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Feature: Our Favourite E3 Memories - Part One

Posted by Nintendo Life Staff

Back in the old days

We're getting closer to E3 2012, with this year's Nintendo press conference arguably one of the most anticipated in recent times as we'll learn more about Wii U and what it can do. We shouldn't forget 3DS, of course, as we'll hope for release dates for anticipated titles and perhaps learn of some new surprises as well. Naturally, we at Nintendo Life are thinking about E3 a lot right now, so it seems like a good time to reminisce on some of our favourite E3 memories to date.

This week James, Christopher and Joe look back to 2004 and 2005, when Reggie was fresh-faced and DS was about to rock the world of portable gaming. Next week Thomas, Corbie and Mike will be moving on to the Wii and 3DS eras of E3 memories, but for now let's go back to a time when Reggie was kicking ass and taking names, and Iwata was the 'daddy'.

James Newton

E3 2005 was one of my favourite E3s. I'd just moved into a new place and didn't have internet access, so my brother burnt the conference video onto CD and I watched it a few weeks after the show.

It's a weird show by today's standards. Iwata comes out and says he kicked Reggie's "you-know-what" at Smash Bros. then asks him "who's your daddy?" There's a segment where David Hollands DJs with Electroplankton for what seems like ages.

The best bits, though, are the hardware reveals. Reggie fumbles a Game Boy Micro out of his inside jacket pocket, but Iwata gets the best line. "You say you want a revolution. Well, we've got one," and pulls a prototype Wii console from behind his back. It's all so low-key compared to recent years but there's something really charming about it.

I didn't get 'net access for months so I just watched that video over and over. It gave me that same feeling I have now – that Nintendo is on the cusp of something genuinely surprising, a real game-changer. I guess we'll see soon!

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Christopher Ingram

My absolute favourite year for Nintendo has to be their 2004 E3 presentation. Yes, this was the year that Reggie Fils-Aime made his butt kicking debut. But, as awesome as his opening statement was, it’s what was secretly tucked away in Reggie’s coat pocket that had my heart racing a million miles an hour.

Just as the rocking tunes of Resident Evil 4’s amazing trailer came to an end, Reggie confidently reached into said coat pocket and unveiled Nintendo DS onto the world. He then went on to state that “DS” didn’t only mean ‘dual screens,’ but that to Nintendo, it meant “developer system.” He claimed that DS brought game developers “new tools to work with,” as well as “new ways to express their imaginations.” Then making the statement that sends chills up my spine every time I hear it: “DS not only changes Nintendo, but it changes our industry.” I can only imagine what Reggie would think now if he heard himself make this same statement today? Could even his wildest of imagination know the overwhelming success that rested in the palm of his hand in that moment when he uttered those ten words?

Today, the DS has shifted over 150 million units worldwide and brought touchscreen gaming into the mainstream. Nintendo revolutionized the entire industry with a handheld console. Is that even possible? Here we are now, eight years later, gearing up for the Wii U reveal at E3 2012. If Nintendo can revolutionize the entire industry with a touchscreen handheld console, just imagine what they can do with a similar home console. E3 2012 simply can’t get here fast enough!

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Joe Walker

E3 2004 was a monumental show for Nintendo with several standout moments, from the Nintendo DS reveal to Shigeru Miyamoto’s entrance brandishing the Master Sword and Hylian Shield. The moment that stands out the most to me, though, is the introduction of Reggie Fils-Aime, then the Vice President of Sales & Marketing, bellowing his now famous quote: “My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.” That quote, coupled with the gritty trailers for Metroid Prime 2: Echoes and The Legend of Zelda: Twilight Princess set the tone for a more “grown up” Nintendo attitude.

While he’s toned down a bit since his headline-grabbing debut, Reggie still remains an icon for Nintendo, often mentioned in the same breath with Miyamoto and Satoru Iwata. While game announcements are always more exciting than the introduction of a new corporate suit, Reggie ushered in a new age for Nintendo and E3 in a way that people still talk about today.

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Come back at the same time next week for Part Two.

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User Comments (53)



Whopper744 said:

One thing that stands out to me is when they revieled Twilight Princess. That was a great year.
And back when they revealed the gamecube.

