News Article

SEGA Won't Be Attending Gamescom

Posted by Thomas Whitehead

Joins Nintendo as major absentee

Gamescom is Europe's equivalent to E3, the biggest consumer and trade show for video games in the region. It's set to take place in Cologne, Germany from 15-19th August, though it will do so without two of the biggest names in the industry.

Nintendo has already confirmed that it won't be attending this year, instead promising a number of events throughout Europe to demonstrate and show off Wii U and new 3DS titles. The latest big name to confirm that it won't be attending, as reported by gamesindustry.biz, is the house that Sonic built, SEGA. The famous company has been enduring a fairly rough patch with recent financial losses, but gave the following reason for its Gamescom no show.

Sega has made the decision not to attend Gamescom this year. Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar.

Unfortunately the release timing of our 2012 AAA titles and new projects don't work with the mid-August scheduling of the show. The decision will not mean that Sega will never attend Gamescom in the future, this was simply a commercial decision made for 2012.

It's disappointing news for SEGA fans planning to attend, as well as for the organisers themselves, though there will undoubtedly still be plenty of developers on the scene.

[via gamesindustry.biz]

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User Comments (19)

James

#1

James said:

This news has made me announce I won't be going to Gamescom either.

Geonjaha

#3

Geonjaha said:

Doesn't look good for SEGA. If they have nothing to present then it's concerning.

Onett

#5

Onett said:

I'm sure they have stuff to show but they likely came to this decision because a majority of what they have is probably at a unflattering stage of its development.

If James and BurningSpear aren't going, I'm not going.

Sir_Deadly

#6

Sir_Deadly said:

@Geonjaha thats soo not what they said. if you read the post, they said the timing was off. they also might have some wii u titles that they cant show right now.

eviLaTtenDant

#7

eviLaTtenDant said:

Sorry SEGA but it's more shocking news to me that Ninty isn't attending. They really should if they want to show Europe they care about the core gamers imo. :o

Geonjaha

#8

Geonjaha said:

@Assassin87 - They'd never come out and say that they have nothing to show, I'm just assuming that to be the case. Prevents dissapointment later :3

SkywardLink98

#9

SkywardLink98 said:

Well, we still have E3 and who really attends these things? There are a couple hundred million gamers in the U.S. alone and only what, a couple 1000 can actually visit these shows. So, if E3 got cancelled or some big developer didn't show (I'm in the U.S.) I'd just look at other events because I could never attend one of these things, so it really just comes down to "No announcements during this day" which isn't really a big deal, and the developer would still have to get all of this info out somehow so they'd go to the next biggest event.

C-Olimar

#10

C-Olimar said:

Hmmmm.... I thought AAA titles were supposed to be the best available. SEGA don't make games that good.

hydeks

#12

hydeks said:

E3 is well established as the big gaming event so I don't really blame them for not showing at Gamescon but making a big presence at E3. The only Gamescon I have EVER heard about was last years, and even that wasn't much.

MrArcade

#13

MrArcade said:

Well if James, BurningSpear, Onett and Pengaweeno aren't going, i'm not going either...

Capt_N

#14

Capt_N said:

Continuing the trend, If James, Burning_Spear, Onett, Pengaweeno, & MrArcade aren't going, then why should I? Esp.(ecially) when I will probably end up reading about it via here, & GameSpot.

If their reason of not going, is due to conflict in developing games, then that may turn out to be only a good thing. It means there's some titles in the works.

Kage_88

#15

Kage_88 said:

Damn, that sucks...

If James, BurningSpear, Onett, Pengaweeno & Capt_N aren't going...

Sir_Deadly

#17

Sir_Deadly said:

@Geonjaha well i meat i get y u said it, i guess it goes to that saying "expect the worse hoping for the best" I just dont think thats what they meant. But hey, I guess we take it however we want to believe it. Or something like that.

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