanks. You're my favourite.

If you want to keep in touch, please follow me on Twitter.

Thanks for your support over the years. See you around.


From the web

User Comments (148)



Hokori said:

NLs not going to be the same without you (it's already starting to feel wayyyyy different as it is)



Chris720 said:

I am going to miss you James, you're one of the best chaps on this site and to see you go is a bit of a bummer man. I hope everything goes well for you at Nintendo and have an even greater experience there than what you have had here.

You've done a fabulous job and I'm sure everyone will agree that you'll be sorely missed!

By the way, I'm keeping this photo... just look at that face!



akabenjy said:

You'll be missed James. Hopefully you can convince Nintendo/Sega/Camelot to band together to make a new Shinning Force game:)



RR529 said:

This was just awesome to read. Good bye and good luck for the future!



HandheldGuru97 said:

See you James. In 5 five years I want to be able to watch a European Nintendo Direct and see you in it. Then I can finally say I knew James when...



Knuckles said:

Farewell James Newton, don't forget about this sight when you become the NoE president



NImH said:

So long, James. It was your welcoming, genuine work that made me a NL regular. I do appreciate your contribution and will def keep my eyes and ears open for your contributions in the world of Nintendo! Cheers!



ZurrrrBlattTron said:

The only one person on this earth with enough guts to call the smash bro series rubbish. Good luck James and have a fantastic time doing what ever :3



Victoria said:

Good luck to you buddy. Sorry I never got a chance to Street Pass you when you down in this neck of the woods.



Samholy said:

goodbye ! i will still visit nlife everyday.
congrats on your job at nintendo, you bastard



Raylax said:

James dude, go rock Nintendo of Europe as it has never been rocked before!

Best of luck with the future, and hope to see you occasionally visiting us whenever the Nintendo Mafia are on tea break. You were the first to welcome me here back in 2009 whilst I was being in full-on snark mode, and I've still got your coveted Comment of the Day badge



TheGreenSpiny said:

Good luck James. One thing I admire is that you always kept things positive, the best thing I like about this site. The big reason I rarely visit other sites is the lack of Nintendo coverage and of course the the negativity and hate that much of the gaming press lobs at Nintendo.



Knux said:

James, we're going to miss you. You were an awesome admin. I hope you have fun at NOE, and don't forget us!



FriedSquid said:

James, you're really great and you'll make NoE a better place. so be sure to put up an enormous inflatable Sonic in front of your office

Good luck and have a great time, for NL!



Contrary said:

Good bye James and take care on your journey. I never really interacted with you, but I have read hundreds of your articles.



Firejonie said:

Good bye James, I have not even been here for a full year and all of your excellent articles and reviews really made this place special. It won't be the same and we will all miss you. Good luck at Nintendo of Europe!



ogo79 said:

once again i say to you good bye James, we all still very much hope you post here from time to time. good luck on your career, life is short do what makes you happy.



Pogocoop said:

Manly Tears were indeed shed.

By James. I'll miss you ;-; Don't forget about all us here at NintendoLife....



Mason said:

I took that SEGA photo if I recall rightly.

Good luck James. All the best at Nintendo of Europe!



Ecto-1 said:

As one door closes another one opens. Best of luck to you on your next adventure!



TeeJay said:

Goodbye and good luck, James. I'll never delete you from my 3DS friends list, even if you never come online ever again.

I hope to see you sometime in the future, maybe on TV! Wouldn't that be exciting?



jer18 said:

Adios and have fun moving onward and upward! Didn't know about half these facts in the article! Gratz.



MrArcade said:

Friday came too quickly. Enjoy yourself James, hope you have a great time at NoE.



Chrono_Cross said:

Down inside of my black and blue heart, I shed a tear for you as I know how hard it is to say goodbye to something that means so much.

Hasta luego mi amigo, James.



ThomasBW84 said:

Plenty of amazing memories to take with you, and it's been beyond wonderful working with you.

Show 'em what you got at Nintendo.



Morpheel said:

Aw now I am all sentimental.
Good luck working for Nintendo, I hope they'll treat you nicely.

Don't forget to come down to the mortal realm and check this site every now and then.



Dodger said:

Thanks for all of the work you have done for this site, James. In my opinion, it is the best Nintendo site out there. I've discovered great games that I wouldn't have played otherwise thanks to you guys. I hope your job at Nintendo goes well.



