Sonic's 20th anniversary may have been five months ago, but the celebrations continue all year round, as SEGA has just opened a new official store dedicated to its mascot.

Sonic Merchandise currently serves the United Kingdom, Spain, Germany and France with officially endorsed products including t-shirts, toys, posters, DVDs and more. We're particularly fond of the Jazwares/Tomy Sonic 20th Anniversary figures, currently adorning the shelves here at Nintendo Life HQ.

Sadly there's no games on offer at the moment, just merchandise, but at least there's a loyalty service giving you £1 back for every £100 you spend, in case you really, really like Sonic.

[via sonicmerchandise.com]