Also, last year's Zelda symphony and video was great!



hendie001 said:

im still in love with my ds, ds lite, dsi and dsi xl but i wish the original looked more like the one they are holding at e 3. love the black around the screen makes it look a little more serous. can t wait till e3 wii u.



Shiryu said:

Whenever e3 was around, id carefully read a ton of video game magazines from the time. It helped me gather all my current knowledge on video games that where never published in my country and also find a few odd never released projects. Then came he Internet and secret stuff is really hard to keep secret. I often long for simpler days, but whats here, is here to stay. Looking really forward this year's e3. A glimpse at what I will have under my TV for the next few years. I just hope there's an F-Zero out there, waiting to be revealed.



TrueWiiMaster said:

To be honest, my most memorable E3 moment was probably the announcement of Donkey Kong Country Returns. The way it was built up to, saying Retro was working on one of gaming's biggest icons, and then the very recognizable music began to play as the game footage filled the big screen accompanied by loud cheers from the audience. It was just awesome.



WiiLovePeace said:

I guess my most memorable moment at E3 was seeing Wii Sports Resort played. Basically because that's when i really learned all about E3 & how awesome it was. Since that time I've watched various amounts of previous year's Nintendo E3 presentations & they still remain exciting to me despite all those games & systems that have come to pass. Heck, I think the excitement for old E3s is because I know how successful they were after the fact & can easily imagine what it would've been like to see as a brand new system too



Hokori said:

My favorite E3 was 2010 you know the year Nintendo showed nothing important



aaronsullivan said:

Looking back at all the E3s, the standout is ALWAYS whatever they show of the next big Zelda game. Even if it's just a little painting. lol. Never really thought about it until now. I wonder if that makes me a bigger Zelda fan than a Metroid fan. It probably does. Hmm... introspection.

Also, the introduction of what the Wii was going to be blew my mind creatively. I'm still waiting for its promise to be fulfilled a bit more. Like everyone else willing to get excited about it, I imagined performance closer to the Wii motion from the get go. Only a few games have really embraced that type of interactivity successfully so far. I do hope there is some push to keep that going with the Wii U.



Luffymcduck said:

My worst E3 memory was 2008. "And this is what you all have been waiting for!"... Some guy playing with drums.

I started watching them live in 2007. Before that I saw new gameplay videos from IGN and news in a game magazines. 2006 was one of the most memorable ones. I really wanted to see Yoshi´s Island 2. Then it happened. It isn´t as good as the original but still one of my favourite DS games. There were so many interesting DS games coming out too. And Wii. I´m really waiting for this years show, dunno if it´ll be the best ever but my hopes are high.



citizenerased said:

2003's probably my over-all favourite year in gaming (Wind Waker, Prince Of Persia: Sands Of Time, Double Dash, Beyond Good & Evil, Viewtiful Joe, Burnout 2), but the E3 of 2004 (that Twilight Princess trailer), 2010 (3DS, Donkey Kong Country Returns, Skyward Sword) and 2011 were the best so far.

2008 was the worst. Cammie, that Wii Music guy...

I don't get why people hate on E3 2003; Twin Snakes, Viewtiful Joe, Resident Evil 4, new Metroid, new Mario & Luigi, Pikmin 2...



NintyMan said:

My favorite E3 was the one in 2010. I was away at Disney World when it was going on and so I knew very little about what had happened other than a new Donkey Kong game. I saw the conference as soon as I got back home and was stunned at how they did such an awesome job.

Skyward Sword, Kirby's Epic Yarn, Epic Mickey, Donkey Kong Country Returns, and (best of all for me) Kid Icarus Uprising were featured. If revealing that line-up wasn't awesome enough, they showed off the 3DS and a hilarous 3DS video starring the big three. There's no telling how I would've reacted if I saw all of that live.



6ch6ris6 said:

i love the how the crowd is almost shocked about all the 3rd party games for the 3DS being announced at E32010 i think.

"and konami with METAL GEAR SOLID!"



Emaan said:

I really liked 2004. Twilight Princess reveal And I love Reggie! He's so quotable! Last year's 25th Anniversary Zelda opening was pretty amazing too. I hope E3 2012 is something epic that we can remember, because its really setting up to be that way. Can't wait!