Aqueous said:

Good bye James, you've been a wonderful site editor and have brought some wonderfully amusing articles and have put a highlight on a few days. I wish you luck in Germany at your new job.



Neko_Ichigofan said:

@James It was truly an honor to read your amazing articles! You will always be remembered as a very hard worker here at Nintendolife and as a person to look up to for people like myself who aspire to positively impact the video game industry!

I hope you'll have a wonderful time working at Nintendo and wish you the best. Farewell @James .



Ras said:

Sad day for us, but great that you're getting on at Ninty. Five words, from your lips to some honcho's ear: "Mario Kart trophies to NOA." I kid. I'm not active enough in the forums for you to recognize me, but I'mma gonna miss ya.



ThreadShadow said:

Who's James?

: )

Really enjoyed your contributions to the site.
Take care! You'll be missed. Have fun, and stay safe!



MitchVogel said:

You will be dearly missed James. You've written some of the best most professional game reviews I've ever seen. Enjoy Nintendo!



Marakuto said:

Thank you very much James for contributing to this website, you've done a spectacular job in making so many articles on Nintendo Life.

I will keep in contact since you're on my 3DS rooster (I won't spam Swapnote) and I hope all the best for you in your new job!



Philip_J_Reed said:

>3DS rooster

You rang?

(Also I emailed you my farewell James, but I'll say it'll be hugely missed. And thank you for the opportunity.)



Yellowgerbil said:

Goodbye James... I hope you will not forget about your loyal fans and brilliant website. In my opinion, your website is one of the best out there! I hope to see you in nintendo direct or in a meeting at the roundtable. Good luck buddy



Radixxs said:

It's been a great ride, you'll be missed. You're probably the nicest guy I've never met, great work ethic too. You'll do wonders over at NOE.



pixelman said:

Goodbye and good luck James! Thanks for all of the amazingness you've delivered over the years.



BadKitty said:

The Amazing James you'll be missed D:
your one and only 4 year old angel will miss her daddynewts
but you will dominate NoE, then the world!



Cloud-San-VII said:

I am going to miss you so much! You wrote so many amazing articles over the years that it will be hard to accept the facts. You had such a good work ethic that you (along with a few other people) inspired me to write a few articles of my own (not here, it's on IGN because I am not an editor on this site. I am thinking about a good Sega article considering Sonic right now.). Good luck at NoE and come back every once in a while! Also, do you mind adding me on your 3DS roster? I am XenoVII and my FC is: 1504-5706-0977. Long live Sega! and In Nintendo Wii Trust!



Shotgunryugan said:

Goodbye James,i may be a January 2012 user(so i haven't been around that long),but you will be definitely missed!



Savino said:

What? Leaving Nintendo Life to work on NoE?
This is a step backwards! Nintendo Life is way much important than that nintendo company!



OorWullie said:

@James Well done mate and good luck,you deserve it.Always liked reading your articles and I will be sure to make you the 2nd guy I follow on Twitter along with Joey Barton.There's another honour to top off a great week for you.



idork99 said:

I started reading articles on NL not too long ago. I felt that the content on the site suited me and even began to comment on the comment sections such as these. The reasons I felt that I had to comment were just to show my appreciation to this site. And to my surprise, you were the one that stood out in the majority of the articles that I enjoyed. Not to say that I don't enjoy the articles from the other writers as well, but you always stood out for your bio: "SEGA turncoat James..." I was a teen in the 90's and owned an SNES but probably know every Genesis (Mega Drive) game. The reason for that was because I had a friend with a Genesis so I got to experience the goodness that was Sonic and Mario all at once. From one video game fan to another, I want to thank you for the short time that I got to read your articles and simply wish you nothing but the best! My inner child from the 90's is super envious! You are living the dream! You are now working for the big N!



Stuffgamer1 said:

My favorite James moment was going out of my way to airmail him the Sonic Colors pre-order hat just to see how silly he'd look wearing it (and because he wanted one, of course). There's never been another media outlet where I'd have even CONSIDERED such an effort, and that speaks volumes about just how awesome James is.



ThePirateCaptain said:

I just want to give a big Thank You to you James for all the time and effort you put into this site and your articles. I can't tell you how much fun being a part of Ask James was and I appreciated how much you tried to connect with us. I know you must be very excited about your new job and we all wish you the best of luck!



