I'm going to use that image in all my Iwata-related news posts from now on. It's just amazing.

After this massively hyped and unfortunately rather disappointing E3, Iwata will be talking to that figure a lot; he won't have anyone else to talk to who'll tell him what a great job he's doing...

He didn't say "specific" correctly

That's a great segment of this years E3. It somehow sums up what this years presentation was. I enjoy the leaders at Nintendo, their public appearances are amusing at times.

Nothing could beat "I feel just like a purple Pikmin." But that picture of Iwata is even better.

I love Non-Specific Action Figure!

Non-Specific Action Figure needs a game, a game with Captain Rainbow and Viewtiful Joe as a new Video Game Avengers Squad

LOL

Next year's E3 will probably be even more incredible. If the WiiU takes off as well as Nintendo hopes, then next year we will probably see more developers making games for the WiiU. Perhaps even more great ports!

I'm wondering though... we've seen NSAF for most of E3... I just wonder if they might be turning him into an IP? Or was it simply an advertising plan?

If i could have one action figure for when i was an adult, that would be it.

Non-specific action figure HAS to be in the next smash bros.

@ChunkyDroid
Didn't Miyamoto say they were working on a new original Nintendo franchise? Maybe that's it!
Strangely enough I like the sound of that game :

True!

Non-Specific Action Figure has MEGATON written all over it

Non-Specific-Action-Figure game is definitely on it's way!!

Wait so does Ubisoft or Nintendo own the rights to Non-Specific-Action-Figure? Whoever it is they are going to be rich.

Err, didn't Thomas already make a post about this? It's only a few posts down

Not that it's not funny enough to warrant two posts, but still!

Yeah...this was posted not that long ago. :3

Wow, you had to post this twice?

Still, I agree. This little video was incredibly charming and made me like NSAF even more. He's so cool that even Reggie talked smack about him at the 3DS conference because he knew the action figure overshadowed all of his attempts to make his own memes, but NSAF got the last laugh. I've even tried my best to make a NSAF mii. Here's hoping the little action figure has a future beyond E3.

I love that picture of Iwata giving the thumbs up too. For someone who never spoke in a conference this E3, he got to be in a pre-E3 video that might've defined Nintendo's experience this year.

Oh Nintendo, you be trolling.

@lordjumpmad

that gif pretty much sums up nintendo's job at E3 this year

Haha, that figurine NEEDS to get its own game x)

Love it!

It'd be pretty funny if Nintendo's Newest IP was actually the "Non-Specific Action Figure"

I want an old school action- platformer with NSAF as the main character!

NOH-SPEFIK AKSHUN FIGURR

Honestly, I enjoyed the pre-show the most since it was what I wanted: New WiiU information. So yeah, Iwata, American Simon Pegg (thats what Im calling him) and Non-specific Action figure did the best job.

I want a Non-Specific Action Figure... where do they sell them?

@NintyFan As human beings at the end of an exceptionally busy E3 week, little things like this happen. Besides, if one video needs to be seen more than once, it's this one.

He should be a playable character in SSB4!

Now that Non-Specific Action Figure has become so popular, he is in fact no longer "non-specific". Discuss.

Ok, now Nintendo wins E3. And my heart.

i have my own action figure

These three need their own weekly sitcom.

This is so funny It makes me chuckle

If Nintendo thinks Nintendo Land will help them sell the Wii U and get the core back, they are clearly wrong.

The way to do it is obviously using NSAF! It came out of nowhere, and look at all the attention he got! It was the new thing that even beat Pikmin 3, from the look of things.

I am sure lots of Nintendo employees have never heard such a positive praise from their boss. I do love that Nintendo has a sense of humour. The Pikmin 3 intro, Reggie's "my body was ready" and now this.

The best meme ever.

The guy in the original video with non specific action figure was actually the "WOW nice graphics" person from the legend of Zelda commercial bu older apperantly

I love you too, Iwata-san

@Purple-Pikmin I 2nd that notion NSAF for Super Smash Bros 4

Non-Specific Action Figure totally needs to be in the next Smash Bros. game.

I too feel that Non Specific Action Figure needs to be in the next Smash Bros.

This is so full of WIN.

Where do you get one of those? I hope nintendo makes a skylanders - type game with NSAF as the main character!

Nintendo unveiled more memes than games at this year's E3.

Funny stuff.

@wariowoods That would be amayonaissing

Iwata, Reggie and Shiggy would be the undisputed kings of cringe-comedy.

Nintendo did win the "Cutest Gaming Executives" award at E3, no doubt. That picture with the Pikmin is absolutely adorable.

I think it would be pretty neat if they bundled up a Non-Specific Action Figure with the Wii U . XD

This year E3 was meh.
But Nintendo made up it up with plenty of laughs,

lmao oh my..

Wow, so much NSAF love. We all WISH we could be him. I mean, most named people wish they could stand next to the N's big 3, and NSAF just walks right in and bam, get's more airtime than any of them and JUST appeared in our lives. If I don't see NSAF again, I'm going to be very, VERY angry at Nintendo... or I'll just create my own Mii of him in the meantime