ThreadShadow said:

That's all well and good Reggie, but whose ass have you kicked, and whose name have you taken, lately? Hhmmm? : )



Mercury9 said:

The reveal of Twilight Princess. That cannot/will not be beaten. Discussion over



Qeuix said:

e3 2011 was the best mostly because of the Wii U and also Paper Mario, Super Smash Bros. Unveiling.



Radixxs said:

I think everyone is forgetting about Kirby. Surely they have more planned for Kirby's 25th Anniversary than simply a cool logo?



TheDreamingHawk said:

I liked E3 2011 the best. So many trailers on the Eshop for Download (Which they better do along with demos), cool games revealed, I just hope there are lots of nice surprises this year.



Vincent294 said:

@tealovertoma Hey, for convenience, use (youtube:videoid) for videos (replace the parenthesis ( ) w/ brackets [ ] ). Also, the videoid is the part of the url after the v=. See?: [youtube:Fgh0D1Sfg3s] EDIT: Also, this is one of Nintendo's best ads in a while for the 3DS. And their E3 presentation this year had better be as good as this.



Nintenbro said:

I love the opening statement. "Back in the old days." Like it was really that long ago. Hahaha! Back in the olden days. If we wanted to play a videogame we had to blow into the cartridge for an hour, and then do the same thing to the NES loader. You kids today, with your motion gaming and your dual layered disc thingys. You just don't know what it was like for us growing up. Hahaha!



Lunapplebloom said:

I have no particular favorite, They all have been awesome, though E3 2008 did suck for the most part. I hope that there is never another year like that one. "shudder"



19Robb92 said:

2004 is definitely my favorite by far out of any E3 showing. That Twilight Princess reveal was just amazing alongside Miyamoto coming out in the end of the trailer with the Zelda Sword & Shield. Just fantastic.



iPruch said:

2004 without any doubt! After seeing tons of videos about the Nintendo DS, I dreamt playing with it. The most surprising thing about that is that when Nintendo DS was finally on my hands, it felt the same way as I dreamt! And by then I had never used a touch screen before. Kinda weird, but awesome as well

And after that E3 and the 'megatons' announced in it (DS and that AMAZING Twilight Princess teaser, which by the way was the best ending of an E3 conference ever making hype soar up to unknown levels), I've never felt that way. I don't expect this 2012 E3 to be as epic as the 2004 one, but it would be nice. I hope someday it would go as epic as I remember the 2004 E3.



Ren said:

weird, my childhood gaming obsessions were centered more around the CES which was a bigger deal for games then, but somehow E3 has eclipsed that and CES is only in Vegas now. I remember going to CES in Chicago in like 91 when the Super scope 6 was the next big nintendo thing. It actually was pretty suck, but what a fun show, I got a cool mario t-shirt that I probably didn't take off for about a year.



citizenerased said:

@VincentV Thanks, but aware of this (I've been 'round these parts for three years!) It just slows down websites a lot when everyone starts embedding videos.



Capt_N said:

@VincentV That's how it's done. Ok. thanks! Albeit, I probably won't use that much, due to what tealovertoma just said. That's why I never try to embed images.

I don't remember when I started live watching. I started watching live, in general, about 2006/7(?) on Gamespot. Though I was definitely reading about the presentations from Nintendo, Sony, & MS 2005/2006 via, again, Gamespot.

Edit: Years ago(2004-2006-ish), got me interested in gaming journalism, in general.



Guybrush20X6 said:

I remember all the E3s of previous years but I don't remember which years were which exactly. I think it was E3 2006 that was the low pint when they had the frisbee dog nonsense and Wii Music.



Squirtodile said:

I feel like most of the new games will be Wii U, and most of the 3DS footage will be system updates and more details on games, stuff like that. Because we have like 6 first-party titles that we're "patiently" waiting for.



ThomasBW84 said:

@G4L Fair enough, but old days by E3 standards I'm an oldie myself and remember playing games on cassettes, but like to pretend otherwise...



JimLad said:

Does anyone want to post the 2004 Twilight Princess crowd reaction video?
I wasn't watching at the time, but that for me was the greatest moment in E3 history.

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