Zach said:

During my time at Nintendo Life, I got to know how great you were both as a writer and as a dude. I can't say it enough - this is so well-deserved. Congratulations again James.



lanabanana said:

Goodbye James! Hopefully you'll be able to sneak in some Nintendo info for us ! lol jk XD



GamerZack87 said:

Aw, I'm James' favourite...

Good luck with your new career at NOE, James. All the best for the future!

I'll...(sniff)...miss you...



Urbanhispanic said:


I can't remember how i heard about Nintendo Life but I do believe it was about a year ago when I stopped by, read a few articles and decided to sign up and see what else this place had to offer. It sucks to see you leave as you and the rest of the guys who write for NL put out quality stuff and really make us, the readers, engage in all things Nintendo related and to shoot the breeze in the forums here. I wish you a lot of luck and continued success when you move on from Nintendo Life.

You got talent so it's no wonder you are moving on to bigger things. Take care homie......peace

P.S. Feel free to add me to your 3DS friends list and I'll do the same.



Tasuki said:

I know this has been said over and over many times theses past few days but what else can I say but thank you James. Thank you for all your time and dedication that you putted in to this site. You and the rest of the crew have added a personal feeling to this site that I have not felt on other sites. I mean what other site has the editior in charge taken the time to make a video and answer our silly questions? NoE is truly getting a wonderful employee who cares alot for this buisness. I wish you luck and safe travels. Hopefully we will see you around. I expect to see you hosting a Nintendo Direct in a few years.

Thanks again and you will be missed.



espinozac7 said:

Goodbye James. You will be missed. Good luck at NoE. You were one of the best editors I know.



Der_Eisenkaiser said:

May your future endeavors with Nintendo of Europe treat with you well sir. You have written many a great article here and it was a pleasure to read such work. Enjoy this for this somewhat ironic transition is one few will ever have the chance to have. It is most certainly special to work for someone who does something that you enjoy and God I personally would love to work for Nintendo.

An avid reader.



ToastyYogurt said:

Good bye, Prosody James! Good luck with Nintendo! Hope to hear back from your Ninty adventures!

P.S. Just because you won't be writing for NL doesn't mean you won't hang around in the forums, right?



bezerker99 said:

Best of luck, James! NintendoLife is the most awesome video game website on the planet thanks to really cool, down-to-earth people like yourself. You get to work for Nintendo now, that is just beyond amazing! (:



FonistofCruxis said:

Thank you for all the time and effort you put into this site James. You will be missed by many, along with your witty taglines. I'm sure many appreciated how connected you were with the site too. Good bye and good luck.



StarBoy91 said:

Goodbye, James! We will miss you, and we wish you the best of luck with NOE! Take care.



x-mas_mii said:

, bye james. we will miss you. I think you will have some part in a mario and sonic platformer



WolfRamHeart said:

Thank you for everything you have given us James. You have always been one of my favorite people here at Nintendo Life and I am proud to call you my friend. You made a huge impact here at NL and I'm sure that you will do the same at your new job with Nintendo. You will be deeply missed but I take comfort knowing that you have a brilliant future ahead of you. Best of luck to you and spread those clever puns of yours throughout all of Nintendoland!



thesignpainter said:

Goodbye James. Even if my relationship with this site has been off and on, i'm still going to miss you. See you in space cowboy.



ADaviii said:

I don't comment much, but I am always reading the articles here. James is something special. He isn't like most editors, to me, in that he can keep his authority while still being "one of us". It seemed to me that he didn't find working at NL to be a job, but something fun to do. The way he is so interactive with his readers and forum goers was a different and welcome change to me. In short, he was the reason why I joined. His attitude and spirit will be missed.

You're awesome, James. Keep winning at life.



DreamOn said:

Thanks James. You're rising talent with a golden touch. N made the obvious choice.



she_gamer said:

Good luck with all your future endeavors, and thanks for doing your part in making this THE best site for all things Nintendo.



rayquaza_master said:

Goodbye James and
Thank you so much for the a reveiws on games!
(To the tune of mario's voice)
Have a great time at nintendo!



Big_A2 said:

Bye James. I don't think the site will ever be the same without you. Not to mention, reading this article reminded me of how far this place as come in a short 5 or so years.

Don't stop being awesome James.



PuzzleMaster7 said:

From being an awesome editor on a Nintendo site to becoming a part of Nintendo itself, you will surely be missed, James, by all on this site. Though I regret not joining Nintendo Life earlier, I was here long enough to know just how great you are. Congratulations and good luck at NoE!



sinalefa said:

That sounds really awesome. I wish you a lot more memorable times in your future.



RevolverLink said:

Farewell James, thanks for all of the great work you put into this site. I hope your inner 7-year old doesn't feel too betrayed that you'll now be working for Nintendon't.



James said:

Well I don't know what to say to that, other than "thank you very much." You've all been great to write for and work with, and the fact I'm writing this at 8am on the start of my holiday probably shows you how hard it'll be to take NL out of my life.

Thanks for everything and hopefully I'll see you all again in the future!



Noend said:

Congrats and hope to hear about your exploits from time to time. I always looked forward to your posts and reviews.




Thanks for all the hard work over the years in helping make this site the premier site for Nintendo Gaming news, revws, articles, features and so on. Congratulations on the new job and all the best for the future. Keep in touch. I follow u in twitter as @coderedshell anyway. Take care mate!



WiiLovePeace said:

Thanks for all the awesome articles James Its been one heck of a wild ride, I just hope the site can cope without you!



antdickens said:

@James it's been an amazing run, thanks for everything. If your finding it hard to go cold turkey, we can IP ban you if you like?

I think we've learnt one thing here today, if you really put your mind to something you can achieve almost anything - James is that teacher, after-all. Well done mate.



jackaroo said:

@James Ive been around since you started and your articles have always made me laugh and been informative at the same time. You will be missed around here but I wish you the very best of luck on your new job at NOE.



KingDunsparce said:

Your articles are the things that brought me to the site. Goodbye James, please visit back eventually!



Yosher said:

Good luck at your new job, James! I enjoyed reading your articles here. Also, I envy you, I'd love to work at Nintendo too!



LordJumpMad said:

This isn't over James!
You may have won this round, but when you come back, I will have the last laugh!
Soon, NintendoLife will be under my Madness!

And also, good luck at NoE, your gonna need it.



GuardianKing said:

Good luck James! It's been fun having you around on NLife, and the site definitely won't be the same without you.



Chunky_Droid said:

I hope you are reading this James, but when I was a staffer here (and I would do it again if you took me!) you were always positive towards my ideas, so much that you took my MAR10 (March 10 = Mario Month) idea by the horns and made it a huge deal, and for that I am eternally grateful.

You are a champion writer and an even more champion of a person James. I am one lucky son of a gun to have worked with you my friend.



Slapshot said:

I never thought there would ever be a chance that Sonic would be Nintendo's mascot, but now...



Lyndexer said:

Well James... Not much to say but... Thank you for all the articles you've written for us. And another thing... Please, please I beg you, be great to Sega. You and I and all of us our proud of you.



Link977 said:

NoE shall be honored to have you, though you won't read this, Goodbye and Good Luck!



MeloMan said:

Aw man, it's been fun as you and Corbie were the first two I remember when I first got to this great site. Good luck James, and thanks for all the articles, insights, reviews, 2 cents (I'm rich!!)... it's been a fun ride so far. Best of luck to you, you're living a dream I can only dream of-- working for Nintendo in some capacity



Drewroxsox said:

Awwh man i missed him if you read this then good luck with your new job, and COME BACK AND VISIT ( even if it is as an anonymous source to confirm or deny the latest rumors ) ^.^



Bassman_Q said:

Well written article, James. I'm seriously choking up as I read your last few paragraphs. Very moving. We will miss you.

I wish you the best luck at NoE.

And btw, it's surprising to see you commented just about as many times as you've written articles. WOW!



Kid_A said:

James let me write for this site for two years, and he always trusted in my material, even when other people didn't. Good luck, buddy. You're good people.



alLabouTandroiD said:

I got quite drunk but I recall women on stilts, getting a taxi from Poland to Berlin and being woken up by border police shining torches in my eyes. All that for a WiiWare game. A strange day.

Maybe I was distracted by the sight of Alexandra Burke.

Damn, why didn't i try to get your job?



Onett said:

Truly inspirational. Whenever I feel like I need motivation, I'll think of how much James accomplished. Just think about how he ran up 146 steps.

"When life gives you stairs, climb them." - James.



Megajack said:

OHHHHHH! So James left.... I was wondering why the articles werent as good anymore.

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